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Some great quick tips on SEO.. This answers many "beginners" questions...

To show you what I mean, here's a list of SEO questions that I get asked all the time, along with what the answer depends upon, and then a quick answer based on the various factors that might be involved:

Bloggers like numbers. Big numbers. Yes, we want a lot of traffic. But, we also want the usual status indicators: (1) Big RSS count, (2) Big Email List, etc. So, how do you go about converting a random visitor to your blog into a subscriber who will continue to come back? Here are some simple tips that you should probably execute.

Principles of building communities online.

Goes to show that online video marketing definitely works - as if you hadn't guessed it yet.

The vast majority of those surveyed (95%) for the report, who have utilized online video as a marketing tool, were satisfied with online video marketing and expect to use it in the future.

Pancheros, a burrito restaraunt, is briding the gap between social media and its brick and mortar operations. Excellent web strategy

As far as I know Pancheros has become the first national chain of fast food restaurants to integrate Twitter promotion with their physical store locations. I am pretty happy about it, I feel like I helped get the effort going. I wonder how long it will be before McDonalds, Burger King and Taco Bell follow their lead.

Hyperlocal search strategy is an often underlooked market for many local businesses - especially the local service industry. If you are a plumber in Des Moines, IA and you aren't in the "local listings" when you search "des moines, ia plumber" - than the people companies listed are stealing business from you... Even if you are the #1 organic search result

The top web search results are buried by three local search results. If you're a local business, and you want to get traffic, you'd better get placement in that 'three box' (or in some cases, 'ten box') that shows local results. On the bright side, this version of universal search gives you yet another way to hop, skip and jump right past all the other web search results. All you need to know is how to best position your site for a local search listing.

We are always talking about building a community. It's the first thing we recommend for many reasons... This is a good overview on how to find, build, and grow your online community

In social media, who you know - or who knows you - can certainly make all the difference. That's why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.

Bounce rate has these attributes: 1) It is really hard to misunderstand. It measures the number of people who landed on your site and refused to give you even one single click! 2) It is available in most web analytics tools, including our own Google Analytics. 3) It is quick and easy to use. Bounce rate will help you understand where and how to make changes on your website in under an hour.

Great tips from Google on reducing your website bounce rates

More than 80% of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.

With floods of e-mail arriving every hour, most people are ruthless about deleting anything they even suspect won't interest them. Not only that, they're also just as likely to report unwanted e-mails as spam as they are to delete them. So if you're not writing compelling subject lines that get the e-mails opened, all your hard work is lost. Here are five tips for writing effective e-mail subject lines that can easily double the open (and click-through) rates on your next e-mail.

Great way to use animated gifs for video representation in your email campaign. Use this for 360 product views, slideshows, etc... Only problem is no sound - but works in all major email clients (including web based clients like GMail)

Recently, someone took the idea of video email a step further and created an email marketing campaign that used video in a way that I hadn't thought feasible - and it displayed properly in nearly all major email programs!

Well, you can't specifically track the exact position of the keyword that was clicked like you can do with AdWords. But it is possible to determine the page he was on. A ranking tool can tell you over and over again that a certain keyword is around position 15 in Google while Google Analytics claims he is on page 1 (position 1 to 10). This effect can come from 'personalized search' or 'local results' that can influence the Google rankings dramatically. People see other results than you see with your ranking tools. And therefore you need Google Analytics to do the real ranking.

Great post from Michael Fruchter on getting started in Social Media... Everything from personal branding to blogging to Twitter

Getting started with social media, whether for personal or professional use, requires learning the basic fundamentals. Social media is more than just creating a blog or Twitter account. The tools are great and give us big advantages, but they are simply extensions of how we engage and participate in social media, they are not the answers. The social in social media is all about the human element. This post touches upon 40 key elements to aid your success.

Great insight into customer anxiety and its effects on e-commerce conversion rates. This is a great resource for increasing your conversion rates in your ecommerce strategy.

The e-tailing group conducted a consumer survey last summer and found that product descriptions were the most important to help make a purchase decision, followed by the merchant's guarantee, stock availability and quality of images. (One can assume for certain categories like jewelry and apparel, images are even more important).

As the evidence shows, a white paper can be a powerful and persuasive marketing vehicle. Provided, of course, that the reader actually reads it.

You're responsible for the direction of your online strategies for your company or organization, specifically using social media and computing tools to reach, connect, and build communities around your brand. Most folks at your company know this space is important, but don't know how to do it, they are relying on your expertise to think holistically, integrated, and strategically.

To survive, publishers have to let this one go. Digital (online and mobile) is the future; younger people have already adopted digital media as a lifestyle, and they're not going to miraculously start reading print newspapers in any significant numbers as they grow older. Print will continue to decline as its core audience ages. So put the future at the center of the company, not the past. Now, and not before it's too late.

Some good tips

Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry pros zero in on the best tactics.

More on web analytics...

"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."

Learn what bounce rates are, how they affect you, and what you can do to improve your user's experience.

Bounce rates can be an important measurement for your website and web pages. They can help determine whether a certain ad campaign is successful, whether you're targeting the right keywords, or whether changes you make are improving your site. Knowing the bounce rate of your site and individual pages can give clues about what is and isn't working for your site.