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Andy Brudtkuhl

Small Business Don't Get It-Still Failing to Invest in Search Marketing - 0 views

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    Search Marketing investment is a staple of an effective web strategy and the "build it and they will come" strategy does not work. No matter how good your product, content, or website is - they will not come unless you invest in your SEM web strategy.
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    It appears a large proportion of small business owners are still stuck in the "build it and they will come" mentality. The study highlights that most small businesses have developed websites, but have done little more to enhance their online business presence. According to the report, over 59% of small business owners who own websites don't use paid search marketing, and of those, a whopping 90% have never tried it.
Terry Leigh Britton

Bing - Link building for smart webmasters (no dummies here) (SEM 101) - Webmaster Cente... - 1 views

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    Here is advice from Bing's webmaster on how to best build links and improve your search engine performance - in a nutshell, treat your website like a brand. Excellent article and a good read.
Andy Brudtkuhl

Small Business SEO: Starting with the Right Success Metrics - 0 views

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    The first thing clients say to me when requesting SEO is invariably centered around rankings. "I want to be position so and so, for such and such a keyword." And I am certain that this is a situation familiar to many of you providing SEO services. However, search isn't always about ranking. And rankings aren't an overnight success story - they take time to achieve. In the meantime there need to be other indicators of success. There are a range of metrics possible to use to act as such indicators, many of which are key to gauging small business SEM success. Ranking high for "xyz" may deliver huge volume of visitors, but not sales. On the other hand, capturing niche rankings for "uvwxyz" and "abcdefg" may deliver less traffic, but actually better sales, not to mention may be easier to achieve in a shorter lead time.
Andy Brudtkuhl

Email, Search & Display Show Strongest Online Peformance - 0 views

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    More than 80% of marketing executives say email, search marketing, and display ads are their company's top performing advertising channels, and many plan to increase spending on them in 2009, according to a survey from Datran Media.
Andy Brudtkuhl

7 Steps To Increase Traffic And Revenue Via Keyword Research - 0 views

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    Great rundown on what keyword research means and 7 tips on how to increase traffic using effective keyword techniques. Great ideas for the SEM aspect of your web strategy
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    Keywords are phrases for which you would want your blog to be found in search engine results. Keywords help your blog get recognized by search engines, and as a result, help your potential customers find your blog. Your keywords are what you would expect your target audience to search for to find your blog content. Keyword research means researching the phrases that are going to be used by your potential customer to find your blog in a search engine. Keyword research should result in a set of keyword phrases that you should target in your blog content.
Andy Brudtkuhl

Best Internet Marketing Posts of 2008: Social Media, SEO, and More - 0 views

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    This is an AMAZING digest of internet marketing posts from 2008 covering SEO, Social Media tools and strategy, twitter, facebook, friendfeed, blogging etc. This is a must read for any internet marketer from beginner to advanced.
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    Here's how this works: In the Internet Marketing Best Posts "series," I take posts that are typically timeless - they're not confined to a specific event or news occurrence - they're valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you'll see that these posts are still relevant in a few years down the road. These posts range from beginner to advanced with a greater emphasis on the more intermediate posts. I'd argue that if you're starting your Internet Marketing business with not much know-how, you should check out the 2007 posts; in fact, most may still find them relevant regardless of the skill level.
Andy Brudtkuhl

Search Engine Marketing demystified - 0 views

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    This fall, Mike Moran and Bill Hunt released the 2nd edition of their book Search Engine Marketing, Inc: Driving search traffic to your company's web site. The guide is 600+ pages and packed with practical, applicable information. I've worked my way through it once and now am heading back in to begin implementing some of their strategies.
Andy Brudtkuhl

The Best PayPerClick and AdWords Podcast You'll Ever Listen To - Episode 24 - Managing ... - 0 views

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    In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company does e-commerce consulting and PPC campaign management. In this episode we talk about researching and managing effective PPC campaigns.
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    In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company does e-commerce consulting and PPC campaign management. In this episode we talk about researching and managing effective PPC campaigns.
Terry Leigh Britton

Seo Book Keyword Suggestion Tool - 1 views

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    Useful free keyword suggestion tool.
Terry Leigh Britton

DomainsBot - Available domain suggestions, name spinner, expired and expiring domain na... - 0 views

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    Enter your prime target keywords for your site and it suggests URL domains, showing availability. Very useful!
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