Reducing Customer Anxiety About Products on Product Pages - 0 views
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Andy Brudtkuhl on 05 Jan 09Great insight into customer anxiety and its effects on e-commerce conversion rates. This is a great resource for increasing your conversion rates in your ecommerce strategy.
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Andy Brudtkuhl on 05 Jan 09The e-tailing group conducted a consumer survey last summer and found that product descriptions were the most important to help make a purchase decision, followed by the merchant's guarantee, stock availability and quality of images. (One can assume for certain categories like jewelry and apparel, images are even more important).