Walmart Turns the Corner with "Energizing" - 0 views
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Andy Brudtkuhl on 13 Jan 09How Wal-Mart got social media wrong and how they fixed it
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Andy Brudtkuhl on 13 Jan 09Rather than forcing the message with their own branded community, fake blogs, and corporate blogs, Walmart gets it right by creating a platform for customers and pundits to tell their story
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Chris Herbert on 14 Jan 09Andy, you may want to add the tag "groundswell" to your bookmark.