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Andy Brudtkuhl

Social Media Comes Of Age: Blackshaw Reflects On Marketing And The Web In 2008 - 0 views

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    Great rundown of social media and new media success in 2008
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    2008 was a newsworthy - albeit, topsy-turvy - year for marketers and researchers. Importantly, social media evolved from experimental sideline to a mainstream attraction. Twitter saw huge growth rates, Barack Obama rewrote the rules of digital marketing, and user-engagement, and "service is marketing" Zappos.com re-wrote new rules for building brands and rewiring e-commerce. Facebook trended upward, MySpace held steady, and reputation-broker Wikipedia continued marching to the top of Google search results.
Andy Brudtkuhl

Social Media PR Press Release Builder - 0 views

shared by Andy Brudtkuhl on 12 Nov 08 - Cached
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    A great tool to build social media press releases
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    PitchEngine shakes up the PR industry making it possible for PR pros, brands, and agencies to build and share digital, social media releases with their contacts for free. Our PitchEngine SMR takes the press release to the next level, eliminating the need for antiquated email attachments, word documents, image CDs, and more. Upgrade to a customized newsroom for your brand or client and we'll host a full archive of your PitchEngine SMRs for your corporate website and share them with our database of media users. Save money, save time, and step up your PR to the next generation with PitchEngine.
Andy Brudtkuhl

Official Google Webmaster Central Blog: Google's SEO Starter Guide - 0 views

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    A great starter guide for SEO - if you want to start learning, this guide is a great start.
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    Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.
Andy Brudtkuhl

Turn Web Traffic Into Foot Traffic - Building a Small Business Website - 0 views

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    It continues to baffle me why any small business wouldn't use the internet as an essential sales, marketing and customer relations tool. Establishing and maintaining a web presence is incredibly cheap and easy these days. And web advertising is much more powerful than most traditional print or broadcast advertising in that it enables the business owner to engage customers in a two-way conversation and gain valuable feedback on their products and services.
Andy Brudtkuhl

The Social Media Monitoring Funnel - Social Monitoring Flowchart - 0 views

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    Social Monitoring Tools, Keyword Targeting, Noise Elimination, Refined Mentions, Analysis, Take Action... The Social Media Monitoring Funnel is a great guide
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    The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.
Andy Brudtkuhl

Google Search Now Supports Microformats and Adds "Rich Snippets" to Search Results - 0 views

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    Today at Searchology, Google has launched a search results enhancement called "rich snippets" that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with sites such as LinkedIn). They will be adding more sites and categories over time.
Andy Brudtkuhl

Small Business SEO: Starting with the Right Success Metrics - 0 views

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    The first thing clients say to me when requesting SEO is invariably centered around rankings. "I want to be position so and so, for such and such a keyword." And I am certain that this is a situation familiar to many of you providing SEO services. However, search isn't always about ranking. And rankings aren't an overnight success story - they take time to achieve. In the meantime there need to be other indicators of success. There are a range of metrics possible to use to act as such indicators, many of which are key to gauging small business SEM success. Ranking high for "xyz" may deliver huge volume of visitors, but not sales. On the other hand, capturing niche rankings for "uvwxyz" and "abcdefg" may deliver less traffic, but actually better sales, not to mention may be easier to achieve in a shorter lead time.
Andy Brudtkuhl

Landing Page Testing: How to test and what to test - 1 views

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    Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing pages can deepen your audience interaction and increase your conversion rate.
Andy Brudtkuhl

The Best Things in Life are Free - 0 views

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    This is a great explanation of how you can start, run, and grow a business for free - with a good web strategy...
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    But in our evolving Web 2.0 world and with Google leading the way, the rules have changed: You can get something for nothing--and for entrepreneurs, that something can have a significant impact on their businesses. Today, the web is full of free tools to help entrepreneurs start, run and grow their businesses for next to nothing. It'll just cost you some time and an internet connection.
Andy Brudtkuhl

6 tips to win back inactive subscribers - 0 views

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    If you use software like aWeber you will get great statistics on whether your email was opened and if they clicked on anything... If you are getting a low read rate chances are you need to modify/tweak your Subject Line.. aWeber does a great job of cleaning out your lists when email becomes inactive.. Checking into these statistics is important to keep your email marketing campaign fresh. This post has some details on "reactivating" your *dead* lists.
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    How many email messages did you send out in your last campaign? Really? That many? Wow! Now, how many of your recipients actually opened or clicked on your email? Yeah, that's a different story. Remember that with email, size doesn't really matter. Performance is what counts, not just for your email program and its bottom line but also for your sender reputation. A reactivation campaign is the answer here, and it's just as important as any acquisition campaign. It will help you clean out the dead wood, re-energize your list and reclaim some of the money you spent acquiring and engaging those addresses in the first place.
Andy Brudtkuhl

Google's New Search Engine Rankings Places Heavy Empahsis on Branding - 0 views

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    A couple insights to future Google additions to their ranking algorithm: brands as noise filters and relationship awareness. Exciting stuff....
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    If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on...never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google's agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies - one on brands [15], and another on word relationships [16
Jeff Johnson

20 Social Networking Sites for Business Professionals - 5 views

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    Many of us actively use sites like Twitter and Facebook to promote our businesses. And those of us looking to connect with more business-related contacts may turn to sites like LinkedIn to develop relationships with people we have worked with or may want to work with. With the growing use of social networking by business professionals, there is a growing number of social networking sites focused on business users and meeting their needs. Here is a list of 20 social networking sites for entrepreneurs, business owners and professionals that are worth a look.
Andy Brudtkuhl

10 RSS Manipulation plugins to increase subscriber base and productivity - 0 views

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    With that in mind here are ten RSS feed manipulator plugins that if used in the right way with the right knowledge and creativity can do wonders. Increasing subscriber base and productivity are just two hints. At first look, most of these RSS feed plugins looks like normal ones but they can be put to good use with a little bit of creativity. Read through and you'll agree.
Mike Templeton

Ditch your website and focus on blogging in 2009 - 0 views

  • With a good blog you can embed all the outpost content you want and give life to your Web presence by focusing on what’s new and exciting
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    The days of a long-standing, static website are over. Start a blog (preferably integrated with your website) and start leveraging the power of these tools to bring fresh content and high-relevance to your website.
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    In 2009, an active blog at the centre of your Web presence says that you are ready to have an engaging conversation with your ideal guest today. As such, your blog needs to become the centre of your online Web presence, and that means it's time to prioritize your marketing efforts in the new year.
Jungle Jar

16 Website Analytical Tools - 1 views

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    All website analytical tools have their pros and cons, and many people use more than one to track their website's visitors and gather other important data. With that in mind, I've put together this list of some of the best. All of these web applications offer a free service; while some are completely free, others offer a premium account as well. There is an exception. I've included the Mint and Yahoo analytical software packages in this list due to their popularity, although they are not free.
Andy Brudtkuhl

6 Tools Every Google Analytics User Should Have - 0 views

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    Awesome Greasemonkey scripts to make you more productive with Google Analytics
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    Google Analytics is a fantastic tool as it is - and it's always improving, but there are a lot of people out there that have created tools to make it even better. In an effort to make everyone aware of these fantastic and easy-to-use tools, I've compiled a list of the ones we use everyday. If we missed one, or if you've got a great tool that we should add to the list, please let us know! We're always looking for ways to make Google Analytics easier to install and use. I hope you find them as useful as I do, and a big thank you goes out to each of the people responsible for these fantastic time-saving tools.
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    There are some great scripts on that page. I'll be checking out several of them for sure. Thanks for the link!
Andy Brudtkuhl

Managing Social Media with a system - 0 views

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    At a recent social media workshop a participant asked me to reveal my social media routine - how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while because I never really considered what I do a routine, but it occurred to me that, in fact, I do have a systematic approach to social media. (No surprise really, I'm a systems thinker and I just do it habitually - ask my wife, I have a system for making the bed and loading the dishwasher.)
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    It's a great idea to create social media systems, or "processes" that allow you to automate some research and setting time and tasks for different aspects of social media - whether listening or interacting.
Andy Brudtkuhl

The Best PayPerClick and AdWords Podcast You'll Ever Listen To - Episode 24 - Managing ... - 0 views

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    In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company does e-commerce consulting and PPC campaign management. In this episode we talk about researching and managing effective PPC campaigns.
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    In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company does e-commerce consulting and PPC campaign management. In this episode we talk about researching and managing effective PPC campaigns.
Terry Leigh Britton

Website Promotion and Link-Getting Secrets Webinar | Affilorama - 0 views

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    This is actually a very good overview of link building and SEO strategies with MANY actionable tips and techniques.
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    I can definitely recommend this webinar if you are interested in picking up some good, useful information on SEO and link building with many methods to improve page ranking and popularity, both on a domain and on an individual page as well.
Andy Brudtkuhl

How to Produce "Business-Quality" Online Video on a Small Business Budget - 0 views

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    Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they're willing to be what I call "videoratis" - a video professional and publicist skilled at more than one job that relates to their business and their online community.
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