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Organizational scholarship has increasingly focused its attention to how nonprofit, for-profit, and government agencies develop their unique organizational identity through their strategic communication efforts. As social media continues to become more prominent in communication campaigns due to the high levels of public usage and public involvement with organizations on social media sites, it is important to examine these social media messages as they relate to organizational identity. YouTube videos increasingly are being used by organizations to educate and inform just as much as they are to entertain. Through a content analysis of the most viewed videos on the top 100 official nonprofit YouTube channels, this study found that nonprofit organizations primarily use their YouTube videos to inform and educate viewers about their missions, programs, and services. While the videos also occasionally discuss the organizations' advocacy, volunteering, and fundraising efforts, nonprofit organizations were not living up to their potential in terms of engagement through direct appeals for involvement. Additionally, the organizations were more likely to use outsiders' words and stories to build the videos' narratives rather than using internal stakeholders. The benchmark numbers provided by this study reiterate key rules that are stressed in practitioner-oriented work on video production for branding and identity-building efforts.

Organizational scholarship has increasingly focused its attention to how nonprofit, for-profit, and government agencies develop their unique organizational identity through their strategic communication efforts. As social media continues to become more prominent in communication campaigns due to the high levels of public usage and public involvement with organizations on social media sites, it is important to examine these social media messages as they relate to organizational identity. YouTube videos increasingly are being used by organizations to educate and inform just as much as they are to entertain. Through a content analysis of the most viewed videos on the top 100 official nonprofit YouTube channels, this study found that nonprofit organizations primarily use their YouTube videos to inform and educate viewers about their missions, programs, and services. While the videos also occasionally discuss the organizations' advocacy, volunteering, and fundraising efforts, nonprofit organizations were not living up to their potential in terms of engagement through direct appeals for involvement. Additionally, the organizations were more likely to use outsiders' words and stories to build the videos' narratives rather than using internal stakeholders. The benchmark numbers provided by this study reiterate key rules that are stressed in practitioner-oriented work on video production for branding and identity-building efforts.

Novel methods, such as Internet-based interventions, are needed to combat the spread of HIV. While past initiatives have used the Internet to promote HIV prevention, the growing popularity, decreasing digital divide, and multi-functionality of social networking sites, such as Facebook, make this an ideal time to develop innovative ways to use online social networking sites to scale HIV prevention interventions among high-risk groups. The UCLA Harnessing Online Peer Education study is a longitudinal experimental study to evaluate the feasibility, acceptability, and preliminary effectiveness of using social media for peer-led HIV prevention, specifically among African American and Latino Men who have Sex with Men (MSM). No curriculum currently exists to train peer leaders in delivering culturally aware HIV prevention messages using social media. Training was created that adapted the Community Popular Opinion Leader (C-POL) model, for use on social networking sites. Peer leaders are recruited who represent the target population and have experience with both social media and community outreach. The curriculum contains the following elements: discussion and role playing exercises to integrate basic knowledge of HIV/AIDS, awareness of sociocultural HIV/AIDS issues in the age of technology, and communication methods for training peer leaders in effective, interactive social media-based HIV prevention. Ethical issues related to Facebook and health interventions are integrated throughout the sessions. Training outcomes have been developed for long-term assessment of retention and efficacy. This is the first C-POL curriculum that has been adapted for use on social networking websites. Although this curriculum has been used to target African-American and Latino MSM, it has been created to allow generalization to other high-risk groups.

Novel methods, such as Internet-based interventions, are needed to combat the spread of HIV. While past initiatives have used the Internet to promote HIV prevention, the growing popularity, decreasing digital divide, and multi-functionality of social networking sites, such as Facebook, make this an ideal time to develop innovative ways to use online social networking sites to scale HIV prevention interventions among high-risk groups. The UCLA Harnessing Online Peer Education study is a longitudinal experimental study to evaluate the feasibility, acceptability, and preliminary effectiveness of using social media for peer-led HIV prevention, specifically among African American and Latino Men who have Sex with Men (MSM). No curriculum currently exists to train peer leaders in delivering culturally aware HIV prevention messages using social media. Training was created that adapted the Community Popular Opinion Leader (C-POL) model, for use on social networking sites. Peer leaders are recruited who represent the target population and have experience with both social media and community outreach. The curriculum contains the following elements: discussion and role playing exercises to integrate basic knowledge of HIV/AIDS, awareness of sociocultural HIV/AIDS issues in the age of technology, and communication methods for training peer leaders in effective, interactive social media-based HIV prevention. Ethical issues related to Facebook and health interventions are integrated throughout the sessions. Training outcomes have been developed for long-term assessment of retention and efficacy. This is the first C-POL curriculum that has been adapted for use on social networking websites. Although this curriculum has been used to target African-American and Latino MSM, it has been created to allow generalization to other high-risk groups.

This community-based participatory research project used popular education techniques to support and educate Hispanic farmworker families in planting and maintaining organic gardens. Measures included

A national mail survey of adolescents between the ages of 12 and 17 (n = 876) was conducted immediately before the U.S. presidential election (October 2012) to investigate socialization agents that may correlate with political and civic engagement. The relative importance of potential correlates of engagement including demographics, parents, peers, schools, religion, traditional media, social networks, and digital communication were evaluated. Regression analysis revealed that civically engaged youth identify with a religion, participate in civic education activities at school and extracurricular activities, take action (e.g., boycotting or buycotting), develop attitudes about citizenship, and engage in online/social media political activities. Politically engaged youth come from higher income households, discuss news and politics, take action, and are very prone to engage in online/social media political activities. While a wider range of activities appear to be related to civic engagement, those who are politically engaged appear to have a strong interest in online media usage. Implications are discussed.

A national mail survey of adolescents between the ages of 12 and 17 (n = 876) was conducted immediately before the U.S. presidential election (October 2012) to investigate socialization agents that may correlate with political and civic engagement. The relative importance of potential correlates of engagement including demographics, parents, peers, schools, religion, traditional media, social networks, and digital communication were evaluated. Regression analysis revealed that civically engaged youth identify with a religion, participate in civic education activities at school and extracurricular activities, take action (e.g., boycotting or buycotting), develop attitudes about citizenship, and engage in online/social media political activities. Politically engaged youth come from higher income households, discuss news and politics, take action, and are very prone to engage in online/social media political activities. While a wider range of activities appear to be related to civic engagement, those who are politically engaged appear to have a strong interest in online media usage. Implications are discussed.

Physical inactivity has been deemed a significant, contributing factor to childhood overweight and obesity. In recent years, many school systems removed recess and/or physical education from their curriculum due to growing pressure to increase academic scores. With the vast majority of children’s time spent in school, alternative strategies to re-introduce physical activity back into schools are necessary. A creative yet underutilized solution to engage children in physical activity may be in before-school programs. The objective of the proposed study is to examine the effect of an unstructured, moderate to vigorous, before-school physical activity program on academic performance, classroom behavior, emotions, and other health related measures.

Physical inactivity has been deemed a significant, contributing factor to childhood overweight and obesity. In recent years, many school systems removed recess and/or physical education from their curriculum due to growing pressure to increase academic scores. With the vast majority of children’s time spent in school, alternative strategies to re-introduce physical activity back into schools are necessary. A creative yet underutilized solution to engage children in physical activity may be in before-school programs. The objective of the proposed study is to examine the effect of an unstructured, moderate to vigorous, before-school physical activity program on academic performance, classroom behavior, emotions, and other health related measures.

In discussing the importance of public health anxieties within the birth of modern forms of governmentality, Foucault frequently mentions, but does not develop, the questions that arose about the appropriate disposal of the dead. In this paper, I explore the spatial rationalities of the modern cemetery in England in the mid-nineteenth century. As an illustrative example, I provide a detailed analysis of John Claudius Loudon's proposals for cemeteries. Loudon, a horticultural writer and designer who campaigned vigorously for cemetery reform, became crucial in the reconfiguration of the cemetery. I use Loudon's ideas as a dispositif, a material space that also provides a method of analysis for illuminating the operation of various inter-related governmental spatialisations and techniques. Specifically, I illustrate how the cemetery captures the diversification and widening of dispositional techniques of institutions and, at the same time, integrates hygienic imperatives, aesthetic-moral registers and an array of educational-civic functions. I argue that the cemetery, in real and ideal terms, manifests and intensifies a variety of rural and urban spaces and, paradoxically, generates a model milieu for the living.

In discussing the importance of public health anxieties within the birth of modern forms of governmentality, Foucault frequently mentions, but does not develop, the questions that arose about the appropriate disposal of the dead. In this paper, I explore the spatial rationalities of the modern cemetery in England in the mid-nineteenth century. As an illustrative example, I provide a detailed analysis of John Claudius Loudon's proposals for cemeteries. Loudon, a horticultural writer and designer who campaigned vigorously for cemetery reform, became crucial in the reconfiguration of the cemetery. I use Loudon's ideas as a dispositif, a material space that also provides a method of analysis for illuminating the operation of various inter-related governmental spatialisations and techniques. Specifically, I illustrate how the cemetery captures the diversification and widening of dispositional techniques of institutions and, at the same time, integrates hygienic imperatives, aesthetic-moral registers and an array of educational-civic functions. I argue that the cemetery, in real and ideal terms, manifests and intensifies a variety of rural and urban spaces and, paradoxically, generates a model milieu for the living.

The article explores the impact of the election of U.S. president Barack Obama on race and racism in the U.S. The author contends that statistical disparities between Whites and minorities in education, income, career advancement, and health care remain significant. Other topics include racial stereotypes, diversity-based solutions, and disproportionate representation..

This project reanalyzes the data collected by Pate and Fridell (1993) on citizen complaints against police use of excessive force. The current report includes two empirical studies on the citizen complaints about police brutality in two mutually excluding areas: the police use of excessive physical force and the police use of all other non-physical forces, such as abuse of authority and verbal abuse. It attempts to establish the baseline correlation of citizen complaint rates with various police organizational factors, and to identify the causal effect of police brutality. Using Tobit regression technique, the research tested a series of hypotheses deduced from theories advanced by Wilson (1968) and Lundman (1980) with a number of control variables. It is found that organizational behavior and organizational characteristics are important covariates of the citizen complaints against police use of excessive physical force and police abuse of power. The police administration can influence its officer's behavior by strengthening the in-service training, paying attention to the education achievements of its officers, and actively provide best training for qualified new police in the force.

Since its inception, Uptown has built more than 30 raised beds for individual and community use, transforming the space from an eyesore to a lush landscape. With help from Virginia's Master Gardener program, similar communal gardens have popped up throughout the city to produce more fresh fruits and vegetables for residents and educate locals about the craft.