In this market
growth phase, instructional designers and managers, as well as
vendors, need to identify and understand the critical success factors
that will make mobile learning an everyday practice
And it
is content — content fit for the mobile learning purpose — that
will drive market growth
mobile learning is employing a device
in a way that improves productivity
we need to design and deliver content to play across
any mobile device, giving them just enough information, at just the
right time, anywhere they choose to work
there are two types of user for mobile learning —
the “considered” user and the “trigger” user.
The considered user
downloads and views learning material, on their regular commute for
example, in the same way they would read a business book. They
actively contemplate the material and adopt a reflective frame of
mind in order to take a close look at their job
onsidered learners, mobile learning is as a refresher of things they
learned in a more extended formal training event, including
face-to-face training (as Figure 1 suggests), synchronous e-Learning,
asynchronous e-Learning, or even study of printed information.
hey actually would like to have specific
top-of-mind and refresher learning “on-demand” minutes or even
seconds before they will need to use it. This indicates that learning
should not be days or even hours long but broken down into “nano”
blocks of learning.
A necessidade de informação na hora, em vez de longo períodos de espera ou overload!
For trigger users
the mobile device can act as a retriever for procedural memory
Examples would be running a creative meeting or induction
of new employee, or a more complex skill such as restructuring a
team
These moments are the
optimum times to get new or refresher content. Our aim is to
facilitate this, to enable people to make the most of those key
inflection points.
This change in how
we can use mobile devices to access training-on-the-go
We no longer need all the
applications loaded on our hard drive. Instead we can use the mobile
device to call down the content as and when we need it.
A
mobile device is a smart way of retrieving what you have learned,
especially close to the time when you need to apply it
The videos can be accessed
via intranet, Web, and mobile phone networks, giving learners the
ability to pull down content when and wherever they need it, and in a
format that is meant for use on the go
Mobile learning
won’t ever replace other venues for training, but the technology,
and more importantly the content, can be used to make it so much more
effective.
The trigger user
responds to contextual situations that require action. The number of
trigger users seen in organizations has been increasing in recent
years. They tend to be pressed for time. They check and send e-mails
as they walk down the corridor between meetings. The mobile device is
both the symptom as well as the potential cure for this type of user.
that they allow students to go back and review the content as needed.
nterCall survey of 504 college-aged respondents, because web-based lectures would allow them to work longer hours and watch the videos during their free time.
said they “learn more effectively” with online lectures, and 54 percent “report that their grades improve when lectures are streamed via video online,”
They can’t be bothered with things that require stepping out of their own comfort and convenience zone,” she said. “Rather than adapt themselves … they want things the way they want things. College isn’t Burger King—you can’t always have it your way.”
The potential isolation of online learning didn’t affect student opinions; nearly half “prefer joining their classes online rather than interacting in person with their classmates and professors.”