sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.
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in title, tags, annotations or urlTV x Twitter: New findings for advertisers and networks - 0 views
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1. #hashtags in TV ads drive positive brand conversation. To analyze the impact of hashtags in TV ads on Twitter earned media, we studied more than 500 television commercials in the consumer electronics category. We analyzed over 63,000 comments in response to those ads, across more than 100,000 television airings. We found that hashtags drive significantly more earned media for brands. TV ads with hashtags had 42% more Tweets about the ads than those without hashtags. 2. Twitter keeps viewers tuned in to advertising. 3. Twitter makes TV ads more effective.
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People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season's finale of "Pretty Little Liars" with a record-breaking 1.9M Tweets (as measured by Nielsen's SocialGuide) it's clear that TV and Twitter are better together.
Sports and Reality Shows Account for Half of Social TV Chatter - 0 views
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The CTAM study also finds that viewers are more likely to talk about shows the next day or after (83%) or right after the show (75%). (The study was not limited to social media conversations.)
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NBC was easily the most engaging network of the year, with the Olympics a big reason why.
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Nielsen Agrees to Expand Definition of TV Viewing - 1 views
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networks for years have complained that total viewing of their shows isnx27;t being captured by traditional ratings measurements. This is a move to correct that.
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decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year.
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By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the x-Box and PlayStation.
YouTube superstars: the generation taking on TV - and winning | Tech | The Guardian - 0 views
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There is growing consensus that traditional media, particularly TV, need to learn lessons from this. "YouTube is beginning to behave like a market leader," noted Elisabeth Murdoch in her 2012 MacTaggart lecture. "Believe at your own risk that their platform is based on homemade videos of cats in washing machines… Brands and talent are using YouTube to create direct-to-consumer relationships. Michelle Phan is the worldx27;s most popular make-up expert with over 600 million views. Yes – thatx27;s equivalent to a global Olympic audience generated by a 22-year-old putting on Lady Gaga makeup."
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Ix27;m a professional. If you expect me to jump at the opportunity to do something for free, like youx27;re doing me a solid? No." Perhaps the scariest part of that comment for the old media is that these twenty-somethings know Jamie Oliver best for his supermarket advertising.
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Cable television offers hundreds of channels, while YouTube gives us potentially millions from a global pool. The second is that technology now provides more versatility for watching content from the internet. For copying the tips from a make-up video, you might choose to use a smartphone in the bathroom; you can watch vlogs in bed on a tablet; for longer, more stylised productions, youx27;ve still got the big screen.
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