MediaPost Publications Social Media Chatter Ups Live TV Stats 03/22/2012 - 0 views
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A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV, according to an iModerate Research Technologies study.
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Among some 150 males and females who engage in what Rossow calls “social TV” at least once a week, the emerging behavior has also made these viewers into more active consumers and influencers.
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An increasing number of viewers also "love the social interaction and frequently add shows to their viewing lineup due to social chatter,” Rossow notes. “That adds up to more time spent on social networks and more hours watching television.”
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Sports and Reality Shows Account for Half of Social TV Chatter - 0 views
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sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.
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The CTAM study also finds that viewers are more likely to talk about shows the next day or after (83%) or right after the show (75%). (The study was not limited to social media conversations.)
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NBC was easily the most engaging network of the year, with the Olympics a big reason why.
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The Toad Stool by Alan Wolk: The Door To The Second Screen May Be Through The First - 0 views
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consumers have been slow to adopt any of the tablet and smartphone-based companion apps created for TV. It doesn’t seem to matter much what functionality the apps offer: discovery, additional content, social intercourse or remote control: the number of viewers willing to both download them and then use them on a regular basis has remained quite small*
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There’s an oft-quoted Nielsen stat about how 84% of people are using their tablets while they are watching TV. Which generally means “checking their email or posting something on Facebook because they’re not all that engaged with whatever’s on TV.”
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That’s where an actual second screen app may come into play. Both to initiate turning the first screen additional content on and off, and, once it’s up there, to interact with it. (Because for certain types of programming, polls and quizzes are always going to be an option.)
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62 percent of TV viewers use social media while watching - 0 views
Tumblr Went Toe-to-Toe With Twitter During VMAs, per Data Firm | Adweek - 0 views
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Tumblr stat is likely music to the ears of Yahoo CEO Marissa Mayer—who paid $1.1 billion for the social site to help her 19-year-old Internet company "get young." An emerging industry narrative involves teens and twentysomethings migrating in droves from Facebook to Tumblr
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Twitter disputed Union Metrics' numbers, claiming to have had 3 million users who tweeted about the VMAs on Sunday
SportStream wants to be your second screen while watching the big game | VentureBeat - 0 views
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SportStream, which is backed by Seattle Seahawks and Portland Trail Blazer owner Paul Allen’s Vulcan Capital, aggregates social chatter about currently in-progress games with stats, scores, and rich data on what’s actually happening. The goal is a simple streaming second-screen experience: watch the game on the big screen, get involved in the dialog on the little screen.
YouTube superstars: the generation taking on TV - and winning | Tech | The Guardian - 0 views
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There is growing consensus that traditional media, particularly TV, need to learn lessons from this. "YouTube is beginning to behave like a market leader," noted Elisabeth Murdoch in her 2012 MacTaggart lecture. "Believe at your own risk that their platform is based on homemade videos of cats in washing machines… Brands and talent are using YouTube to create direct-to-consumer relationships. Michelle Phan is the world's most popular make-up expert with over 600 million views. Yes – that's equivalent to a global Olympic audience generated by a 22-year-old putting on Lady Gaga makeup."
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I'm a professional. If you expect me to jump at the opportunity to do something for free, like you're doing me a solid? No." Perhaps the scariest part of that comment for the old media is that these twenty-somethings know Jamie Oliver best for his supermarket advertising.
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Cable television offers hundreds of channels, while YouTube gives us potentially millions from a global pool. The second is that technology now provides more versatility for watching content from the internet. For copying the tips from a make-up video, you might choose to use a smartphone in the bathroom; you can watch vlogs in bed on a tablet; for longer, more stylised productions, you've still got the big screen.
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New Data Surrounding Twitter, TV, and Brand Messaging - 0 views
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recent study conducted by MarketShare suggests that TV ads are more effective when paired with paid Twitter advertising than without.
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Nevertheless, advertisers in the US are seeing more ROI from their Twitter efforts, and 1 in 5 are now using Twitter in conjunction with a TV campaign, according to recent survey results from Ad Age.
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Overall, 17.2 million unique authors sent tweets about TV during the study period, while 7.6 million tweeted about brands. The overlap results in 5.5 million people tweeting about both brands and TV. Among those 5.5 million, the most commonly tweeted brand categories were: consumer electronics (74%); restaurants (48%); food (29%); beverages (27%); and automotive (24%).
Second coming: the evolution of the companion screen » Digital TV Europe - 0 views
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The huge growth of both the smartphone and tablet markets in recent years has brought with it a profound shift in viewing habits. According to recent Nielsen stats, 84% of US smartphone and tablet owners now say they use their devices as second screens while watching TV – looking up information about programmes they are watching, researching or buying goods and interacting with friends.
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Recent months have seen the consolidation, and even closure, of some of the first crop of dedicated second screen services.
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McDonnell claims that industry, and industry watchers, have been distracted by the buzz around so-called ‘second screening’ – “misinterpreting the audience behaviour and missing the point that it’s just all about making the TV show better.” He claims that part of this “distraction” has rested with the consumer-facing startups, eager to grab attention from broadcasters and monetise this space independently. “They’ve generated a lot of hype and have largely failed to capitalise on it,” says McDonnell.
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The word we're using is 'repatriate' - we feel that TV is generating a lot of online activity and it's going elsewhere. We'd like to bring it back into the TV space if we can. What we try to do is almost replicate what people were doing online while they are watching TV and pro-actively serve them a whole lot of this extra information," he says
WE KNOW WHERE YOUR TV IS: Why Location-Based Marketing Matters to Connected TVs | Inter... - 1 views
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Location technologies like GPS are sharing analytics on where and how this content is being viewed. The good news? Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.
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The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media. We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA
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once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”
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Data Dive: US TV Ad Spend and Influence (Updated - Q2 2013 Data) - 0 views
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TV ad spending growth continues to exceed the ad industry average, at least according to Kantar Media figures.
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TV advertising has for now been able to withstand the digital onslaught that has contributed to plummeting print spend. (An analysis of TV versus online video consumption can be found here.)
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TV currently remains easily the largest advertising medium in the US. (No huge surprises there.) Last year, PwC estimated that advertisers spent $63.8 billion on TV, about 75% more than they did on online ads and more than they did on all other traditional media combined.
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