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While brogrammers are brogramming away to suit themselves, they're actually strangling their own chances of success. And looked at like that, it really should be obvious that the appalling record of the tech sector in attracting, employing and retaining women is one that the industry should be looking to remedy urgently and for the basest financial motives.

geek boy groupthink is a prison. It keeps women locked out, and that's one way in which it's disastrous. It also keeps tech firms sealed in, trapped by an idea of their audience as fundamentally like their nerdy selves which stops them from coming up with any number of good new ideas - good ideas that consumers like you and me would fall over themselves to use if only someone would invent them.

As Nielsen has found for some time now, there is a negative correlation between streaming and TV viewing

the numbers don’t show that people watching the least TV are streaming far more.

According to the Nielsen report, women aged 50 and older watched the most TV again in Q3, at more than 205 hours per month.

29% of social TV viewers engage in social TV primarily "to advise my network of friends and let them know what's good and bad." Women are more likely than men to share such opinions (36% vs. 21%).23% of social TV viewers engage in social TV primarily "to be connected with others who have similar television program likes and dislikes."