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Most Cord-Cutters Are Happy They Did It: Study | Multichannel - 0 views

www.multichannel.com/...374782 OTT over-the-top cord cutting cord-cutting cord-cutters
shared by Carri Bugbee on 28 May 14 - No Cached
  • About 84% of cord-cutters are “at least somewhat happy with their decision,” while 37% said they’re so happy that they have no plans to ever return to a traditional pay-TV service,
  • 17% of U.S. broadband subscribers surveyed say they once took a pay-TV service but have since left their provider, while 10% say they have never subscribed to pay-TV (the so-called “cord-nevers”), and 74% said they currently take a pay-TV service.
  • The median time spent each week by pay-TV subs using the service is 12.98 hours. Next is Internet subscription VOD (4.89 hours), free over-the-air TV (4.72 hours), free Internet video (3.49 hours), and owned digital movies and TV shows (3.12 hours).
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  • About 92% reported spending time on YouTube, followed by Netflix (52%), Hulu/Hulu Plus (35%),  Amazon Prime (26%), and premium channel sites such as HBO Go (28%).
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Cord-Cutting No Longer an 'Urban Myth': Pay TV Operators Drop 316,000 Subs in Past Year... - 0 views

variety.com/...0-subs-in-past-year-1200574763 pay social TV pay tv streaming cord-cutters
shared by Carri Bugbee on 09 Aug 13 - No Cached
  • In the face of customer losses, cable and satellite TV operators say they’re focusing on higher-value subscribers, willing to sacrifice bargain-hunting consumers who at satisfied with over-the-top video options like Netflix and free broadcast TV.
  • data clearly shows that cord-cutting is picking up the pace as the cost of cable and satellite TV service continues to climb skyward.
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Cable companies given walking papers at intensifying pace - 0 views

www.cnbc.com/...ers-at-intensifying-pace-.html
shared by Carri Bugbee on 20 Sep 15 - No Cached
  • A new report by Magid Advisors surveyed 2,400 consumers and found that cord cutting is not only on the rise, but it's happening much quicker than industry watchers anticipated.
  • When asked the reasons why they would consider canceling pay TV service, 77 percent of very likely cord cutters cited over-the-top video as a key factor. Half of respondents said they were satisfied with online streaming options like Netflix and Hulu, while 30 percent said pay TV was too expensive.
  • Carri Bugbee on 20 Sep 15
     
    cord cutting is not only on the rise, but it's happening much quicker than industry watchers anticipated.
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Nielsen adapts to track 'TV-free' homes - Business - CBC News - 0 views

www.cbc.ca/...business-nielsen-ratings.html nielsen tracking cord-cutters social TV television analytics
shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Nielsen Co. started labelling people in this group "Zero TV" households, because they fall outside the traditional definition of a TV home. There are 5 million of these residences in the U.S., up from 2 million in 2007
  • Unless broadcasters can adapt to modern platforms, their revenue from Zero TV viewers will be zero.
  • For the first time, TV ratings giant Nielsen took a close look at this category of viewer in its quarterly video report released in March. It plans to measure their viewing of new TV shows starting this fall, with an eye toward incorporating the results in the formula used to calculate ad rates.
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  • he Zero TV segment is increasingly important, because the number of people signing up for traditional TV service has slowed to a standstill in the U.S.
  • Zero TVers tend to be younger, single and without children.
  • Then there are the "cord-nevers," young people who move out on their own and never set up a landline phone connection or a TV subscription.
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MediaPost Publications Study: Consumers Prefer Netflix, Hulu, Redbox to TV Everywhere 0... - 0 views

www.mediapost.com/...-netflix-hulu-redbox-to-t.html TV everywhere netflix hulu redbox cable tv cord cutting cord cutters
shared by Carri Bugbee on 06 Sep 13 - No Cached
  • More than two-thirds of smartphone and tablet users haven’t downloaded their pay-TV provider’s app, and nearly three-quarters never buy movies to watch from the VOD service.
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No March Madness for Cord Cutters | Re/code - 1 views

recode.net/...march-madness-for-cord-cutters
shared by Carri Bugbee on 17 Mar 14 - No Cached
  • A good chunk of the tournament’s 67 games will only be available to people who have access to Turner-owned cable channels TNT, TBS and TruTV. And for the first time ever, that includes the two semifinal games on Saturday, April 5: If you don’t have pay TV, or a friend who does, and you don’t want to watch the Final Four games at a bar, you’re going to be out of luck.
  • Big-time sports have been migrating from free broadcast channels to pay channels for some time.
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More media consumers are cutting the cable cord | McClatchy - 0 views

www.mcclatchydc.com/...dia-consumers-are-cutting.html
shared by Carri Bugbee on 23 Sep 13 - No Cached
  • The vast majority of Americans – 95 percent – still watch television using traditional cable or satellite options, according to Nielsen. But the number of households that choose to opt out of cable or satellite TV is on the rise, from 2 million in 2007 to 5 million in 2013, Nielsen’s data show.
  • “This scares the bejesus out of the cable and satellite people,” said Jim Barry, a spokesman for the Consumer Electronics Association in Arlington, Va. “I think it’s going to change the business model.”
  • A main driver behind the high cost of cable and satellite in recent years is the expensive license fees networks pay sports leagues to broadcast their games. The cost gets passed on to consumers to pay for the “bundles” of channels they get with their cable satellite subscriptions, whether they plan to watch sports or not.
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  • Aereo relies on tiny antennas located in the company’s data centers that pick up local channels’ signals and beam them over the Internet to customers. For a monthly membership of $8 to $12, Aereo customers can watch the channels streaming live online or save them on virtual digital video recorders for later.
  • TV networks have responded: ABC, CBS, Fox, NBC and PBS are suing Aereo, claiming that its service violates copyright law by selling access to their content without their permission. A federal appeals court ruled in Aereo’s favor earlier this year,
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The Amplified Experience is Critical to Media Relevance -- Graeme Hutton - Graeme Hutto... - 0 views

www.mediabizbloggers.com/...elevance----Graeme-Hutton.html
shared by Carri Bugbee on 17 Apr 14 - No Cached
  • The Advertising Platform Formerly Known as Mass Media Advertising communications channels have always offered their audiences a value exchange. For instance, TV provides entertainment experiences in return for advertising and indirectly a cable fee, magazines present an edited cornucopia of material on a selected topic in return for a cover price and advertising.
  • Social media and digital advertising are currently testing the limits of their value exchanges by expecting consumers to provide specific information about themselves or their behaviors, which the digital properties can subsequently leverage in targeted advertising.
  • now younger consumers’ growing sense of entitlement gained in the digital world (where information was often offered at low or zero cost) is shifting across all channels. We only have to look at the emergence of TV cable cord-cutters or the growth of services such as Bit Torrent for evidence of this. Bit Torrent has increased its audience by over +70% in the last two years to a monthly audience of 23 million users.
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  • If a media channel doesn’t offer an enhanced array of fresh new experiences to reinforce its value exchange, it will be potentially regarded as spam. The only way mass media can respond to this is either by a) reducing their direct costs to consumers or the advertising load or b) increasing the depth and variety of experiences.
  • ad clutter appears to undermine TV effectiveness by up to -25% compared to digital video alternatives.
  • All media that fail to offer an enhanced value exchange will soon become spam.
  • Mass media are based on old models of communication. If anyone still doubts this, they only have to look at the aggregate declining audiences and revenues of magazines, newspapers and radio over the last ten years. Television’s threat comes in the form of its ageing process. In the last quarter of 2008, the average age of the TV broadcast primetime viewer was 49, in the same quarter last year it was 51. About 50% of TV viewing is now among the over 50s.
  • Carri Bugbee on 17 Apr 14
     
    All media that fail to offer an enhanced value exchange will soon become spam.
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Aereo Supreme Court decision sparks many competing interestsnScreenMedia - 0 views

www.nscreenmedia.com/parks-many-competing-interests socialTV social tv television TV Aereo OTT streaming cable TV
shared by Carri Bugbee on 06 Jul 14 - No Cached
  • “By defining the services as cable companies, they provide a path to finally change the way consumers get their television and cut the cord without losing out on key programming,” he said.
  • Mr. David pointed out that by classifying Aereo as a cable company the court in effect overturned a previous decision which outlawed a similar service called Ivi. Ivi delivered broadcast television over the Internet and sort to pay a minimal royalty fee for the privilege.
  • The court at that time said that Ivi was not a cable company. Mr. David said that FilmOn is finalizing the certification process for qualification for this fee and that the company will soon be able to provide local network TV service in the 18 cities it is active in.
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  • if cable companies believe that their old ways of doing business are protected by the Aereo Supreme Court decision, they are clearly misguided.”
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