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"Last year's GOP takeover of the U.S. House and statehouses across the country has dramatically changed the shape of the nation's abortion debate. It has also given a boost to an even more far-reaching effort: the push to legally redefine when life itself begins. The question being raised in legal terms is: When does someone become a person? The answer varies under the law. "The definition of personhood ranges if you're talking about property law, or inheritance, or how the census is taken," says Alexa Kolbi-Molinas, an attorney with the American Civil Liberties Union's Reproductive Freedom Project. All those differences are exactly what Keith Mason wants to change. He's president of Personhood USA, a group that's trying to rewrite the laws and constitutions of every state - and some countries - to recognize someone as a person "exactly at creation," he says. "It's fertilization; it's when the sperm meets the egg." Mason says the basic problem is that science has advanced faster than policymaking. "We know, without a shadow of a doubt, when human life begins," he says. "But our laws have not caught up to what we know." And according to his organization, those laws should recognize every fertilized egg as an individual and complete human being."

"In the annals of denial, it doesn't get much more extreme than the Seekers. They lost their jobs, the press mocked them, and there were efforts to keep them away from impressionable young minds. But while Martin's space cult might lie at on the far end of the spectrum of human self-delusion, there's plenty to go around. And since Festinger's day, an array of new discoveries in psychology and neuroscience has further demonstrated how our preexisting beliefs, far more than any new facts, can skew our thoughts and even color what we consider our most dispassionate and logical conclusions. This tendency toward so-called "motivated reasoning" helps explain why we find groups so polarized over matters where the evidence is so unequivocal: climate change, vaccines, "death panels," the birthplace and religion of the president (PDF), and much else. It would seem that expecting people to be convinced by the facts flies in the face of, you know, the facts. The theory of motivated reasoning builds on a key insight of modern neuroscience (PDF): Reasoning is actually suffused with emotion (or what researchers often call "affect"). Not only are the two inseparable, but our positive or negative feelings about people, things, and ideas arise much more rapidly than our conscious thoughts, in a matter of milliseconds-fast enough to detect with an EEG device, but long before we're aware of it. That shouldn't be surprising: Evolution required us to react very quickly to stimuli in our environment. It's a "basic human survival skill," explains political scientist Arthur Lupia of the University of Michigan. We push threatening information away; we pull friendly information close. We apply fight-or-flight reflexes not only to predators, but to data itself."

"Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: "If we wanted to figure out if a customer is pregnant, even if she didn't want us to know, can you do that? " Multimedia How to Break the Cookie Habit This article is adapted from "The Power of Habit: Why We Do What We Do in Life and Business," which will be published on Feb. 28. More in the Magazine » Readers' Comments Share your thoughts. Post a Comment » Read All Comments (35) » Pole has a master's degree in statistics and another in economics, and has been obsessed with the intersection of data and human behavior most of his life. His parents were teachers in North Dakota, and while other kids were going to 4-H, Pole was doing algebra and writing computer programs. "The stereotype of a math nerd is true," he told me when I spoke with him last year. "I kind of like going out and evangelizing analytics." As the marketers explained to Pole - and as Pole later explained to me, back when we were still speaking and before Target told him to stop - new parents are a retailer's holy grail. Most shoppers don't buy everything they need at one store. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target - cleaning supplies, say, or new socks or a six-month supply of toilet paper. But Target sells everything from milk to stuffed animals to lawn furniture to electronics, so one of the company's primary goals is convincing customers that the only store they need is Target. But it's a tough message to get across, even with the most ingenious ad campaigns, because once consumers' shopping habits are ingrained, it's incredibly difficult to change them. There are, however, some brief periods in a person's life when old routines fall apart and

To better understand the world in which they will live, students need foundations in economics, statistics, finance and psychology.

"How do we use the technologies of computation, statistics and networking to shed light - without killing the magic? This is more than a practical question. It goes to the heart of what we are after as humans. "

"Is language first and foremost an artifact of culture? Or is it largely determined by human biology? This issue has been argued back and forth for a couple of centuries with no clear resolution in sight. Guy Deutscher's 2005 book "The Unfolding of Language" placed him firmly in the pro-culture camp. Now, in his new book, "Through the Language Glass," he examines some idiosyncratic aspects of particular languages that, in his opinion, cast further doubt on biologically based theories of language. "

"Melvyn Bragg and guests Usha Goswami, Annette Karmiloff-Smith and Denis Mareschal discuss what new research reveals about the infant brain. For obvious reasons, what happens in the minds of very young, pre-verbal children is elusive. But over the last century, the psychology of early childhood has become a major subject of study. Some scientists and researchers have argued that children develop skills only gradually, others that many of our mental attributes are innate. Sigmund Freud concluded that infants didn't differentiate themselves from their environment. The pioneering Swiss child psychologist Jean Piaget thought babies' perception of the world began as a 'blooming, buzzing confusion' of colour, light and sound, before they developed a more sophisticated worldview, first through the senses and later through symbol. More recent scholars such as the leading American theoretical linguist Noam Chomsky have argued that the fundamentals of language are there from birth. Chomsky has famously argued that all humans have an innate, universally applicable grammar. Over the last ten to twenty years, new research has shed fresh light on important aspects of the infant brain which have long been shrouded in mystery or mired in dispute, from the way we start to learn to speak to the earliest understanding that other people have their own minds."

"Every day, hundreds of thousands of scholars study human behavior. Every day, a few of their studies are bundled and distributed via e-mail by Kevin Lewis, who covers the social sciences for The Boston Globe and National Affairs. And every day, I file away these studies because I find them bizarrely interesting. "

"Even economists are finally waking up to this fact. A wind of change is now blowing some human spirit back into the ivory towers where economic theory is made. It is becoming increasingly fashionable for economists, especially the younger, more ambitious ones, to borrow insights from psychologists (and sometimes even biologists) to try to explain drug addiction, the working habits of New York taxi-drivers, current sky-high American share prices and other types of behaviour which seem to defy rationality. Alan Greenspan, the chairman of the Federal Reserve, made a bow to this new trend when he wondered about the "irrational exuberance" of American stockmarkets way back in December 1996 (after an initial flutter of concern, investors ignored him). Many economic rationalists still hold true to their faith, and some have fought back by devising rational explanations for the apparent irrationalities studied by the growing school of "behavioural economists". Ironically, orthodox economists have been forced to fight this rearguard action against heretics in their own ranks just as their own approach has begun to be more widely applied in other social sciences such as the study of law and politics. "

"In recent years popular science writing has bombarded us with titillating reports of discoveries of the brain's psychological prowess. Such reports invade even introductory patter in biology and psychology. We are told that the brain - or some area of it sees, decides, reasons, knows, emotes, is altruistic/egotistical, or wants to make love. For example, a recent article reports a researcher's "looking at love, quite literally, with the aid of an MRI machine." One wonders whether lovemaking is to occur between two brains, or between a brain and a human being. There are three things wrong with this talk."

"Benno M. Nigg has become a leading researcher on orthotics - those shoe inserts that many athletes use to try to prevent injuries. And what he has found is not very reassuring. For more than 30 years Dr. Nigg, a professor of biomechanics and co-director of the Human Performance Lab at the University of Calgary in Alberta, has asked how orthotics affect motion, stress on joints and muscle activity. Do they help or harm athletes who use them? And is the huge orthotics industry - from customized shoe inserts costing hundreds of dollars to over-the-counter ones sold at every drugstore - based on science or on wishful thinking? "

"IT has been more than three years since the beginning of the Wall Street financial crisis, yet we continue to hear about new evidence of glaring errors and widespread misdoings. Even the smartest minds in finance are left scratching their heads: how did we not catch any of this sooner? When I hear this refrain, I am reminded of Boris Goldovsky. Goldovsky, who died in 2001, was a legend in opera circles, best remembered for his commentary during the Saturday matinee radio broadcasts of the Metropolitan Opera. But he was also a piano teacher. And it is as a teacher that he made a lasting - albeit unintentional - contribution to our understanding of why seemingly obvious errors go undetected for so long. One day, a student of his was practicing a piece by Brahms when Goldovsky heard something wrong. He stopped her and told her to fix her mistake. The student looked confused; she said she had played the notes as they were written. Goldovsky looked at the music and, to his surprise, the girl had indeed played the printed notes correctly - but there was an apparent misprint in the music. At first, the student and the teacher thought this misprint was confined to their edition of the sheet music alone. But further checking revealed that all other editions contained the same incorrect note. Why, wondered Goldovsky, had no one - the composer, the publisher, the proofreader, scores of accomplished pianists - noticed the error? How could so many experts have missed something that was so obvious to a novice? This paradox intrigued Goldovsky. So over the years he gave the piece to a number of musicians who were skilled sight readers of music - which is to say they had the ability to play from a printed score for the first time without practicing. He told them there was a misprint somewhere in the score, and asked them to find it. He allowed them to play the piece as many times as they liked and in any way that they liked. But not one musician ever found the err

"What is it that makes a face look beautiful? What are the differences between very attractive and less appealing faces? For every historical period and every human culture, people have always had their own ideal of beauty. But this ideal has never been constant and is still subject to changes. In our research project we adopted an empirical approach and created prototypes for unattractive and attractive faces for each sex by using the morphing technique. For example, the prototype for an unattractive face ("unsexy face") was created by blending together four faces that had previously been rated as very unattractive. The "sexy face" was created by blending together four of the most attractive faces, respectively (see report). In order to find out the characteristic differences between attractive and unattractive faces, we presented pairs of one "sexy" and one "unsexy" image for both sexes to test subjects. The task was to report which facial features were perceived to be different between the two faces. For the results see the list below. "

"MID the squawks and pings of our digital devices, the old-fashioned virtues of reading novels can seem faded, even futile. But new support for the value of fiction is arriving from an unexpected quarter: neuroscience. Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life. Researchers have long known that the "classical" language regions, like Broca's area and Wernicke's area, are involved in how the brain interprets written words. What scientists have come to realize in the last few years is that narratives activate many other parts of our brains as well, suggesting why the experience of reading can feel so alive. Words like "lavender," "cinnamon" and "soap," for example, elicit a response not only from the language-processing areas of our brains, but also those devoted to dealing with smells. In a 2006 study published in the journal NeuroImage, researchers in Spain asked participants to read words with strong odor associations, along with neutral words, while their brains were being scanned by a functional magnetic resonance imaging (fMRI) machine. When subjects looked at the Spanish words for "perfume" and "coffee," their primary olfactory cortex lit up; when they saw the words that mean "chair" and "key," this region remained dark. The way the brain handles metaphors has also received extensive study; some scientists have contended that figures of speech like "a rough day" are so familiar that they are treated simply as words and no more. Last month, however, a team of researchers from Emory University reported in Brain & Language that when subjects in their laboratory read a metaphor involving texture, the sensory cortex, responsible for perceiving texture through touch, became active. Metaphors like "The singer had a velvet vo

Samuel Beckett, born in a suburb of Dublin in 1906, was a native English speaker. However, in 1946 Beckett decided that he would begin writing exclusively in French. After composing the first draft in his second language, he would then translate these words back into English. This difficult constraint - forcing himself to consciously unpack his own sentences - led to a burst of genius, as many of Beckett's most famous works (Malloy, Malone Dies, Waiting for Godot, etc.) were written during this period. When asked why he wrote first in French, Beckett said it made it easier for him to "write without style." Beckett would later expand on these comments, noting that his use of French prevented him from slipping into his usual writerly habits, those crutches of style that snuck into his English prose. Instead of relying on the first word that leapt into consciousness - that most automatic of associations - he was forced by his second language to reflect on what he actually wanted to express. His diction became more intentional. There's now some neat experimental proof of this Beckettian strategy. In a recent paper published in Psychological Science, a team of psychologists led by Boaz Keysar at the University of Chicago found that forcing people to rely on a second language systematically reduced human biases, allowing the subjects to escape from the usual blind spots of cognition. In a sense, they were better able to think without style. The paper is a tour de force of cross-cultural comparison, as the scientists conducted six experiments on three continents (n > 600) in five different languages: English, Korean, French, Spanish and Japanese. Although all subjects were proficient in their second language, they were not "balanced bilingual." The experiments themselves relied on classic paradigms borrowed from prospect theory, in which people are asked to make decisions under varying conditions of uncertainty and risk. For instance, native English

"VANDALS have struck a painting that depicts South African President Jacob Zuma with his genitals hanging out. Two men defaced the picture with gobs of paint, as Mr Zuma and his African National Congress sought a court order yesterday to have the painting removed from an art gallery. The case is spiced with freedom of expression on the one hand and the right to dignity on the other. It took centre stage after the painting by Brett Murray went on display in a Johannesburg gallery this month and was reported on in local media. Mr Zuma, who has a reputation for promiscuity, took the depiction of him with his private parts exposed very personally and compared himself to a rape victim. Mr Zuma himself was put on trial for rape, and acquitted, in 2006. "The portrayal has ridiculed and caused me humiliation and indignity," Mr Zuma contended in an affidavit filed yesterday with the South Gauteng High Court in Johannesburg. Presiding over the hearing in a courtroom a few kilometres from the gallery, Judge Fayeeza Kathree-Setiloane said the full three-judge bench should hear the case because the national interest and constitutional issues are at stake. South Africa's constitution protects the right to dignity as well as to freedom of expression. She said the hearing would recommence tomorrow. Mr Zuma and the ANC sought to have the painting, titled "The Spear," removed from the Goodman Gallery and to stop the newspaper City Press from displaying a photo of it on its website. Just before the hearing was scheduled to begin, two men wielding cans of red and black paint calmly walked up to the painting hanging on a gallery wall and took turns defacing it. "Now it's completely and utterly destroyed," said Iman Rappetti, a reporter for a South African TV channel who happened to be on the scene at the time as her camera rolled. Her channel showed a man in a tweed jacket painting a red X over the president's genital area and then his face. Next, a man in a hoodie smeared bl

"BUSINESSES in nearly every industry were caught off guard by the Great Recession. Few leaders in business - or government, for that matter - seem to have even considered the possibility that an economic downturn of this magnitude could happen. "

To illustrate what a growing number of literary scholars consider the most exciting area of new research, Lisa Zunshine, a professor of English at the University of Kentucky, refers to an episode from the TV series "Friends." (Follow closely now; this is about the science of English.) Phoebe and Rachel plot to play a joke on Monica and Chandler after they learn the two are secretly dating. The couple discover the prank and try to turn the tables, but Phoebe realizes this turnabout and once again tries to outwit them. As Phoebe tells Rachel, "They don't know that we know they know we know." This layered process of figuring out what someone else is thinking - of mind reading - is both a common literary device and an essential survival skill. Why human beings are equipped with this capacity and what particular brain functions enable them to do it are questions that have occupied primarily cognitive psychologists.

"Now, as the United States and other Western nations struggle to recover from a debt and property bubble of their own, a growing number of economists are pointing to Japan as a dark vision of the future. Even as the Federal Reserve chairman, Ben S. Bernanke, prepares a fresh round of unconventional measures to stimulate the economy, there are growing fears that the United States and many European economies could face a prolonged period of slow growth or even, in the worst case, deflation, something not seen on a sustained basis outside Japan since the Great Depression. "

The TOK question here is can you compare Japan of the 1990s with the US and Western Europe of today? To what degree can economists, or any human scientists, suggest that one complex situation is "like" another one?

"Sam Harris wants to begin talking about morality and human values in the context of our growing scientific understanding of the world."