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"The behavioral revolution in economics and psychology has successfully identified and named close to three dozen biases (my favorite behavioral folk song defines them in verse). I had thought that these biases transcended issues of culture. Indeed, both neoclassical and behavioral economists were united in a belief that cultural variables were of secondary importance when it came to the deep drivers of behavior. But a series of experiments now has me thinking that the underlying heuristics are less universal."

"A few months after the World Trade Center attacks, a strange message appeared on a U.S. Army computer: "Your security system is crap," it read. "I am Solo. I will continue to disrupt at the highest levels." Solo scanned thousands of U.S. government machines and discovered glaring security flaws in many of them. Between February 2001 and March 2002, Solo broke into almost a hundred PCs within the Army, Navy, Air Force, NASA, and the Department of Defense. He surfed around for months, copying files and passwords. At one point he brought down the U.S. Army's entire Washington, D.C., network, taking about 2000 computers out of service for three days. U.S. attorney Paul McNulty called his campaign "the biggest military computer hack of all time." But despite his expertise, Solo didn't cover his tracks. He was soon traced to a small apartment in London. In March 2002, the United Kingdom's National Hi-Tech Crime Unit arrested Gary McKinnon, a quiet 36-year-old Scot with elfin features and Spock-like upswept eyebrows. He'd been a systems administrator, but he didn't have a job at the time of his arrest; he spent his days indulging his obsession with UFOs. In fact, McKinnon claimed that UFOs were the reason for his hack. Convinced that the government was hiding alien antigravity devices and advanced energy technologies, he planned to find and release the information for the benefit of humanity. He said his intrusion was detected just as he was downloading a photo from NASA's Johnson Space Center of what he believed to be a UFO. Despite the outlandishness of his claims, McKinnon now faces extradition to the United States under a controversial treaty that could land him in prison for years-and possibly for the rest of his life. The case has transformed McKinnon into a cause célèbre. Supporters have rallied outside Parliament with picket signs. There are "Free Gary" websites, T-shirts, posters. Rock star David Gilmour, the former guitarist for Pink Floyd, even recorded

"Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: "If we wanted to figure out if a customer is pregnant, even if she didn't want us to know, can you do that? " Multimedia How to Break the Cookie Habit This article is adapted from "The Power of Habit: Why We Do What We Do in Life and Business," which will be published on Feb. 28. More in the Magazine » Readers' Comments Share your thoughts. Post a Comment » Read All Comments (35) » Pole has a master's degree in statistics and another in economics, and has been obsessed with the intersection of data and human behavior most of his life. His parents were teachers in North Dakota, and while other kids were going to 4-H, Pole was doing algebra and writing computer programs. "The stereotype of a math nerd is true," he told me when I spoke with him last year. "I kind of like going out and evangelizing analytics." As the marketers explained to Pole - and as Pole later explained to me, back when we were still speaking and before Target told him to stop - new parents are a retailer's holy grail. Most shoppers don't buy everything they need at one store. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target - cleaning supplies, say, or new socks or a six-month supply of toilet paper. But Target sells everything from milk to stuffed animals to lawn furniture to electronics, so one of the company's primary goals is convincing customers that the only store they need is Target. But it's a tough message to get across, even with the most ingenious ad campaigns, because once consumers' shopping habits are ingrained, it's incredibly difficult to change them. There are, however, some brief periods in a person's life when old routines fall apart and

"In George Orwell's "1984," that novel of totalitarian politics whose great mistake was to emphasize the villainy of society's masters while playing down the mischief of the masses, the goal of communications technology was brutal and direct: to ensure the dominance of the state. The sinister "telescreens" placed in people's homes spewed propaganda and conducted surveillance, keeping the population passive and the leadership firmly in control. In the face of constant monitoring, all people could do was sterilize their behavior, conceal their thoughts and carry on like model citizens.\n\nThis was, it turns out, a quaint scenario, grossly simplistic and deeply melodramatic. As the Internet proves every day, it isn't some stern and monolithic Big Brother that we have to reckon with as we go about our daily lives, it's a vast cohort of prankish Little Brothers equipped with devices that Orwell, writing 60 years ago, never dreamed of and who are loyal to no organized authority. The invasion of privacy - of others' privacy but also our own, as we turn our lenses on ourselves in the quest for attention by any means - has been democratized. "

"Sixty years ago, Allied forces brought an end to Adolf Hitler's dream that Germany would rule Europe and dominate the world. The death of Nazi Germany gave birth to a charge that still haunts the scientific community--what might be called "the Nazi analogy." In ethical or policy disputes about science and medicine, no argument can bring debate to a more screeching halt then the invocation of the Nazi comparison. Whether the subject is stem cell research, end-of-life care, the conduct of clinical trials in poor nations, abortion, embryo research, animal experimentation, genetic testing, or human experimentation involving vulnerable populations, references to Nazi policies or practices tumble forth from critics. "If X is done, then we are on the road to Nazi Germany" has become a commonplace claim in contemporary bioethical debates. Sadly, too often those who draw an analogy between current behavior and what the Nazis did do not know what they are talking about. The Nazi analogy is equivalent to dropping a nuclear bomb in ethical battles about science and medicine. Because its misuse diminishes the horror done by Nazi scientists and doctors to their victims, it is ethically incumbent upon those who invoke the Nazi analogy to understand what they are claiming."

"Neuroscientists understand the structural bases of some of these qualities. Take language, that uniquely human behavior. Underlining it are structures unique to the human brain - regions like "Broca's area," which specializes in language production. Then there's the brain's "extrapyramidal system," which is involved in fine motor control. The complexity of the human version allows us to do something that, say, a polar bear, could never accomplish - sufficiently independent movement of digits to play a trill on the piano, for instance. Particularly striking is the human frontal cortex. While occurring in all mammals, the human version is proportionately bigger and denser in its wiring. And what is the frontal cortex good for? Emotional regulation, gratification postponement, executive decision-making, long-term planning. We study hard in high school to get admitted to a top college to get into grad school to get a good job to get into the nursing home of our choice. Gophers don't do that."

"Every day, hundreds of thousands of scholars study human behavior. Every day, a few of their studies are bundled and distributed via e-mail by Kevin Lewis, who covers the social sciences for The Boston Globe and National Affairs. And every day, I file away these studies because I find them bizarrely interesting. "

"Here's a little ditty that catalogs and musically explains a useful list of cognitive biases uncovered by behavioral psychologists. It was created by Bradley Wray, a high school teacher in Maryland, as a study aid for students preparing for their AP Psychology exam. How are you biased? Let Bradley Wray count the ways."

I think I've linked this one already, but it's good enough to list twice!

"I've come to believe that these failures spring from a single failure: reliance on an overly simplistic view of human nature. We have a prevailing view in our society - not only in the policy world, but in many spheres - that we are divided creatures. Reason, which is trustworthy, is separate from the emotions, which are suspect. Society progresses to the extent that reason can suppress the passions. This has created a distortion in our culture. We emphasize things that are rational and conscious and are inarticulate about the processes down below. We are really good at talking about material things but bad at talking about emotion. When we raise our kids, we focus on the traits measured by grades and SAT scores. But when it comes to the most important things like character and how to build relationships, we often have nothing to say. Many of our public policies are proposed by experts who are comfortable only with correlations that can be measured, appropriated and quantified, and ignore everything else. Yet while we are trapped within this amputated view of human nature, a richer and deeper view is coming back into view. It is being brought to us by researchers across an array of diverse fields: neuroscience, psychology, sociology, behavioral economics and so on. "

Once, experts feared that young children exposed to more than one language would suffer "language confusion," which might delay their speech development. Today, parents often are urged to capitalize on that early knack for acquiring language. Upscale schools market themselves with promises of deep immersion in Spanish - or Mandarin - for everyone, starting in kindergarten or even before. Yet while many parents recognize the utility of a second language, families bringing up children in non-English-speaking households, or trying to juggle two languages at home, are often desperate for information. And while the study of bilingual development has refuted those early fears about confusion and delay, there aren't many research-based guidelines about the very early years and the best strategies for producing a happily bilingual child. But there is more and more research to draw on, reaching back to infancy and even to the womb. As the relatively new science of bilingualism pushes back to the origins of speech and language, scientists are teasing out the earliest differences between brains exposed to one language and brains exposed to two. Researchers have found ways to analyze infant behavior - where babies turn their gazes, how long they pay attention - to help figure out infant perceptions of sounds and words and languages, of what is familiar and what is unfamiliar to them. Now, analyzing the neurologic activity of babies' brains as they hear language, and then comparing those early responses with the words that those children learn as they get older, is helping explain not just how the early brain listens to language, but how listening shapes the early brain. Recently, researchers at the University of Washington used measures of electrical brain responses to compare so-called monolingual infants, from homes in which one language was spoken, to bilingual infants exposed to two languages. Of course, since the subjects of the study, adorable in their

"In 1990, Thomas J. Bouchard, Jr. and his colleagues at the University of Minnesota published a striking finding: About 70 percent of the variance in IQ found in their particular sample of identical twins was found to be associated with genetic variation. Furthermore, identical twins reared apart were eerily similar to identical twins reared together on various measures of personality, occupational and leisure-time interests, and social attitudes. Bouchard's study, along with many others, has painted a consistent picture: Genes matter. The studies say nothing about how they matter, or which genes matter, but they show quite convincingly that they indeed do matter. Genes vary within any group of people (even among the inhabitants of middle-class in Western society), and this variation contributes to variations in these people's behaviors. Let's be clear: Twin studies have received much criticism. Even though the proliferation of advanced statistical techniques (such as structural equation modeling) and the implementation of additional controls have allayed some of the concerns, they haven't allayed all of the them. Even so, the findings from twin studies should not be understated; it counters many a prevailing belief that we are born into this world as blank slates, completely at the mercy of the external environment. Because our psychological characteristics reflect the physical structures of our brains and because our genes contribute to those physical structures, there are unlikely to be any psychological characteristics that are completely unaffected by our DNA. "

To better understand the world in which they will live, students need foundations in economics, statistics, finance and psychology.

Today, West Vancouver officials will roll out a new way to keep drivers alert and slow them down: a little girl speed bump. A trompe-l'œil, the apparently 3D girl located near the École Pauline Johnson Elementary School is actually a 2D pavement painting, similar to the one shown here.

All you Psych folks out there. What type of behavioral conditioning is this likely to create?!?!?

"A Santa Barbara, Calif., startup called Social Intelligence data-mines the social networks to help companies decide if they really want to hire you. While background checks, which mainly look for a criminal record, and even credit checks have become more common, Social Intelligence is the first company that I'm aware of that systematically trolls social networks for evidence of bad character. Using automation software that slogs through Facebook, Twitter, Flickr, YouTube, LinkedIn, blogs, and "thousands of other sources," the company develops a report on the "real you" -- not the carefully crafted you in your resume. The service is called Social Intelligence Hiring. The company promises a 48-hour turn-around. Because it's illegal to consider race, religion, age, sexual orientation and other factors, the company doesn't include that information in its reports. Humans review the reports to eliminate false positives. And the company uses only publically shared data -- it doesn't "friend" targets to get private posts, for example. The reports feature a visual snapshot of what kind of person you are, evaluating you in categories like "Poor Judgment," "Gangs," "Drugs and Drug Lingo" and "Demonstrating Potentially Violent Behavior." The company mines for rich nuggets of raw sewage in the form of racy photos, unguarded commentary about drugs and alcohol and much more. "

"A few years ago, teachers at Ellis Middle School in Austin, Minn., might have said that their top students were easy to identify: they completed their homework and handed it in on time; were rarely tardy; sat in the front of the class; wrote legibly; and jumped at the chance to do extra-credit assignments. But after poring over four years of data comparing semester grades with end-of-the-year test scores on state subject exams, the teachers at Ellis began to question whether they really knew who the smartest students were. About 10 percent of the students who earned A's and B's in school stumbled during end-of-the-year exams. By contrast, about 10 percent of students who scraped along with C's, D's and even F's - students who turned in homework late, never raised their hands and generally seemed turned off by school - did better than their eager-to-please B+ classmates. "

"It is difficult to get through a day in an American school without hearing maxims such as these: "To succeed, you must believe in yourself," and "To teach, you must relate the subject to the lives of students." But the Brookings Institution is reporting today that countries such as the United States that embrace self-esteem, joy and real-world relevance in learning mathematics are lagging behind others that don't promote all that self-regard. Consider Korea and Japan. According to the Washington think tank's annual Brown Center report on education, 6 percent of Korean eighth-graders surveyed expressed confidence in their math skills, compared with 39 percent of U.S. eighth-graders. But a respected international math assessment showed Koreans scoring far ahead of their peers in the United States, raising questions about the importance of self-esteem. In Japan, the report found, 14 percent of math teachers surveyed said they aim to connect lessons to students' lives, compared with 66 percent of U.S. math teachers. Yet the U.S. scores in eighth-grade math trail those of the Japanese, raising similar questions about the importance of practical relevance. "

"Even economists are finally waking up to this fact. A wind of change is now blowing some human spirit back into the ivory towers where economic theory is made. It is becoming increasingly fashionable for economists, especially the younger, more ambitious ones, to borrow insights from psychologists (and sometimes even biologists) to try to explain drug addiction, the working habits of New York taxi-drivers, current sky-high American share prices and other types of behaviour which seem to defy rationality. Alan Greenspan, the chairman of the Federal Reserve, made a bow to this new trend when he wondered about the "irrational exuberance" of American stockmarkets way back in December 1996 (after an initial flutter of concern, investors ignored him). Many economic rationalists still hold true to their faith, and some have fought back by devising rational explanations for the apparent irrationalities studied by the growing school of "behavioural economists". Ironically, orthodox economists have been forced to fight this rearguard action against heretics in their own ranks just as their own approach has begun to be more widely applied in other social sciences such as the study of law and politics. "

"Seinfeld ran for nine seasons on NBC and became famous as a "show about nothing." Basically, the show allows viewers to follow the antics of Jerry, George, Elaine, and Kramer as they move through their daily lives, often encountering interesting people or dealing with special circumstances. It is the simplicity of Seinfeld that makes it so appropriate for use in economics courses. Using these clips (as well as clips from other television shows or movies) makes economic concepts come alive, making them more real for students. Ultimately, students will start seeing economics everywhere - in other TV shows, in popular music, and most importantly, in their own lives."

"When you take a sip of Cabernet, what are you tasting? The grape? The tannins? The oak barrel? Or the price? Believe it or not, the most dominant flavor may be the dollars. Thanks to the work of some intrepid and wine-obsessed economists (yes, there is an American Association of Wine Economists), we are starting to gain a new understanding of the relationship between wine, critics and consumers."

Thanks to Felix (TAS2010) for passing this one on!