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How did we come to care so much about creativity? The language surrounding it, of unleashing, unlocking, awakening, developing, flowing, and so on, makes it sound like an organic and primordial part of ourselves which we must set free—something with which it’s natural to be preoccupied. But it wasn’t always so; people didn’t always care so much about, or even think in terms of, creativity.

It was Romanticism, in the late eighteenth and early nineteenth centuries, which took the imagination and elevated it, giving us the “creative imagination.”

How did creativity transform from a way of being to a way of doing? The answer, essentially, is that it became a scientific subject, rather than a philosophical one.

WHERE does creativity come from? For centuries, we’ve had a clear answer: the lone genius. The idea of the solitary creator is such a common feature of our cultural landscape (as with Newton and the falling apple) that we easily forget it’s an idea in the first place.But the lone genius is a myth that has outlived its usefulness. Fortunately, a more truthful model is emerging: the creative network, as with the crowd-sourced Wikipedia or the writer’s room at “The Daily Show” or — the real heart of creativity — the intimate exchange of the creative pair, such as John Lennon and Paul McCartney and myriad other examples with which we’ve yet to fully reckon.

The pair is the primary creative unit — not just because pairs produce such a staggering amount of work but also because they help us to grasp the concept of dialectical exchange. At its heart, the creative process itself is about a push and pull between two entities, two cultures or traditions, or two people, or even a single person and the voice inside her head.

Last month marked six years since the start of the Syrian war, which has forced millions of people to flee their homes in one of the largest humanitarian crises in modern history. Perhaps the artist who has most visibly used his work to draw attention to the conflict is Ai Weiwei, whose political activism has earned him a reputation as China’s foremost creative dissident. Ai has made works focused on the refugee crisis for years, but lately his projects have taken on a greater sense of urgency. His newest exhibit, Law of the Journey, was recently unveiled at the National Gallery in Prague and features a massive inflatable lifeboat with 258 faceless, rubber figures on board—evoking the treacherous journey some refugees make to Europe.

Last month marked six years since the start of the Syrian war, which has forced millions of people to flee their homes in one of the largest humanitarian crises in modern history. Perhaps the artist who has most visibly used his work to draw attention to the conflict is Ai Weiwei, whose political activism has earned him a reputation as China’s foremost creative dissident. Ai has made works focused on the refugee crisis for years, but lately his projects have taken on a greater sense of urgency. His newest exhibit, Law of the Journey, was recently unveiled at the National Gallery in Prague and features a massive inflatable lifeboat with 258 faceless, rubber figures on board—evoking the treacherous journey some refugees make to Europe. Earlier this week, the Public Art Fund announced Ai would build more than 100 fence-themed installations in New York across multiple boroughs, asking the city’s inhabitants to reflect on the ideas of barriers, nationhood, and security.

Fiction, which I believe suffers most from modern readership, is by definition not factual. It may be about the real world and it may try to illuminate some facts about the real world or how real people behave in it or, as is so often the case in modern literature, it may also be about the impossibility of portraying any such reality since the very nature of art is artifice. Primarily, however, fiction (and biography, essay, history, memoir only perhaps to a lesser degree) is a creative act, an act of the author’s imagination and likewise, ideally, it should be read with imagination.

ostering innovation and helping people to think analytically,

Called simply Bronze, it celebrates a metal so important it has its own age of history attached to it, and so responsive to the artist's skill that it breathes life into gods, humans, mythological creatures and animals with equal success.

It is remarkable to think that had Bronze been mounted say 15 years ago, the portrait of the past that it delivered would have been subtly different. History is very far from a done deal.

Shakespeare has not lost his place in this new world, just as, despite the grim jeremiads of the cultural pessimists, he has not lost his place in colleges and universities. On the contrary, his works (and even his image) turn up everywhere, and students continue to flock to courses that teach him, even when those courses are not required. But as I have discovered in my teaching, it is a different Shakespeare from the one with whom I first fell in love. Many of my students may have less verbal acuity than in years past, but they often possess highly developed visual, musical and performative skills. They intuitively grasp, in a way I came to understand only slowly, the pervasiveness of songs in Shakespeare’s plays, the strange ways that his scenes flow one into another or the cunning alternation of close-ups and long views. When I ask them to write a 10-page paper analyzing a particular web of metaphors, exploring a complex theme or amassing evidence to support an argument, the results are often wooden; when I ask them to analyze a film clip, perform a scene or make a video, I stand a better chance of receiving something extraordinary. A student with a beautiful voice performed Brahms’s Ophelia songs, with a piano accompaniment by another gifted musician. Students with a knack for creative writing have composed monologues in the voice of the villainous Iago, short stories depicting an awkward reunion of Shylock and his daughter, Jessica, or even additional scenes in Shakespearean verse.

Most people, he said, think art and science are two different worlds. “I used to think they were very separate, but they’re actually very similar. You have to be creative and you have to be observant.”

Of course critical reflection is fundamental to teaching and scholarship, but fetishizing disbelief as a sign of intelligence has contributed to depleting our cultural resources. Creative work, in whatever field, depends upon commitment, the energy of participation and the ability to become absorbed in works of literature, art and science. That type of absorption is becoming an endangered species of cultural life, as our nonstop, increasingly fractured technological existence wears down our receptive capacities.

"Metaphorical thinking—our instinct not just for describing but for comprehending one thing in terms of another—shapes our view of the world, and is essential to how we communicate, learn, discover and invent. ... Our understanding of metaphor is in the midst of a metamorphosis. For centuries, metaphor has been seen as a kind of cognitive frill, a pleasant but essentially useless embellishment to 'normal' thought. Now, the frill is gone. New research in the social and cognitive sciences makes it increasingly plain that metaphorical thinking influences our attitudes, beliefs, and actions in surprising, hidden, and often oddball ways." Geary further unpacks metaphor's influence in his foreword: "Metaphor conditions our interpretations of the stock market and, through advertising, it surreptitiously infiltrates our purchasing decisions. In the mouths of politicians, metaphor subtly nudges public opinion; in the minds of businesspeople, it spurs creativity and innovation. In science, metaphor is the preferred nomenclature for new theories and new discoveries; in psychology, it is the natural language of human relationships and emotions."

The upshot of the boom in metaphor studies, Geary makes clear, is the overturning of that presumption toward literalism: Nowadays, it's believers in a literalism that goes all the way down (so to speak) who are on the defensive in intellectual life, and explorers of metaphor who are on the ascendant. As a result, Geary hardly feels a need to address literalism, devoting most of his book to how metaphor connects to etymology, money, mind, politics, pleasure, science, children, the brain, the body, and such literary forms as the proverb and aphorism.

Computers are very, very fast at making calculations. Moreover, they can be counted on to calculate faithfully—without getting tired or emotional or changing their mode of analysis in midstream. But this does not mean that computers produce perfect forecasts, or even necessarily good ones. The acronym GIGO (“garbage in, garbage out”) sums up this problem. If you give a computer bad data, or devise a foolish set of instructions for it to analyze, it won’t spin straw into gold. Meanwhile, computers are not very good at tasks that require creativity and imagination, like devising strategies or developing theories about the way the world works. Computers are most useful to forecasters, therefore, in fields like weather forecasting and chess where the system abides by relatively simple and well-understood laws, but where the equations that govern the system must be solved many times over in order to produce a good forecast. They seem to have helped very little in fields like economic or earthquake forecasting where our understanding of root causes is blurrier and the data is noisier. In each of those fields, there were high hopes for computer-driven forecasting in the 1970s and 1980s when computers became more accessible to everyday academics and scientists, but little progress has been made since then.