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"Metaphorical thinking—our instinct not just for describing but for comprehending one thing in terms of another—shapes our view of the world, and is essential to how we communicate, learn, discover and invent. ... Our understanding of metaphor is in the midst of a metamorphosis. For centuries, metaphor has been seen as a kind of cognitive frill, a pleasant but essentially useless embellishment to 'normal' thought. Now, the frill is gone. New research in the social and cognitive sciences makes it increasingly plain that metaphorical thinking influences our attitudes, beliefs, and actions in surprising, hidden, and often oddball ways." Geary further unpacks metaphor's influence in his foreword: "Metaphor conditions our interpretations of the stock market and, through advertising, it surreptitiously infiltrates our purchasing decisions. In the mouths of politicians, metaphor subtly nudges public opinion; in the minds of businesspeople, it spurs creativity and innovation. In science, metaphor is the preferred nomenclature for new theories and new discoveries; in psychology, it is the natural language of human relationships and emotions."

The upshot of the boom in metaphor studies, Geary makes clear, is the overturning of that presumption toward literalism: Nowadays, it's believers in a literalism that goes all the way down (so to speak) who are on the defensive in intellectual life, and explorers of metaphor who are on the ascendant. As a result, Geary hardly feels a need to address literalism, devoting most of his book to how metaphor connects to etymology, money, mind, politics, pleasure, science, children, the brain, the body, and such literary forms as the proverb and aphorism.

The thought experiment is meant to show how an optimization algorithm, even if designed with no malicious intent, could ultimately destroy the world.

Female impersonators, midgets, hermaphrodites, tattooed (all over) men, an albino sword swallower, a human pincushion, a Jewish giant: “Characters in a Fairy Tale for Grown Ups” is the way Diane Arbus once described her subjects—“people who appear like metaphors somewhere further out than we do,” she also said, “invented by belief.”

Shakespeare has not lost his place in this new world, just as, despite the grim jeremiads of the cultural pessimists, he has not lost his place in colleges and universities. On the contrary, his works (and even his image) turn up everywhere, and students continue to flock to courses that teach him, even when those courses are not required. But as I have discovered in my teaching, it is a different Shakespeare from the one with whom I first fell in love. Many of my students may have less verbal acuity than in years past, but they often possess highly developed visual, musical and performative skills. They intuitively grasp, in a way I came to understand only slowly, the pervasiveness of songs in Shakespeare’s plays, the strange ways that his scenes flow one into another or the cunning alternation of close-ups and long views. When I ask them to write a 10-page paper analyzing a particular web of metaphors, exploring a complex theme or amassing evidence to support an argument, the results are often wooden; when I ask them to analyze a film clip, perform a scene or make a video, I stand a better chance of receiving something extraordinary. A student with a beautiful voice performed Brahms’s Ophelia songs, with a piano accompaniment by another gifted musician. Students with a knack for creative writing have composed monologues in the voice of the villainous Iago, short stories depicting an awkward reunion of Shylock and his daughter, Jessica, or even additional scenes in Shakespearean verse.

The notion that a person might embody several personalities, each of them distinct, is hardly new. The ancient Romans had a sense of this and came up with Janus, a two-faced god. In the 1880s, Robert Louis Stevenson wrote “Strange Case of Dr. Jekyll and Mr. Hyde,” a novella that provided us with an enduring metaphor for good and evil corporeally bound. Modern comic books are awash in divided personalities like the Hulk and Two-Face in the Batman series. Even heroic Superman has his alternating personas. But few instances of the phenomenon captured Americans’ collective imagination quite like “Sybil,” the study of a woman said to have had not two, not three (like the troubled figure in the 1950s’ “Three Faces of Eve”), but 16 different personalities. Alters, psychiatrists call them, short for alternates. As a mass-market book published in 1973, “Sybil” sold in the millions. Tens of millions watched a 1976 television movie version. The story had enough juice left in it for still another television film in 2007.