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Mirna Shaban

New study quantifies use of social media in Arab Spring | UW Today - 0 views

www.washington.edu/...of-social-media-in-arab-spring

revolution socialmedia

shared by Mirna Shaban on 26 Jun 14 - No Cached
    • Mirna Shaban
      Mirna Shaban on 26 Jun 14
       
      Yellow highlighting= Information about role of social media in the Arab Spring. Pink highlighting= Statistical information Blue highlighting= Possibility of link to more information. 
  • the team located data about technology use and political opinion from before the revolutions. 
  • “Our evidence suggests that social media carried a cascade of messages about freedom and democracy across North Africa and the Middle East, and helped raise expectations for the success of political uprising,” said Philip Howard, the project lead and an associate professor in communication at the University of Washington.  “People who shared interest in democracy built extensive social networks and organized political action. Social media became a critical part of the toolkit for greater freedom.”
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  • During the week before Egyptian president Hosni Mubaraks resignation, for example, the total rate of tweets from Egypt — and around the world — about political change in that country ballooned from 2,300 a day to 230,000 a day. 
  • Data for the UW project came directly from immense digital archives the team built over the course of several months.
  • After analyzing more than 3 million tweets, gigabytes of YouTube content and thousands of blog posts, a new study finds that social media played a central role in shaping political debates in the Arab Spring.
  • The Project on Information Technology and Political Islam assembled data about blogging in Tunisia one month prior to the crisis in that country, and had special data on the link structure of Egyptian political parties one month prior to the crisis there.
  • Political discussion in blogs presaged the turn of popular opinion in both Tunisia and Egypt.  In Tunisia, conversations about liberty, democracy and revolution on blogs and on Twitter often immediately preceded mass protests. 
  • Twenty percent of blogs were evaluating Ben Alis leadership the day he resigned from office (Jan. 14), up from just 5 percent the month before.  Subsequently, the primary topic for Tunisian blogs was “revolution” until a public rally of at least 100,000 people eventually forced the old regimes remaining leaders to relinquish power.
  • In the two weeks after Mubaraks resignation, there was an average of 2,400 tweets a day from people in neighboring countries about the political situation in Egypt. In Tunisia after Ben Alis resignation, there were about 2,200 tweets a day.
  • Ironically, government efforts to crack down on social media may have incited more public activism, especially in Egypt. People who were isolated by efforts to shut down the Internet, mostly middle-class Egyptians, may have gone to the streets when they could no longer follow the unrest through social media, Howard said.
mjminutoli

Stars of Vine and Instagram Get Advertising Deals - NYTimes.com - 2 views

www.nytimes.com/...ram-get-advertising-deals.html

advertising nytimes nytimes com #ThoughtVectors social media media

shared by mjminutoli on 27 Jun 14 - No Cached
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      This is definitely a new form of work that has developed recently in this generation.
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      Who would have thought that a Vine star could make six figures
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      Who would have thought that a Vine star could make six figures
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      This company Niche is being very smart by jumping on the bandwagon of social media for their advertising campaigns.
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    • mjminutoli
      mjminutoli on 27 Jun 14
       
      Disney movie is a very creative and lucrative way to get this companies advertisements to younger generations. 
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      Its crazy to see the difference in the companies followers and views when they reach out using social media
  • working as a conduit for a brand can be quite lucrative
  • influencer marketer
  • which pay several thousand dollars,
  • The resulting Vines and Instagrams directly correlated to spikes in traffic to the film’s Wikipedia page and views of the trailer on YouTube, she said, and that is what she had hoped for.
  • referring to the kinds of advertisements that look somewhat similar to the content around them
  • from $500 to as much as $50,000
  • $300,000.
  • has generated more than $1.5 million in revenue since its inception
  • $4 million by the end of the year.
andhearsonars

MD Consult - Pin It to Win It: Using Pinterest to Promote Your Niche Services - Journal... - 0 views

www.mdconsult.com.proxy.library.vcu.edu/...1.html

#pinterest social media internet

shared by andhearsonars on 07 Jul 14 - No Cached
  • and now that Pinterest has taken off, it's clear that people are drawn to an image—an image is what gets them in to learn more about an idea, product, or service,”
  • “Every registered dietitian (RD) has a different specialty, a different job, a different nutrition philosophy, and Pinterest is a good way to curate your values and expertise—and by doing that you can create a niche.”
  • The primary thing to keep in mind is that a key function of Pinterest is to drive users to your website or blog where they can learn more about your expertise as a food and nutrition practitioner. In fact, Pinterest reportedly drives more web traffic to other sites than Google+, LinkedIn, and YouTube combined.
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  • you can take your interests and use them to explain more about you and what you have to offer
  • In other words, she might pin an appetizing image of a gluten-free dish on a Pinterest board, and a user will click on the picture taking them to her website, which features information about her services such as food and nutrition writing, corporate consulting, foodservice consultation, and nutrition counseling and lifestyle coaching—particularly for people with celiac disease and food allergies.
peppermara

Interview with Jawole Willa Jo Zollar - 0 views

www.youtube.com/watch

#tv008 #ThoughtVectors

shared by peppermara on 07 Jul 14 - No Cached
  • peppermara on 07 Jul 14
     
    founder and artistic director of Urban Bush Woman out of New York City. -speaks of inspiration, influences of her movement/project -sheds light on intertwined history of the Black Art's Movement -reflects on community-what individual voices provide -"I can be me, and I can create from that place. I can create from who I am and from the strengths and vulnerabilities of my community."
peppermara

How SoundCloud Is Avoiding Becoming The Next MySpace - 0 views

www.forbes.com/...ding-becoming-the-next-myspace

#tv008 #ThoughtVectors #soundcloud

shared by peppermara on 08 Jul 14 - No Cached
  • “What started as a way to share files is now way more about the social experience.”
  • Ljung says SoundCloud functions less like MySpace in its heyday and more like a Flickr or YouTube for sound.
wstrahan

Streaming revenues turn the tide against digital pirates - FT.com - 0 views

www.ft.com/...6f-11e3-b519-00144feabdc0.html

streaming music video pirates netflix spotify

shared by wstrahan on 11 Jul 14 - No Cached
  • Spotify, the subscription streaming service, has more than 6m subscribers. In video, Netflix, boosted by original productions such as House of Cards , has more than 36m subscribers. Amazon, Google and now Apple, with iTunes Radio, are bringing streaming to a much wider audience
  • This is – at last – translating into meaningful income. The Recording Industry Association of America calculates that revenues from services including Spotify, Pandora and YouTube went from 3 per cent of industry revenues in 2007 to 15 per cent, or more than $1bn, in 2012.
  • Apple’s strategy has pleased some music companies because its streaming service also encourages downloads. But many content owners still believe that streaming cannibalises download and DVD revenues
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  • What is lost from many calculations is the fact that the urge to own may be weaker in the age of streaming, but so is the urge to steal
  • Traffic to peer-to-peer file-sharing and torrent sites is declining where legal alternatives are offered
  • . Netflix’s Ted Sarandos said in May: “When we launch in a territory, the BitTorrent traffic drops as the Netflix traffic grows.”
  • In an analysis of the Dutch market, Will Page, an economist working for Spotify, found that releases by Rihanna and Taylor Swift that were held off Spotify sold just one legal copy for each BitTorrent download, while hits from One Direction and Robbie Williams that were instantly available for streaming sold four copies. “The legitimate market is beginning to outshine the illegitimate market,” says Cary Sherman, the RIAA’s chairman.
  • High rates of piracy for hits such as Game of Thrones in markets such as Australia show that consumers still look to illegal sources if content is not available legally in all parts of the world the minute that US consumers get it.
  • No one is ready to declare victory against the pirates, but the tide is starting to turn against them. The Napster generation is growing up – and behind it is an iTunes, Netflix or Spotify generation that has higher expectations of online content, but is more willing to pay.
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