The godfather of hip hop Afrika Bambaataa may have been famously born in the Bronx, but the last few years have seen the legendary DJ make Ithaca something of a home away from home. In November, Bambaataa began his three-year term as Cornell University's first visiting hip hop scholar.
The bold new era of content distribution and technological efficiency has served up entire, original award-winning series series like Netflix' House of Cards and Orange is the New Black for consumption in one sitting, if the viewer desires.
We spoke to television scholars and media psychologists on whether marathon viewing is really enhancing our experience, beyond the buffet. If we can have everything, does everything mean anything?
"Even a single episode has so many highs and lows that by the end of it you're so beaten up, you're less receptive to the emotional and intellectual ideas being put forth. Yet still we click and watch another one."
Netflix says it's more organic that way – it also means that if you don't do anything the episodes will just keep on coming.
With more traditional distribution models there is arguably more of an opportunity to let the experience sink in, find an appreciation and look forward to the next part of the journey.
"Breaking Bad has become the greatest example of the perfect show for binge viewing, he tells us. "Not only is it okay to binge view a series like that, but it is a better way to watch it.
you can understand the inner workings of these stories if you view them in more concentrated chunks
binge watching is the antithesis to how TV traditionally works.
Now, thanks to the advent of high-speed internet and the connected services they've enabled, technology has surpassed the content.
Ironically enough, the week-to-week format we enjoyed/endured during our last hours with Jesse and Walt proved to be an anomaly for millions who latched on to the growing buzz and raced through the previous five-and-half-seasons during the 12-month pre-climax hiatus – the binge before the episodic storm.
"I think Breaking Bad is probably as close as we're going to come to such a universal, cultural televisual event again," said film and television historian and associate professor at UCLA Jonathan Kuntz.
Breaking Bad, as it turned out, bridged the two eras perfectly, offering a stunning paradox of each distribution model's merits.
"The generation coming up now, all they're going to know is on demand. What pleasure they derive from anything will come from that,"
Another factor to consider in the great binge debate is that feeling of withdrawal when we run out of new episodes.
"The [binge viewing] experience is so good that you feel physically sad that it's over. That sense you had is more attached to it being a great artistic experience,"
The strength of our desire for gratification plays into a debate the psychologists call Connoisseur vs Addict. The former loves to be present in the moment, can savour the engagement and sees how everything ties into a beautiful package. The latter just needs a fix.
"An addict is working on a two-pronged schema, which is aspiration and completion. Aspiration is thedopamine-fuelled desire to recapture a feeling," he told TechRadar."When you get the completion, it's not about the rush, but ultimately about achieving the aspiration of the completion. When things are that accessible, what happens to the value of the product?"