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Marcus Goodyear

Add Video to Spice Up Your Business Blog - 0 views

successcreeations.com/...dd-video-to-your-business-blog

video chris cree marketing

shared by Marcus Goodyear on 20 Oct 09 - Cached
  • It turns out that the overwhelming majority of people on the web prefer to consume their content via video versus text, to the tune of nearly 90%!
  • For one thing you don’t even have to make your own videos. YouTube has tons of great business related  videos that you can embed right in your blog.
  • on a Mac I use ScreenFlow. For Windows users I’ve heard good things about Camtasia.
  • ...1 more annotation...
  • Remember, it doesn’t have to be fancy to be effective!
  • Marcus Goodyear on 20 Oct 09
     
    Chris Cree talks about how video can help solve ambiguity on a website.
Marcus Goodyear

Work Smart: Three Ways to Use Google Wave in Your Business | Fast Company - 1 views

www.fastcompany.com/...e-google-wave-in-your-business

sxsw googlewave meetings

shared by Marcus Goodyear on 01 Mar 10 - Cached
  • Marcus Goodyear on 01 Mar 10
     
    A two minute video on how to use Google Wave in an office setting.
  • Marcus Goodyear on 01 Mar 10
     
    Christy, I think we ought to try to use this tool at SXSW. Do you already have an invite?
  • Christy Richardson on 02 Mar 10
     
    I think I do have an invite...it does look like a cool tool for note taking!
Christy Richardson

Facebook Starts Sending Page Admins Weekly Stat Reports - 0 views

mashable.com/...facebook-page-reports

facebook stats

shared by Christy Richardson on 18 Mar 10 - Cached
  • Christy Richardson on 18 Mar 10
     
    Haven't seen an email from any of our pages, but maybe that will be forthcoming...... noticed some good interaction info., too: Interaction Description: Page admins who post engaging, high quality content will have interactive fan bases capable of virally spreading content through the social graph. The following graph shows how fans are interacting with your posts and consuming your material. Interactions: Total number of comments, Wall posts, and likes. Interactions Per Post: Average number of comments, Wall posts, and likes generated by each piece of content you post. Post Quality: Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users. Stream CTR / ETR: This graph is a measure of the Click Through Rate and Engagement Rate for your content appearing in the Facebook News Feed. If a user clicks on one of your posts, that will be counted as Stream CTR. If a user likes or comments on one of your posts, that will be counted in the Stream ETR. Please note that Stream data is based on a sample and therefore is an estimate of your Stream CTR and ETR. (Coming soon) Discussion Posts: The number of Discussion topics users have created on your Page. Reviews: The number of times fans have used the Reviews application to rate your Page. Fan Insight Description: Page admins who post meaningful content will retain fans, while admins who post spammy or low-quality material will lose fans and subscribers. The graph below shows trends in user acquisition and subscription. Total Fans / Unsubscribers: Total number of fans over time, overlaid with the total number of fans who have chosen to hide your posts in their News Feed (unsubscribers). New / Removed Fans: The number of people who have become a new fan of your Page or stopped being a fan of your Page. Top Countries: Growth of your fan base over time broken down by country. Demographics: Growth of your fan base over time broken down by age
Christy Richardson

HOW TO: Launch a Broadcast "TV" Channel for Your Nonprofit « Nonprofit Tech 2... - 3 views

nonprofitorgs.wordpress.com/...-tv-channel-for-your-nonprofit

tv ustream

shared by Christy Richardson on 21 Sep 10 - No Cached
  • Christy Richardson on 21 Sep 10
     
    How cool is this????? I can see it now.....Ramblin' Dan Live! Really, though, I wonder if we could ever make use of something like this in our departments......
Marcus Goodyear

Focusing on Analytics and Accountability - eMarketer - 1 views

www.emarketer.com/Article.aspx

emarketer analytics

shared by Marcus Goodyear on 10 Aug 10 - Cached
  • Among those with budgets over $1 million, while 85% said they used analytics, 71% said they had a formalized way of doing so.
  • Marketers focused most on internal resources to measure the success of their programs, with 86% using internal data, 74% relying on internal teams and 52% on internally developed tools.
  • Much of this effort is directed toward justifying marketing programs, but the marketers surveyed often lacked an effective way of communicating the success—or otherwise—of their campaigns to other executives. While three-quarters of marketers begin initiatives with clear goals set out, only 56% have a system for letting company executives know how the campaign fared.
  • Marcus Goodyear on 10 Aug 10
     
    This article raises some good points about being sure to communicate good analytics to the executives. Did we ever follow up with Dwight about discussing the stats from QTR2.
Christy Richardson

How to Track Your Website's Content on Pinterest - 0 views

mashable.com/...pinterest-track-content

pinterest

shared by Christy Richardson on 15 Mar 12 - No Cached
  • Christy Richardson on 15 Mar 12
     
    Just an fyi - could be interesting to see how much of our info. is being pinned. And, if we decide to use pinterest more, maybe it would help us track folks who are big supporters of us in that medium..
Marcus Goodyear

HOW TO: Create a Facebook Engagement Policy - 1 views

mashable.com/...facebook-engagement-policy

shared by Marcus Goodyear on 03 Feb 11 - No Cached
  • Marcus Goodyear on 03 Feb 11
     
    Dan and Christy, Sandra Simms brought this article to my attention. I think it may be time to tackle this...
Dan Roloff

HOW TO: Set up a free online monitoring system - 1 views

prsarahevans.com/...-free-online-monitoring-system

monitoring

shared by Dan Roloff on 22 Jan 10 - Cached
  • Dan Roloff on 22 Jan 10
     
    This is an interesting way of monitoring THC
Christy Richardson

Facebook Question Tips - 1 views

www.charityhowto.com/...21ways.pdf

facebook

shared by Christy Richardson on 12 Oct 11 - No Cached
  • Christy Richardson on 12 Oct 11
     
    Has interesting and simple tips on how to ask questions on Facebook.
Christy Richardson

HOW TO: Use Facebook Social Plugins on Your Website - 0 views

mashable.com/...facebook-social-plugins-2

facebook

shared by Christy Richardson on 23 Mar 11 - No Cached
  • The Facebook Recommendations plugin gives users personalized suggestions for pages on your site they might like, based on what people are sharing. Otlican displays the Recommendations at the bottom of each article — she’s found that nearly 0.6% of readers click on content in this box. You can even see how this feature will look on your site before you add it — simply enter your website address here, click on the page and it will show you the recommendations Facebook already has for your site.
  • Christy Richardson on 23 Mar 11
     
    Wonder if this would be worthwhile?
Christy Richardson

How to Create, Manage and Evolve Your Nonprofit Blog | NTEN - 0 views

www.nten.org/...and-evolve-your-nonprofit-blog

shared by Christy Richardson on 27 Oct 11 - No Cached
  • “A daily look into the work, thoughts and ideas of our team around the world.”
  • Christy Richardson on 27 Oct 11
     
    Love this article....basic, good stuff..
Marcus Goodyear

Ambition: Why Some People Are Most Likely To Succeed - TIME - 1 views

www.time.com/...0,9171,1126746,00.html

ambition

shared by Marcus Goodyear on 02 Feb 10 - Cached
  • "At this point," says Gregg, "I consider myself to be almost maniacally ambitious."
  • Why are some people born with a fire in the belly, while others--like the Shipps--need something to get their pilot light lit? And why do others never get the flame of ambition going? Is there a family anywhere that doesn't have its overachievers and underachievers--its Jimmy Carters and Billy Carters, its Jeb Bushes and Neil Bushes--and find itself wondering how they all could have come splashing out of exactly the same gene pool?
Christy Richardson

New Facebook: What It Means for Local Marketers - 0 views

mashable.com/...facebook-local-marketers

facebook marketers

shared by Christy Richardson on 05 Oct 11 - No Cached
  • Though Facebook hasn’t fully implemented Graphrank, the new content algorithm, the update is designed to further help users cut through the clutter. Graphrank favors the posts that users interact with most. Since localized content tends to have higher levels of engagement, content from local marketers could potentially gain priority.
  • Christy Richardson on 05 Oct 11
     
    I don't fully understand the Graphrank algorithim, but I'm thinking this is just one more thing that proves how important interaction is - even more than number of followers, etc.
Christy Richardson

How Facebook's New Features Will Affect Digital Marketers - 0 views

mashable.com/...facebook-timeline-marketing

facebook seo

shared by Christy Richardson on 11 Oct 11 - No Cached
  • For years, the web was about search — that is, people using search engines to find specific things online. Now, the web is shifting toward discovery — users are increasingly letting content find them via social networks. This trend actually started a few years ago with a number of sites seeing social networks drive more referral traffic than search engines. With Facebook’s new features, I think we’ll see this trend turn into a basic tenet of web optimization, as sites will soon be able to learn so much more about their users and offer targeted, shareable content that brings in more referral traffic.
Christy Richardson

How to Time Your Facebook Posts to Reach the Most Fans - 1 views

mashable.com/...time-facebook-posts

facebook posts

shared by Christy Richardson on 27 Oct 11 - No Cached
  • However, I surveyed 20 posts across five fan pages that had 2 million+ fans, and calculated an average post lifetime of 22 hours, 51 minutes. Theoretically, this implies most fan pages shouldn’t post more than once a day
  • Christy Richardson on 27 Oct 11
     
    Some interesting info. here. Looks like you could spend a ton of time on chasing this stuff...he does provide some interesting info., though.
Christy Richardson

HOW TO: Avoid Being a Disaster Client - 1 views

mashable.com/...disaster-client

shared by Christy Richardson on 21 Oct 10 - No Cached
  • Christy Richardson on 21 Oct 10
     
    Nothing we don't already know, but interesting food for thought....
Christy Richardson

Appbistro | The Best Facebook Business Applications - 1 views

appbistro.com/home

facebook

shared by Christy Richardson on 02 Feb 11 - Cached
  • Christy Richardson on 02 Feb 11
     
    Site recommended by Charity How To. All sorts of apps - some pricey, some freebies....
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