Group items tagged challenges - CHIME

shared by Suzanne Pinckney on 23 Jul 13 - No Cached

shared by Suzanne Pinckney on 16 Aug 13 - No Cached

shared by Suzanne Pinckney on 20 Sep 13 - No Cached

shared by Suzanne Pinckney on 22 Feb 13 - No Cached

Natural thought leaders foster their curiosity, are brave enough to challenge established points of view, and [are] willing to explore approaches that may appear controversial, at least at first,”
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Here’s No. 2: “Always give it away. Thought leadership is not a revenue stream. . . . I even cringe at using it for lead generation because that context broadcasts a future sales call. Create your thought leadership with an eye toward accrual of brand value, not revenue. The dividends may be intangible, but when thought leadership flips from push to pull (writers are seeking out your opinion, conferences are inviting you to present), then you will know that you have a thought leadership hit.”
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shared by Suzanne Pinckney on 15 Oct 13 - No Cached

So capitalism, with all its faults, is the only game in town. The task confronting the present generation of leaders is to improve on it, to build on its strengths and eradicate its weaknesses.
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It became all about "having more," instead of "living more."
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Addressing the weaknesses of capitalism will require us, above all, to do two things: first, to take a long term perspective; and second, to re-set the priorities of business.
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If business is to regain the trust of society, it must start to tackle the big social and environmental issues that confront humanity, especially at a time when governments seem increasingly to be caught in shorter and shorter election cycles and have a hard time internalizing the global challenges in an increasingly interdependent world. As I have said many times, "business can not be a mere bystander in the system that gives it life." The environmentalist Paul Hawken believes that if there is any deficit we are facing right now, it's a deficit of meaning. Many are talking about the need for a GDP+. A broader measure of success than just simply wealth creation.
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Small actions, big difference. Yes, we all have a role to play.
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shared by Suzanne Pinckney on 24 Oct 13 - No Cached

The most effective way to affect change in personal ownership is a combination of education and guilt.  Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior.  The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.
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The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.
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The most challenging hurdle is apathy. When consumers feel disconnected from the benefits of environmentally responsible behaviors—or from the dangers present in its absence—it is easy to just not care
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A durable product may require investigation of disposal options, which delays action.
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With this, good intentions fade, resulting in recyclables that are tossed into the trash or hoarded for lengthy amounts of time. 
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he perceived value of a product can determine many aspects of its lifecycle, from how long it is kept to how it is disposed.  Not surprisingly, more expensive products are perceived as “more valuable” and less disposable, even at the end of their usable life.
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