Natural thought leaders foster their curiosity, are brave enough to challenge established points of view, and [are] willing to explore approaches that may appear controversial, at least at first,”
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in title, tags, annotations or urlParadigm Shift #1: Green Power Hate Mail - Kevin Hagen - 0 views
CEO survey is gloomy reading for the corporate sustainability movement | Guardian Sustainable Business | Guardian Professional - 0 views
How to Become a Thought Leader - 0 views
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Here’s No. 2: “Always give it away. Thought leadership is not a revenue stream. . . . I even cringe at using it for lead generation because that context broadcasts a future sales call. Create your thought leadership with an eye toward accrual of brand value, not revenue. The dividends may be intangible, but when thought leadership flips from push to pull (writers are seeking out your opinion, conferences are inviting you to present), then you will know that you have a thought leadership hit.”
Sustainable Business: Where Our Moral Compass Meets the Bottom Line | Paul Polman - 0 views
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So capitalism, with all its faults, is the only game in town. The task confronting the present generation of leaders is to improve on it, to build on its strengths and eradicate its weaknesses.
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It became all about "having more," instead of "living more."
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Addressing the weaknesses of capitalism will require us, above all, to do two things: first, to take a long term perspective; and second, to re-set the priorities of business.
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Bridging the Behavioral Gap for Recycling Success · Environmental Management & Energy News · Environmental Leader - 0 views
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The most effective way to affect change in personal ownership is a combination of education and guilt. Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior. The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.
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The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.
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The most challenging hurdle is apathy. When consumers feel disconnected from the benefits of environmentally responsible behaviors—or from the dangers present in its absence—it is easy to just not care
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