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Suzanne Pinckney

Who Wants A Powerful Inbound Marketing Plan For Free? - Business Management - Medium - 0 views

medium.com/...a3975332ac39

content marketing best practices system

shared by Suzanne Pinckney on 08 Mar 14 - No Cached
  • Suzanne Pinckney on 08 Mar 14
     
    summary of entire content marketing approach
Suzanne Pinckney

Picture perfect: Top 5 sustainable business Instagram accounts | GreenBiz.com - 0 views

www.greenbiz.com/...le-business-instagram-accounts

instagram social media

shared by Suzanne Pinckney on 01 Jan 14 - No Cached
  • In his book Zag, Marty Neumeier defines brand as "a person's gut feeling about a product, service or company."
Suzanne Pinckney

What Is Sustainability? $2,900,000,000,000 In Annual Business Savings - 0 views

planetsave.com/...what-is-sustainability

data_statistics best practices business case

shared by Suzanne Pinckney on 14 Aug 13 - No Cached
  • Suzanne Pinckney on 14 Aug 13
     
    i really gotta make that new version of our Make The Case ongoing chart. this is rockin material!
Suzanne Pinckney

India passes world's first corporate responsibility law | GreenBiz.com - 0 views

www.greenbiz.com/...t-corporate-responsibility-law

corporate responsibility law india business case

shared by Suzanne Pinckney on 20 Aug 13 - No Cached
  • aw requiring larger companies to spend 2 percent of each year's profit on those kinds of initiatives. The law kicks in for companies with a profit of at least $80 million over the past three years.
  • t outlines nine "pillars" that can fulfill the requirement, one of which is "ensuring environmental sustainability," under which installing solar systems falls. This likely will incentivize more solar development because it's an area that provides businesses with a return in investment.
  • Companies must use a new auditor every five years and any given auditor can't serve more than two five-year terms; an auditor can't serve more than 20 companies; and auditors can be criminally liable if they knowingly or recklessly omit information in their reports.
Suzanne Pinckney

New Legal Rule About to Change the Landscape of Investing - 0 views

www.triplepundit.com/...out-change-landscape-investing

change investments regulation finance innovation step 7

shared by Suzanne Pinckney on 17 Sep 13 - No Cached
  • But the story in a lot of people’s minds is: “I know I’m supporting Monsanto and Raytheon, and I don’t like that, but I don’t know what else to do. The social index fund isn’t a great alternative. I think I’d like to really diversify, like going in on a local business.” When businesses that are values-based offer this kind of investor the chance to invest small amounts – $50?  $500?  $2,000? – plus a basis to believe they’ll get a return – they’ll go for it. I know I would.
Suzanne Pinckney

IPCC Report: Rising Temps, Oceans Increase Firms' Risks · Environmental Manag... - 0 views

www.environmentalleader.com/...ps-oceans-increase-firms-risks

energy news business case communications climate change IPCC data_statistics

shared by Suzanne Pinckney on 30 Sep 13 - No Cached
  • VF Corporation — one of the world’s largest single purchasers of cotton, whose brands include Lee, Wrangler and The North Face — says much of the world’s cotton comes from areas that are expected to be impacted most by water scarcity and extreme weather  such as the Western US, China, Pakistan and India. The IPCC report makes firms’ risks associated with climate change even more clear, says Letitia Webster, VF’s director of global corporate sustainability.
  • “Whether in mountains or the ocean, our brands and our consumers are feeling the impacts of climate change,” which means less ski-related business for The North Face.  The company today signed Ceres’ Climate Declaration, calling on US policymakers to enact climate and clean energy policies that will benefit the economy.
Suzanne Pinckney

The New Metrics: Clues for making sense of sustainability ratings | GreenBiz.com - 0 views

www.greenbiz.com/...g-sense-sustainability-ratings

step 6 communications metrics ratings benchmarking best practices

shared by Suzanne Pinckney on 27 Sep 13 - No Cached
  • “If it’s easy to remember, it’s easier to participate,” he said.
  • Oudghin showed examples of the remarkable transparency of some publicly traded companies, such as Nike, where anyone can check up on the details of pretty much every Nike supplier.
  • “How would we recognize a truly sustainable business if we saw one?”
  • ...2 more annotations...
  • This “fourth benchmark” goes beyond metrics comparisons to a baseline year, to competitors, or to an internal company goal. The Gold Standard would use material, science-based key performance indicators and goals that could identify a truly sustainable business. Willard is actively working with a broad range of stakeholders from the capital markets to non-profit sustainability experts such as the Natural Step and GISR.
  • And one factor pushing the acceptance and utilization of metrics is the shortening timeframes of risk management in the wake of recent climate events. Gil Friend, founder and CEO or Natural Logic, Inc., said he trusts that each new measuring tool adds new worlds of understanding of “capital,” whether monetary, environmental or social.
Suzanne Pinckney

FV Launchpad | Snohomish Business Law | Free Vector Advisors - 0 views

snohomishbusinesslaw.com/...fv-launchpad

tactics business plan operations

shared by Suzanne Pinckney on 29 Oct 13 - No Cached
  • Suzanne Pinckney on 29 Oct 13
     
    possible partner for tactical execution. i'm very close first employee.
Suzanne Pinckney

How to make sustainability ideas stick | GreenBiz.com - 0 views

www.greenbiz.com/...ake-sustainability-ideas-stick

step 5 step 6 communications stick employee engagement team

shared by Suzanne Pinckney on 15 Oct 13 - No Cached
  • Make the project part of core business strategy, involve all levels of your business and include a "cool" factor to make it memorable.
  • For instance, do you remember these phrases: "biodegradable plant acute hazardous waste absorption bins" or "cactus sinks?"
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