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It begins with an effort to communicate the business value of sustainability in terms investors already understand: the potential to drive revenue growth from sustainability-advantaged products, improve productivity (and margins) from sustainability initiatives and measurably reduce key sustainability-related risks to revenue and reputation.

Understanding how effectively a business is exploiting the new global force in business in simple terms may be a key indicator that every analyst needs to know.

n 2012, DuPont generated more than $10bn from environmentally advantaged products

The Home Depot reported to CDP that it has sold $6 billion worth of energy-efficient products, and estimates that a 5 percent shift in customer buying habits could account for some $300 million in energy efficiency-related sales.

"Since economic growth resumed, the old notion of emissions reductions and increasing GDP being mutually exclusive has appeared less valid," the report says.

Oregon Department of Transportatio

ng us for ages, exercise

What you stop doing is as important, if not more so, as what you start doing

Won’t achieve the endpoint without breaking the journey down into intermediate steps;

Is the Brundtland definition of sustainability ambitious enough? Should we not want to improve the world for future generations

“If you present people with a solution, they would come up with a thousand problems. If you present people with a problem, they would come up with a thousand solutions.”

“Universities live and die on their rankings,” he said. “If you’re a university, attracting the faculty and students you want may mean you need to be more green.” “If you’re an non-government organization (NGO), your donors are your drivers. If you have a green mission you need to demonstrate that in your own building.” Genzyme, a biotechnology company in Cambridge, Mass., built a LEED Platinum corporate headquarters and documented they had reduced staff turnover by 5 percent. “That value to them of not having to replace key staff on an annual basis was twice their energy cost,” said Yudelson. “In a place like Cambridge, you can change jobs easily if you’re a knowledge worker in certain industries.”

rames are just one way to nudge people by using sophisticated messages, mined from decision-science research, that resonate with particular audiences or that take advantage of our cognitive biases (like informing us that an urgent operation has an 80 percent survival rate).

Nudges, more broadly, structure choices so that our natural cognitive shortcomings don’t make us err. Ideally, nudges direct us, gently, toward actions that are in our long-term interest, like an automated retirement savings plan that circumvents our typical inertia.

Whatever you design as the most cost-effective or technologically feasible solution might not be palatable to the end users or might encounter political oppositions,”