Kenyan insurtech startup Pula raises $6M Series A to derisk smallholder farmers across ... - 1 views
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Another startup is Apollo Agriculture which raised $6 million Series A, akin to Pula. Not only did the pair raise the same round, Apollo Agriculture and Pula both deal with providing financial resources to smallholder farmers.
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nourserghini on 10 Feb 21Apollo Agriculture is another rival in the industry that is also considered as a partner and complement in the industry.
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Pula is solving this problem by using technology and data. Through its Area Yield Index Insurance product, the insurtech startup leverages machine learning, crop-cut experiments and data points relating to weather patterns and farmer losses, to build products that cater to various risks.But getting farmers on board has never been easy, Goslinga told TechCrunch. According to her, Pula has understood not to sell insurance directly to small-scale farmers, because they can suffer from optimism bias. “Some think a climate disaster wouldn’t hit their farms for a particular season; hence, they don’t ask for insurance initially. But if they witness any of these climate risks during the season, they would want to get insurance, which is counterproductive to Pula,” said the founder in a phone call.
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Pula, a Kenyan insurtech startup that specialises in digital and agricultural insurance to derisk millions of smallholder farmers across Africa, has closed a Series A investment of $6 million.The round was led by Pan-African early-stage venture capital firm, TLcom Capital, with participation from nonprofit Women’s World Banking. The raise comes after Pula closed $1 million in seed investment from Rocher Participations with support from Accion Venture Lab, Omidyar Network and several angel investors in 2018.
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Pula studies the risks that they might find with small scale farmers. I like this kind of behavior because you need to study every possible problem so you can outcome it the best way possible.
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What got my attention in this article is the disparity in insurance prices (premiums) between European and African countries. We see that the premiums for insurance for African farmers are only 1% the price of insurance for European farmers. This shows the big difference in purchasing power between African and European countries.