SnapScan wants to see a cashless, frictionless society. For the customer, the app poses an alternative to cash and credit cards because it’s faster. Customers don’t need to wait in a queue, or for the PoS terminal to finish processing their payment. You can simply take a picture of the merchant’s unique QR code, enter the amount, and they’ll be notified either via SMS or their PoS system.
The merchant can set up the system in five minutes (SnapScan claims) with no hardware required other than a mobile phone. This means that any person selling apples on the street to a department store can integrate SnapScan. There are also fewer costs involved compared to setting up a credit card terminal, the only charge being a 3% transaction fee.
Secondly, it’s meant to be more secure. With SnapScan’s method of payment, the merchant never has to handle your details or card. The app user’s card details are stored on their smartphones and protected with their personal PIN codes.