Fintech Trends: Crowdfunding | finleap - 1 views
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The most obvious benefit of crowdfunding for entrepreneurs is the funding. With so many startups on the market, it is hard to gather the money needed to bring ideas to life. Through crowdfunding, ventures that do not have a company builder like FinLeap behind them, can gain support at the very beginning. Crowdfunding provides a way for innovate ideas to be presented attractively, so it can be launched. Moreover, a crowdfunding platform can help successful entrepreneurs to validate their product which can then help with gathering the Series A funding. It makes validation faster and more scalable. Additionally, a crowdfunding platform allows entrepreneurs to get insights from their future customers and experts in the startup field while building awareness for the idea. [3]
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kenzabenessalah on 13 Feb 21Crowdfunding would help EasyEquities come up with new innovative ideas for entrepreneurs and future customers. With this strategy, the company will always be classified high in the "Trend" sectors of the FinTech industry.
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One thing to remember, however, is that the entrepreneur does not choose his investors which leads to unclear boundaries in the process. In addition, depending on the platform, entrepreneurs have to pay out between 8% and 12% of their raise which has to be budgeted in. [5] Moreover, crowdfunding platforms usually require through reporting and disclosure procedures that are strictly followed, making every step of the entrepreneur difficult. Due diligence is also absent as investors can contribute very small amounts, so are not particularly concerned with it. [6]Finally, the low percentage of success in crowdfunding is the main disadvantage
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Though crowdfunding appears to be a great opportunity, this excerpt introduces us also to the drawbacks of this fintech strategy in order for us to make an informed decision when formulating a strategy. Problems of failure, due diligence, disclosure of confidential information to investors and the need for entrepreneurs to pay a certain percentage of their raise, and the need to carefully budget the amount needed since it cannot be changed later, are really discouraging many fintech companies from considering crowdfunding as an option.
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the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet”. Thus, crowdfunding has become the champion of small businesses, allowing them to have a chance to succeed by showing their innovate business models to the world