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The online equity investment platform has reached a tipping point, with more than 150-thousand active users. Purple Group has reported a strong rise in first-half earnings as its EasyEquities online investment and trading platform reached tipping point. The fintech group owns 70% of EasyEquities and Sanlam Investments holds the remaining 30%.

The next six months will, no doubt, prove to be unpredictable. In many ways perhaps some of the toughest months experienced in the investment world in decades lie ahead with the world economy in unchartered waters," Purple Group said. "But that suits us just fine. Firm in the knowledge that we simply must, every minute of every day, be there for our partners and clients on their financial journey."

EasyEquities grew revenue by 140% to R28.6 million in the six months to end-February as the number of funded retail investment accounts more than doubled to 199,491. The platform generated a R76,000 profit for the period from a R12.4 million loss previously. Platform assets quadrupled to R15.8 billion.

Sanlam’s recent deal to acquire a 30% stake in EasyEquities for R100m sparked a lot of interest in the market. However, Sanlam-owned Satrix and EasyEquities have struck up partnerships prior to this deal with the advent of SatrixNOW, an offering that taps a white-labeled EasyEquities service. CEO of Satrix, Helena Conradie, took some time out earlier this week to chat to BizNews about the Sanlam-EasyEquities deal and the backstory to how a tweet of all things kick-started the relationship between the two businesses…

Judging by the recent set of results from Purple Group, their easy-to-use and cost effective EasyEquities trading platform is well on its way to becoming one of the leading platforms of the investing world. This relationship enables Satrix, the largest equity index tracking provider in South Africa, to employ the same innovative technology driving the EasyEquities platform to offer ETF’s to the nation.

EasyEquities aims to disrupt and remove the barriers to entry in local and international stock markets, making the purchase of shares easy, cheap and fun, and ensuring that anyone can own shares in the companies they love.

EasyEquities (EE), a subsidiary of JSE listed Purple Group Limited (PPE), is an online platform which allows anyone to buy shares in the brands and companies they love. For as little as R5, $10 or whatever amount they have available to invest (and with no monthly brokerage fees) newbie and seasoned investors alike can grow their wealth. EE powered by First World Trader (Pty), as an authorized financial services provider, has a strong focus on customer satisfaction. Our mission is to be a respected and recognized financial services provider. Treating our customers fairly is a primary objective of the conceptualization, creation and launch of the platform.

EasyEquities owner Purple Group intends to speed up its entry into new markets and the rollout of new products following its first annual profit since 2012.The financial services company is pursuing its mission of "democratising all things investment" with an almost evangelical zeal, and years of slog have finally paid off with earnings of R17m for the year ended August...

EasyEquities owner Purple has finally turned a profit, which is key to the group’s ambitious growth plans

Cotlands is proud to be partnering with EasyEquities for a cause related marketing initiative with their investor community through #DonateForGood.  EasyEquities and the EasyCommunity want to play their part by supporting Cotlands beneficiaries that are adversely affected by the COVID-19 outbreak. EasyEquities have created a feature on their platform inviting investors to donate to our organisation. You can make a donation on the share purchase page on the EasyEquities platform. All you need to do is to make sure you have enough funds in your available cash. This donation feature is available in the EasyEquities ZAR and TFSA accounts. 

Capitec has added share trading to its portfolio after entering into a partnership with low-cost investment platform EasyEquities. The move, which was announced on Friday, could be seen as a sign that Capitec wants to be able to satisfy the diverse requirements of more upper-income clients for broader financial services. The company has traditionally used no-frills bank accounts to attract budget-savvy low- to middle-class banking clients. ..

Capitec partners with EasyEquities to offer share trading in SA and US The move is part of a broader strategy to provide diverse financial services through a partnership network

EasyEquities is a product of First World Trader (Pty) Ltd t/a EasyEquities which is an authorised Financial Services Provider. FSP number: 22588

EasyEquities and Satrix hae once again received the overall award for Best African FinTech Company 2017 at the Finance Indaba Africa in Johannesburg last week. The award was shared with ThisIsMe, an identity verification and due diligence platform. The African FinTech Awards is part of Finance Indaba Africa, the largest conference and expo for finance professionals on the continent. The EasyEquities/Satrix combined entry also scooped the honours in the InvestTech category for the second year running. The runners-up in the category were global property-trading platform Wealth Migrate and multi-counter stock exchange, ZAR X.

EasyEquities is an investment platform specialising in fractional investing. With the democratisation of technology and the rise of the Internet of Things, investing now has too become democratised. With EasyEquities, you can now enjoy the economic benefits of buying whole shares (price dividends and other corporate actions) through the purchase of fractional shares. Fractional shares – indicative of the democratisation of investment opportunities – are fractions of whole shares purchased at no minimum cost. Once you acquire fractional shares through the EasyEquities platform, you earn Fractional share rights (FSRs). As you make further investments in FSRs and ultimately end up with a whole share, the whole share is delivered to you. EasyEquities gives you the opportunity to enjoy the same diversification benefits through fractional shares as you would have with a large share portfolio, making every Rand and Cent count

EasyEquities clients won’t be able to buy Nokia shares, while the fight between retail investors and Wall Street hots up.Millions of small investors have been buying GameStop shares to squeeze large hedge funds, who bet big money that the US retailer’s share price would fall.

EasyEquities clients were informed that they won’t be able to buy Nokia shares for now.

First announced last year in December, EasyEquities crowdfunding campaign entailed an indirect investment into a Mauritian entity which would then subsequently invest in the 10 startups from Startupbootcamp Cape Town‘s first cohort. The investment round was initially slated for launch on 15 January, however this was postponed earlier this month to 1 February so that the platform could update the shareholder prospectus — which lays out the terms of the investment.

The EasyEquities platform is powered by First World Trader ("FWT"), meaning it runs on FWT's core infrastructure, but it is a simplified offering in terms of the user interface and the investment offering is designed to keep costs to a minimum and the process intuitive and easy.

"We believe that this investment revival should be led by investments in securities on the JSE." said Almero Oosthuizen, VP of Business Development at EasyEquities, eloborating on what led to the founding of the FinTech startup.