If the name Ian Rogers doesn't ring a bell it will soon. Ina Rogers is the CEO of Topsin media, a music client that analysis how your brand is doing online. The data that his company collects suggests that the campaigns that take the shape of a snowball have a much better chance of showing a return on investment. Which as someone cadidly pointed out in the comments is the traditional definition of artist development. Ians 3 points that success seeking musicians should follow are
1. Goal: Have more fans tomorrow that you had yesterday
2. Grow fan connections as well as dollars. Everyday should mean more email addresses, twitter followers, Facebook fans, and MySpace friends and of course dollars.
3. Action: Do something small weekly, something big monthly
Eric Beall hit it out of the park this time with his incredible article walking you through just exactly how you would make a connection on the other side of the big record label doors. His advise offers walk arounds to from being unsolicited to solicited, direction for who to actually approach with your recorded material, finding the people who's tastes are suited to your music and always looking for the alternative way into a project. The article does such a good job of explaining how to get your music heard that i'm sure you will start applying this knowledge right away!
7 Ways to Destroy Your Music Career
Bob Baker takes us on a very entertaining journey, by revealing the 7 ways to best destroy your music career. He sarcastically touches upon everything from "being fearful of being perceived as a greedy, capitalist pig" all the way down to "using lack of time, money and connections as your biggest excuse". Wanna destroy your music career before it even gets off the ground? Follow these tips.
The iPhone is one of the biggest innovations of this decade. It has single handedly connected people from all around the world, offering a rich web presence and an "app for everything". Creating an iPhone app used to take at least a general knowledge of some programming experience, until now that is. MobBase is a web application that makes it easy for your band to create an inexpensive, customizable and feature rich iPhone app. Indiemusictech has a few screen shots of how easy it is for your band to get distribution on iPhones worldwide.
e issue of the quality of the song itself and then one of the quality of the recording
you can use critiquing services to determine if your songs meet commercial standards
As far as the quality of the recording itself goes, the best thing you can do is listen to the music samples on the sites of the music libraries and compare. Do you measure up?
What exactly does a music library do.
Music libraries are becoming more important to the indie musician as money gets tighter and the demand for indie placements rises. Songplacements.com is now the premier music library in southern California, helping artists land opportunities previously only available to the majors. With that being said, the insider has a great piece on exactly what a music library is and does. Knowing how company's such as Songplacements.com operate empowers you, the independent musician, allowing you to better exploit our services, and hopefully land more placements!
reduce our overhead and use social strategies, on and offline to create direct to fan relationships, we can only improve upon what has been done for the last 50 years.
Applying the Record Label Model to the Indie Artist
You may already be familiar with the online world of myspace music and facebook pages, and the offiline world of shows and radio play, but as George Howard puts it "Err too far online, you fail. Too far offline, you fail". In order to be successful today you need to achieve the perfect balance between online and offline marketing. Eleetmusic's Kevin English outlines how to use the four R's (Radio, Road, Reviews and Retail) of the "Not so new record label model" to capture the audience statistically proven to be more receptive to trying to new things. College students.