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ecwesche21

In First 24 Hours Of 3.0 Launch, Path Made More Money Than Ever And Sent More Than 1M M... - 0 views

techcrunch.com/...and-sent-more-than-1m-messages

Path

shared by ecwesche21 on 22 Jan 15 - No Cached
  • rolled out Path’s first real revenue-generating feature with a shop for premium emoji-like “stickers.”
  • in the first 24 hours after the 3.0 launch, Path made more money than it had in its entire lifetime as a company, total (starting with its 2.0 version, Path has collected affiliate revenue from media sales generated in the app.)
  • universally lauded as beautifully designed and thoughtful, but has been criticized for possibly not quite making a big enough dent outside of the early adopter crowd.
  • ecwesche21 on 22 Jan 15
     
    Path - revenue
ecwesche21

Tumblr Still Struggling to Be a Profitable Business - 0 views

www.entrepreneur.com/...233629

shared by ecwesche21 on 22 Jan 15 - No Cached
  • In Yahoo's first quarter earnings report, there once again was no mention of revenue from Tumblr.
  • The obvious issue is the lack of advertising revenue.
  • the site's ad sales team has focused instead on encouraging clients to create their own Tumblr blogs and share content in the form of native advertising. Problem is, these ads don't make Tumblr much money.
  • ...4 more annotations...
  • Last May, Yahoo acquired Tumblr for approximately $1.1 billion in cash
  • While Tumblr's revenue is at an apparent standstill, its user base is growing
  • ince the acquisition last year, Tumblr's audience has grown 22 percent, according to comScore metrics, and its network is made up of some 180 million blogs
  • And Tumblr's staff has more than doubled under Yahoo, growing to about 220 people, The New York Times says.
ecwesche21

Rakuten's $900M Strategy is to Transform Viber Into Line - 0 views

thenextweb.com/...-into-line-but-it-wont-be-easy

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Why Viber? Simply, Viber is the messaging app with the greatest scale that is most open to being bought.
  • Kakao Talk: 150 million users,
  • Viber: still in its early days of making money, claims 280 million registered users and has raised no external money (that’s a big potential pay day)
  • ...7 more annotations...
  • Update: details from Rakuten claim over 100 million active users)
  • The Viber service focused on voice calls and has been kept simple, it doesn’t include the robust mechanics of its Asian rivals that include payments, e-commerce, games, marketing and more.
  • Viber makes money by selling stickers and Skype-like international calling credit, both of which are recently introductions.
  • Information disclosed by Rakuten shows that Viber made just over $1.5 million in revenue last year
  • Overall, Viber recorded a $29.5 million net loss for 2013,
  • CEO Hiroshi Mikitani believes Viber has “tremendous potential as a gaming platform,”
  • This strategy is neither easy nor cheap to execute. Line’s parent company is spending heavily
  • ecwesche21 on 22 Jan 15
     
    Viber - users, acquisition, revenue
Chris Shannon

World Map of top professional networks: Linkedin, Xing and Viadeo - Social Networks Ali... - 0 views

blogs.alianzo.com/...twork-linkedin-xing-and-viadeo

Social Networks map linkedin xing

shared by Chris Shannon on 22 Jan 15 - No Cached
  • Xing, a public company, gets most of its traffic in Germany, which explains why it’s stopping support for other languages. 76% of its pageviews come from Germany and 90% from German-speaking countries (D-A-CH: Switzerland, Austria and Germany). According to Faber Novel, Xing had 5.3 million members in this region back in 2011 (now it has more than 6 million), while Linkedin had just 2 million.
  • While not being too open (its API is still much limited), Linkedin has adopted a more flexible strategy in which users can do more things without seeing a “Pay or leave” message.
  • Xing’s main source of revenues are premium members, to the point that it has more subscribers than Linkedin and bought Amiando to bring revenues from events
  • ...6 more annotations...
  • 19% on Xing (specially in Germany) and 1% on Linkedin
  • Linkedin is betting on advertising as its main business, while 54% of its revenues are generated off-line. It’s true though that paid subscriptions are much more expensive on Linkedin (starting at 20$/month) than on Xing (5$/month).
  • The third network, Viadeo, is very well positioned in French-speaking countries. In Madagascar, Cameroon, Burkina Faso, France, Tunisia, Cote d’Ivoire and Morocco, it is among the Top 100 sites. In Algeria, Belgium and Switzerland it is among the top 500.
  • Japan is another relevant market in which none of the three big professional networks has broken in. While Linkedin only has 0,9 million members in Japan, there is a local social network which has some professional attributes, Mixi, with around 27 million members.
  • Besides, News Corporation, owner of The Wall Street Journal, is launching its own social network and instant messaging service for financial clients
  • In terms of premium members, 97% of them (786,000) are in the D-A-CH region.
ecwesche21

Reddit Announces Plan for Revenue Sharing: Redditnotes | SocialTimes - 0 views

www.adweek.com/...209699

reddit revenue

shared by ecwesche21 on 22 Jan 15 - No Cached
  • In September, the site raised another $50 million and promised to give 10 percent back to the community
  • looking into creating its own crypto-currenc
prigupta31

Pinterest, the $5B company with virtually no revenue, to start targeted ads (Video) - T... - 0 views

www.bizjournals.com/...argeted-ads-promoted-pins.html

Pinterest Advertising Revenue Acquisition

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    Pinterest is taking the plunge. Starting January 1, the popular social-media site will start selling advertisements in earnest after a limited test period in June, when the company experimented with Promoted Pin ads. As other companies, such as Facebook (NASDAQ: FB) and Twitter (NYSE: TWTR) have done, Pinterest is expected to target those ads to specific people based on information it's gathered about them.
prigupta31

How Social Networks Are Changing Mobile Advertising - 0 views

www.cio.com/...anging-mobile-advertising.html

Advertising Revenue Advertising Spending Mobile Advertising

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    More than 60 percent of the $6.8 billion expected to be spent on social advertising in the U.S. QUOTE: "'People tend to go on Facebook and mobile platforms the way that people use mobile a lot, which is kind of as a time-waster. You use mobile when you're in line, when you're commuting, when you're waiting for something. It's not what we all use when we're sitting at our desks doing our jobs,' she (Rebecca Lieb) says. 'So it's about not being interruptive, it's about being informative and interesting. It's really a dimension of content marketing, which is the marketing of attraction much more so than it is the marketing of interruption.' Shifting dollars from online or traditional advertising to mobile has taken longer than most expected, says Albright. But the money is flowing now and it will continue to grow as the makeup of advertisers gets more diverse, he says."
prigupta31

Facebook Leads eMarketer's Social Commerce Roundup - 0 views

www.nanigans.com/...keters-social-commerce-roundup

Advertising revenue eMarketer

shared by prigupta31 on 26 Jan 15 - No Cached
  • prigupta31 on 26 Jan 15
     
    Not sure about this website "nanigans" but I wanted to post it here bc it refers to eMarketer's Social Commerce Roundup. I've downloaded it and will be sending an e-mail along soon with key takeaways/stats that I've found in the roundup.
ecwesche21

Yahoo Overpays Tumblr's David Karp By Another $81 Million - 0 views

www.entrepreneur.com/...227784

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Why would an entrepreneur want to spend four years as a middle manager at a shrinking dinosaur that just paid him $250 million?
  • on August 9, Yahoo offered Tumblr founder, David Karp $81 million more to stay at the company for four years
  • Some have speculated that Yahoo's share price rise reflects the growing value of its stake in Alibaba.
  • ...2 more annotations...
  • Yahoo is paying $81 million for a middle manager with diminished power who has built a business with no revenue and lacks the experience necessary to work in a big company
  • In most deals in which big companies acquire start-ups, it is understood that the entrepreneur will leave after a transition period to go on and work on another venture. That is probably what he wanted to do after he got his $250 million in May.
ecwesche21

Socal Sponsorship Company Izea Raises $12 Million in New Funding | Adweek - 0 views

www.adweek.com/...-raises-12m-new-funding-155668

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Izea, a firm that has ridden the trends of sponsored content and social media by connecting companies with celebrities and personalities, is announcing today that it has raised $12 million in new funding
  • The 7-year-old company has already raised $24 million in four rounds of funding, bu
  • Forbes and even The New York Times saying they're doing sponsored posts.
  • ...3 more annotations...
  • unding was led by Special Situation Funds
  • The idea behind Izea is that influencers are writing in their own voices and matched with individual brands,
  • A lot of times, it's not the mega superstars that drive engagement, it's people that fly under the radar that have a very rabid fan base."
ecwesche21

The Fast-Growing, Profitable Market For Kid "Influencer" Endorsements On Twit... - 0 views

www.fastcolabs.com/...rsements-on-twitter-instagram-

Kids

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Teenagers with big social followings are making thousands of dollars pushing brands.
  • "making a thousand dollars a day is by no means unrealistic" for influencers.
  • "It’s great that 16- and 17 year-olds are making $500 a day in revenue
  • ...24 more annotations...
  • Big money is changing hands, much of it to teenagers, which has made this a topic the media has loved to cover.
  • "The way that I started was creating a parody account of a fictional character, which is probably more common than you think."
  • Nikolai is in favor of working directly with companies to build awareness instead of driving traffic to websites and getting paid off AdSense, which he calls unsustainable.
  • Fans respond to originality, live-tweeting events, and piggybacking on trending topics
  • YouTube, Twitter, Vine, Instagram, Pinterest—these are the platforms where you find young buyers waiting to be influenced.
  • Since Facebook makes users pay to reach target audiences, it’s the only major social network not in the mix.
  • Google+ is reportedly at work on AdHeat, a patented system connecting brands with influencers.
  • "Influencers" get paid per tweet or post, or work under contract on campaigns. Some get connected with companies covering multiple platforms, like theAudience, or specialty spots like Big Frame, CollectiveDigital, or Jukin Media, which focus on video creators. Then there’s twtMob for Twitter, theAmplify for Instagram, or HelloSociety for Pinterest. A startup called Niche gives you a customized group of social media "celebrities" who will organically tweet, post, and talk about your products. This isn't canned material made by some agency coming out these kids' mouths. It's them.
  • Twitter has started to quietly reveal engagement numbers for major users, a real metric influencers can use to prove ROI.
  • But while the 16-year-old stars making big bucks are being celebrated, what’s not as well known is that some of this activity is not legal. That’s because in the U.S. the Federal Trade Commission mandates the disclosure of paid or sponsored content. Penalties are in the six figures, but many in the space say there’s still a Wild West mentality at work.
  • On YouTube, Vine, and Instagram, creators are the stars, but on Twitter, the trendsetters are largely parody accounts, which can leave the people running them feeling like the Cinderella of the ball.
  • In 2009 the FTC released guidelines concerning online endorsements.
  • There are more than 50 pages of regulations, but the main takeaway is this: If you’re paid to post online, you have to make it known, and when it comes to social that means including an "s/p" designation (sponsored post), or tags that say #sponsor or #ad.
  • Typically millennials in their teens and 20s, influencers drive engagement—creating tweets, videos, photos, memes that people respond to, share, comment on, or even steal. Originality, wit, and volume posting is key—and so is pulling at heart strings or tickling funny bones.
  • followers and reach are key, but the main criteria hinges on "capturing an emotion or quality in a platform that is meaningful," explains Oliver Luckett, the founder and CEO of the social media publisher theAudience
  • they don’t have to be traditional stars. The fact that they’re relatable, and look and live like their peers actually make them more convincing than Hollywoo
  • With mainstream magazines like Seventeen putting Instagram stars on their covers, commercials using user-generated videos, and brands like American Eagle turning Viners into models, are these the new secret celebs?
  • People feel closer to them because they show up in their feed—they hang on every word and thing they’re wearing
  • it’s a win for teens to work with big companies that line up with their personality, and a win for brands to reach new audiences. "This is the way it’s going."
  • Perlman says back then Disney laughed when they proposed using an online heavyweight as a marketing tool. But in 2010 they convinced Disney to use the electronic musician Pogo to create an official remix for Toy Story 3. They also managed to twist Disney’s arm and sell tickets for the film on Facebook. The video got almost 4 million views and the gambit was a huge success.
  • Taryn Southern has built a following of almost 350,000 subscribers on YouTube, parlaying that success into television appearances, a web series sponsored by Glamour magazine, and a deal with Hot Pockets. Southern, who appeared on American Idol when she was only 18, says she won’t work with brands she doesn’t actually have an affinity for.
  • "Your audience knows—it never works with a brand you’re not passionate about," she told me. "Where I’ve made mistakes is trying to be clear of an integration that doesn’t work for YouTube personalities. If people are being paid on social they have to be honest."
  • "Anyone with 250,000 to 300,000 followers is influential enough to work with,"
  • Content thievery remains rampant, as are selling accounts, and failing to disclose brand partnerships. Eventually the FTC will start cracking down. And what happens when influencers grow up? What will their role be then—will they lose their brand appeal or morph into a new commodity?
ecwesche21

Reddit closes $50M financing round, valuing it at $500M - so will it have to grow up no... - 0 views

gigaom.com/...so-will-it-have-to-grow-up-now

reddit financing revenue

shared by ecwesche21 on 22 Jan 15 - No Cached
  • , has closed a $50-million Series B financing round that includes leading venture-capital firms Andreessen Horowitz and Sequoia Capital.
  • in an interesting move befitting the company’s overall approach, 10 percent of the shares issued in the financing round will be given to Reddit users.
  • money will likely intensify the pressure on the site to moderate its freedom-loving ways.
  • ...11 more annotations...
  • round is being led by Sam Altman, the CEO of Y Combinator, the startup incubator where co-founders Alexis Ohanian and Steve Huffman first launched Reddit in 2005 — and among the individual investors who are participating in the financing are two Y Combinator partners: founder Jessica Livingston and Gmail creator Paul Buchheit (Ohanian recently became a partner at Y Combinator).
  • individual investors in the round include early Facebook investor Peter Thiel, actor and singer Jared Leto, Eventbrite co-founders Kevin and Julia Hartz, Minted CEO Mariam Naficy and Reddit CEO Yishan Wong. Previous investors in an angel-only Series A last year included Ohanian, Reddit executive Ellen Pao, YouTube founder Jawed Karim, former Square COO Keith Rabois and Marc Andreessen.
  • gives Reddit more financial freedom than it has had in the past as a unit of Advance Publications, the parent company of the Conde Nast magazine family. Advance acquired the company in 2006 and spun it out three years ago as an independent entity, but retained control over its finances (and still owns more than half the shares, according to one report).
  • Reddit also convinced all of the investors in the financing to give 10 percent of their shares to users, “in recognition of the central role the community plays in reddit’s ongoing success.
  • crypto-currency that would be exchangeable for shares in the company
  • one of the most significant challenges for Reddit as it tries to justify the valuation it has been given is the tension between wanting to grow and reach a broader audience — and, most importantly, to reach advertisers who can help monetize the site — and the nature of the community itself.
  • One of the most powerful things about Reddit as a community is the freedom that it gives users, and especially the freedom to create forums on whatever topics someone happens to be interested in, including disturbing content like pictures of female corpses and links to bestiality.
  • Ohanian has talked in the past about the importance of Reddit’s commitment to free speech, even uncomfortable kinds of speech, and its commitment to anonymity
  • $500-million-plus valuation
  • need to attract advertisers and large media brands
  • desire to become more of a journalistic entity by giving users tools such as the live-reporting feature Reddit launched earlier this year
ecwesche21

Interview: How Celebrities Make Money From Social Media | Digital - Advertising Age - 0 views

adage.com/...243123

Price

shared by ecwesche21 on 22 Jan 15 - No Cached
  • deals with brands to do content integrations on celebrity websites
  • part of our role for our clients this year has been to educate them about YouTube. Beyond the premium, million-dollar deals that YouTube made available to some publishers recently, which we were a part of.
  • Our clients are people that people want to see. So we've been starting to make YouTube a real part of their strategies because one, yes, you're a celebrity and people want to see and hear you. Especially if they miss your show or you're on hiatus and they haven't seen you in a while, they want to see you. Combined with the fact that YouTube already has a system in place that says you do that and we're going to share revenue with you.
  • ...1 more annotation...
  • We're definitely experimenting a lot with Vine and now Instagram video
ecwesche21

How Readers Get to News Sites: Social, Search and Direct | Pew Research Center's Journa... - 0 views

www.journalism.org/...social-search-direct

News pew

shared by ecwesche21 on 22 Jan 15 - No Cached
  • Even sites such as digital native buzzfeed.com and National Public Radio’s npr.org, which have an unusually high level of Facebook traffic, saw much greater engagement from those who came in directly.
  • Of the sites examined, the percentage of direct visitors who also came to the site via Facebook was extremely small, ranging from 0.9% to 2.3%, with the exception of Buzzfeed at 11.3%
  • Facebook and search are critical for bringing added eyeballs to individual stories, and they do so in droves.
  • ...3 more annotations...
  • But the connection a news organization has with any individual coming to their website via search or Facebook seems quite limited.
  • The data also shed light on new audience approaches. The strategy of Buzzfeed, for example, is very different from that of traditional news organizations. It is not built around building a loyal, returning audience. Instead, it is built around “being a part of the conversation,”
  • The revenue strategy – built around advertising rather than subscriptions – reflects that strategy as well
prigupta31

The future of machine learning at Pinterest - 0 views

engineering.pinterest.com/...-machine-learning-at-pinterest

Pinterest Acquisition Revenue Advertising Announcement

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    Really interesting the way that Pinterest positions its acquisition to the public in this piece. One of the key ways we provide relevant and scalable solutions is through building distributed systems using machine learning. To accelerate our work in discovery and monetization, today we're announcing the acquisition of Kosei, which includes some of the best minds in machine learning and data science.
prigupta31

Pinterest buys a product recommendations startup (Kosei) with an eye on serving better ads - 0 views

www.internetretailer.com/...roduct-recommendations-startup

Pinterest Advertising Acquisition Revenue

shared by prigupta31 on 23 Jan 15 - No Cached
  • prigupta31 on 23 Jan 15
     
    The image-focused social network says Kosei's technology should help improve its advertising offerings. Pinterest launched its first ad format on Jan. 1 after eight months of testing. Pinterest, which launched its first ads on Jan. 1, isn't wasting any time working to improve the tools it offers marketers.
prigupta31

Facebook Cuts Brands' Organic Reach Once Again | Digital - Advertising Age - 0 views

adage.com/...295881

Facebook Advertising Revenue

shared by prigupta31 on 24 Jan 15 - No Cached
  • prigupta31 on 24 Jan 15
     
    Facebook is making it harder for some ads to have organic reach. They say they will "begin curtailing the reach of brands' unpaid, or organic, posts that the social network's algorithms consider 'overly promotional.'" "The change will not apply to all of a brand's posts, just the less creative ones that fit certain criteria, like pushing people to buy a product, install an app or enter a contest or sweepstakes. Also under fire: posts that are just repurposed ads." "A Facebook spokeswoman said the company's algorithm will evaluate these promotional posts with the same filters it puts on ads -- checking, for example, how many people engage with or hide them -- when determining whether to let them into people's news feeds."
  • prigupta31 on 24 Jan 15
     
    "The company has already been helping its ad prices grow by reducing the number of ads that it shows. In the third quarter, Facebook's average price per ad jumped by 274% year-over-year while the social network served up 56% fewer ad impressions than a year ago."
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