Skip to main content

Home/ Social Networks Demo/ Group items tagged News

Rss Feed Group items tagged

ecwesche21

How social media is reshaping news | Pew Research Center - 0 views

  • Many of these digital organizations emphasize the importance of social media in storytelling and engaging their audiences.
  • How do social media sites stack up on news?
  • Facebook is the obvious news powerhouse among the social media sites. Roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there — amounting to 30% of the general population.
  • ...9 more annotations...
  • Half of social network site users have shared news stories, images or videos , and nearly as many  (46%) have discussed a news issue or event.
  • although only 3% of the U.S. population use reddit, for those that do, getting news there is a major draw–62% have gotten news from the site.
  • YouTube is the next biggest social news pathway — about half of Americans use the site, and a fifth of them get news there, which translates to 10% of the adult population and puts the site on par with Twitter. Twitter reaches 16% of Americans and half of those users say they get news there, or 8% of Americans.
  • In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events. Pew Research found that in 2014, 14% of social media users posted their own photos of news events to a social networking site, while 12% had posted videos. This practice has played a role in a number of recent breaking news events, including the riots in Ferguson, Mo.
  • visitors who go to a news media website directly spend roughly three times as long as those who wind up there through search or Facebook, and they view roughly five times as many pages per month.
  • Facebook users are experiencing a relatively diverse array of news stories on the site — roughly half of Facebook users regularly see six different topic areas.
  • most common news people see is entertainment news: 73% of Facebook users regularly see this kind of content on the site. 
  •  Unlike Twitter, where a core function is the distribution of information as news breaks, Facebook is not yet a place many turn to for learning about breaking news. (Though the company may be trying to change that by tweaking its algorithm to make the posts appearing in newsfeed more timely.)
  • social media doesn’t always facilitate conversation around the important issues of the day. In fact, we found people were less willing to discuss their opinion on the Snowden-NSA story on social media than they were in person.
ecwesche21

Facebook: 10 New Changes That Matter - InformationWeek - 0 views

  • inShare1
  • Facebook kicked off the summer of 2014 with a controversy that affected nearly 700,000 users. For one week in early 2012, the social network conducted an experiment to determine whether it could change the emotional state of some users by filtering the posts that showed up in their news feeds. (Spoiler alert: It could.) Many experts called Facebook's actions unethical.
    • ecwesche21
       
      None of these "apologies" actually address the ethical issues around informed consent/research conducted on human subjects...
  • ...7 more annotations...
  • dropped the chat feature from its main app
  • a Buy button, which is in beta, and a Save button, which bookmarks content for later
  • "For example, we should have considered other non-experimental ways to do this research. The research would have also benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it."
  • started tracking users' shopping and browsing habits
  • cracked down on click-bait, like-gating, and other news feed spam.
  • The app's confusing permissions, however, caused a firestorm of misconceptions: Users blamed Facebook for intent to eavesdrop on conversations and snoop on text messages. Neither of these were true, of course, but that didn't prevent users from rating Messenger poorly in the app stores.
  • If you want to send and receive messages on your mobile device, Facebook requires you to download Messenger, which also lets you place phone calls -- including international ones over WiFi -- and send pictures and video.
ecwesche21

News Use Across Social Media Platforms | Pew Research Center's Journalism Project - 0 views

  • roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there—amounting to 30% of the general population. YouTube has the next greatest reach in terms of general usage, at 51% of U.S. adults. Thus, even though only a fifth of its users get news there, that amounts to 10% of the adult population, which puts it on par with Twitter. Twitter reaches just 16% of U.S. adults, but half (8% of U.S. adults) use it for news. reddit is a news destination for nearly two-thirds of its users (62%). But since just 3% of the U.S. population uses reddit, that translates to 2% of the population that gets news there.
  • LinkedIn news consumers stand out from other groups as more likely to be high earners and college educated.
  • A look at the five social networking sites with the biggest news audiences shows that a majority of news consumers on those sites (65%) get news from just one, and for 85% of those, it is Facebook.
  • ...2 more annotations...
  • Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn.
  • And Facebook news consumers are significantly more likely to be female than news consumers on YouTube, Twitter and LinkedIn.
ecwesche21

How Americans get their news - American Press Institute - 0 views

  • as the number of devices a person owns increases, they are more likely to report that they enjoy keeping up with the news and are more likely to say that it’s easier to keep up with the news today than it was five years ago.
  • People continue to discover news through traditional word-of- mouth (65 percent) either in person or over the phone, and do so at higher rates than more modern methods of sharing like email, text message, or other ways online (46 percent), or social media (44 percent). And roughly half of Americans said they got news in the last week from search engines and online news aggregators (51 percent for each).
  • they are discriminating in how much trust they have in the information they get from each method.
  • ...5 more annotations...
  • while social media is becoming an important means of discovering news, even those who use it bring some skepticism to it
  • Only 15 percent of adults who get news through social media say they have high levels of trust in information they get from that means of discovery. Social media and word-of-mouth are the least-trusted means of discovering the news
  • Levels of trust in social media, search engines, electronic communications with friends, and news alerts are similar between users and non-users.
  • The survey finds that the average American recalled getting their news from between four and five of eight different types of news sources in the last week (mean = 4.56).
  • And, a third of Americans say they now get news from wire services such as The Associated Press (AP) or Reuters, something that was not easy to do directly before the internet.
ecwesche21

The Facebook News Experience | Pew Research Center's Journalism Project - 0 views

  • Just 28% of Facebook news consumers have ever used Facebook to keep up with a news event as it unfolds, and, of those, less than half (41%) say Facebook is one of the first places they turn to keep up with such an event.
  • 64%, say that they at least sometimes click on links to news stories. Still, just 16% do this often
  • he biggest single reason named for clicking on links about news stories is interest in the topic. Seven-in-ten (70%) of those who ever click on news stories say this is a major reason they do so; 45% cite the fact that they are already following the story in the news. Other popular reasons for clicking on news stories are that the story seemed funny or entertaining (51%) or surprising (50%).
  • ...1 more annotation...
  • Just over a third, 37%, say a friend’s recommendation is a major reason they click on news links, and only 20% say a major reason is because the post is from a news organization they prefer.
ecwesche21

8 Key Takeaways about Social Media and News | Pew Research Center's Journalism Project - 0 views

  • 78% of Facebook news users mostly see news when on Facebook for other reasons.
  • Just 34% of Facebook news consumers “like” a news organization or individual journalist, which suggests that the news they see there is coming from friends
  • Not only are social network users sharing news stories, but, particularly with the growth in mobile devices, a certain portion is contributing to the reporting by taking photos or videos.
  • ...1 more annotation...
  • nearly two-thirds of the statements on Twitter called for stricter gun control measures while public opinion was far more evenly split.
ecwesche21

Socal Sponsorship Company Izea Raises $12 Million in New Funding | Adweek - 0 views

  • Izea, a firm that has ridden the trends of sponsored content and social media by connecting companies with celebrities and personalities, is announcing today that it has raised $12 million in new funding
  • The 7-year-old company has already raised $24 million in four rounds of funding, bu
  • Forbes and even The New York Times saying they're doing sponsored posts.
  • ...3 more annotations...
  • unding was led by Special Situation Funds
  • The idea behind Izea is that influencers are writing in their own voices and matched with individual brands,
  • A lot of times, it's not the mega superstars that drive engagement, it's people that fly under the radar that have a very rabid fan base."
ecwesche21

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Pew Resea... - 0 views

  • Six structures are regularly observed: divided, unified, fragmented, clustered, and inward and outward hub and spoke structures.
  • Tight Crowd:
  • highly interconnected people with few isolated participants.
  • ...16 more annotations...
  • Brand Clusters:
  • commentary from many disconnected participants
  • The larger the population talking about a brand, the less likely it is that participants are connected to one another. Brand-mentioning participants focus on a topic, but tend not to connect to each other.
  • they are relaying or passing along the message of the institution or person and there is no extra exchange of ideas
  • many people repeat what prominent news and media organizations tweet
  • popular topics may develop multiple smaller groups, which often form around a few hubs each with its own audience, influencers, and sources of information.
  • Global news stories often attract coverage from many news outlets, each with its own following. That creates a collection of medium-sized groups—and a fair number of isolates
  • diverse angles on a subject based on its relevance to different audiences, revealing a diversity of opinion and perspective on a social media topic.
  • Broadcast Network:
  • breaking news stories
  • Community Clusters:
  • The members of the Broadcast Network audience are often connected only to the hub news source, without connecting to one another.
  • Support Network:
  • hub and spoke structure
  • hub account replies to many otherwise disconnected users, creating outward spokes. In contrast, in the Broadcast pattern, the hub gets replied to or retweeted by many disconnected people, creating inward spokes.
  • Social media is increasingly home to civil society, the place where knowledge sharing, public discussions, debates, and disputes are carried out. As the new public square, social media conversations are as important to document as any other large public gathering.
ecwesche21

Pinterest Tests Do-It-Yourself Promoted Pins For Small And Medium-Sized Businesses | Te... - 0 views

  • That includes new “Promoted Pins” from large national brands, but now it will also include paid placement for small and medium-sized businesses as well, with a new self-serve product it’s announcing today.
  • Pinterest’s new Promoted Pins product will enable its partners to only pay the company if users actually click through and view the content they’re promoting. In that way, Pinterest’s those ads aren’t that different from conversion-based links that might appear alongside Google’s search results, or performance-based display ads sold on a cost-per-click basis.
  • Pinterest still needs to figure out the optimal mix of Promoted Pins to content shared by other Pinners in a user’s feed.
  • ...3 more annotations...
  • Promoted Pin today is being reviewed by a member of the team to ensure that it meets community guidelines and that the quality is high.
  • Pinterest is working with just a handful of small businesses for the launch of its self-serve offering. That includes companies like custom prints business Artifact Uprising, home cooks content and commerce destination Food52, and clothing brand Vineyard Vines. But the company expects to gradually make the self-serve offering more widely available to small and medium-sized businesses that want to test out the ads platform.
  • it’s raised a big new $200 million round of funding valuing it at $5 billion. That round was led by SV Angel, and included participation from a number of existing investors, including Bessemer Venture Partners, Fidelity, A16Z, FirstMark Capital, and Valiant Capital Partners.
ecwesche21

How Readers Get to News Sites: Social, Search and Direct | Pew Research Center's Journa... - 0 views

  • Even sites such as digital native buzzfeed.com and National Public Radio’s npr.org, which have an unusually high level of Facebook traffic, saw much greater engagement from those who came in directly.
  • Of the sites examined, the percentage of direct visitors who also came to the site via Facebook was extremely small, ranging from 0.9% to 2.3%, with the exception of Buzzfeed at 11.3%
  • Facebook and search are critical for bringing added eyeballs to individual stories, and they do so in droves.
  • ...3 more annotations...
  • But the connection a news organization has with any individual coming to their website via search or Facebook seems quite limited.
  • The data also shed light on new audience approaches. The strategy of Buzzfeed, for example, is very different from that of traditional news organizations. It is not built around building a loyal, returning audience. Instead, it is built around “being a part of the conversation,”
  • The revenue strategy – built around advertising rather than subscriptions – reflects that strategy as well
ecwesche21

The Fast-Growing, Profitable Market For Kid "Influencer" Endorsements On Twit... - 0 views

  • Teenagers with big social followings are making thousands of dollars pushing brands.
  • "making a thousand dollars a day is by no means unrealistic" for influencers.
  • "It’s great that 16- and 17 year-olds are making $500 a day in revenue
  • ...24 more annotations...
  • Big money is changing hands, much of it to teenagers, which has made this a topic the media has loved to cover.
  • "The way that I started was creating a parody account of a fictional character, which is probably more common than you think."
  • Nikolai is in favor of working directly with companies to build awareness instead of driving traffic to websites and getting paid off AdSense, which he calls unsustainable.
  • Fans respond to originality, live-tweeting events, and piggybacking on trending topics
  • YouTube, Twitter, Vine, Instagram, Pinterest—these are the platforms where you find young buyers waiting to be influenced.
  • Since Facebook makes users pay to reach target audiences, it’s the only major social network not in the mix.
  • Google+ is reportedly at work on AdHeat, a patented system connecting brands with influencers.
  • "Influencers" get paid per tweet or post, or work under contract on campaigns. Some get connected with companies covering multiple platforms, like theAudience, or specialty spots like Big Frame, CollectiveDigital, or Jukin Media, which focus on video creators. Then there’s twtMob for Twitter, theAmplify for Instagram, or HelloSociety for Pinterest. A startup called Niche gives you a customized group of social media "celebrities" who will organically tweet, post, and talk about your products. This isn't canned material made by some agency coming out these kids' mouths. It's them.
  • Twitter has started to quietly reveal engagement numbers for major users, a real metric influencers can use to prove ROI.
  • But while the 16-year-old stars making big bucks are being celebrated, what’s not as well known is that some of this activity is not legal. That’s because in the U.S. the Federal Trade Commission mandates the disclosure of paid or sponsored content. Penalties are in the six figures, but many in the space say there’s still a Wild West mentality at work.
  • On YouTube, Vine, and Instagram, creators are the stars, but on Twitter, the trendsetters are largely parody accounts, which can leave the people running them feeling like the Cinderella of the ball.
  • In 2009 the FTC released guidelines concerning online endorsements.
  • There are more than 50 pages of regulations, but the main takeaway is this: If you’re paid to post online, you have to make it known, and when it comes to social that means including an "s/p" designation (sponsored post), or tags that say #sponsor or #ad.
  • Typically millennials in their teens and 20s, influencers drive engagement—creating tweets, videos, photos, memes that people respond to, share, comment on, or even steal. Originality, wit, and volume posting is key—and so is pulling at heart strings or tickling funny bones.
  • followers and reach are key, but the main criteria hinges on "capturing an emotion or quality in a platform that is meaningful," explains Oliver Luckett, the founder and CEO of the social media publisher theAudience
  • they don’t have to be traditional stars. The fact that they’re relatable, and look and live like their peers actually make them more convincing than Hollywoo
  • With mainstream magazines like Seventeen putting Instagram stars on their covers, commercials using user-generated videos, and brands like American Eagle turning Viners into models, are these the new secret celebs?
  • People feel closer to them because they show up in their feed—they hang on every word and thing they’re wearing
  • it’s a win for teens to work with big companies that line up with their personality, and a win for brands to reach new audiences. "This is the way it’s going."
  • Perlman says back then Disney laughed when they proposed using an online heavyweight as a marketing tool. But in 2010 they convinced Disney to use the electronic musician Pogo to create an official remix for Toy Story 3. They also managed to twist Disney’s arm and sell tickets for the film on Facebook. The video got almost 4 million views and the gambit was a huge success.
  • Taryn Southern has built a following of almost 350,000 subscribers on YouTube, parlaying that success into television appearances, a web series sponsored by Glamour magazine, and a deal with Hot Pockets. Southern, who appeared on American Idol when she was only 18, says she won’t work with brands she doesn’t actually have an affinity for.
  • "Your audience knows—it never works with a brand you’re not passionate about," she told me. "Where I’ve made mistakes is trying to be clear of an integration that doesn’t work for YouTube personalities. If people are being paid on social they have to be honest."
  • "Anyone with 250,000 to 300,000 followers is influential enough to work with,"
  • Content thievery remains rampant, as are selling accounts, and failing to disclose brand partnerships. Eventually the FTC will start cracking down. And what happens when influencers grow up? What will their role be then—will they lose their brand appeal or morph into a new commodity?
ecwesche21

Social Media and the 'Spiral of Silence' | Pew Research Center's Internet & American Li... - 0 views

  • 86% of Americans were willing to have an in-person conversation about the surveillance program, but just 42% of Facebook and Twitter users were willing to post about it on those platforms.
  • In both personal settings and online settings, people were more willing to share their views if they thought their audience agreed with them. Fo
  • social media did not provide new forums for those who might otherwise remain silent to express their opinions and debate issues.
  • ...12 more annotations...
  • broad awareness social media users have of their networks might make them more hesitant to speak up because they are especially tuned into the opinions of those around them.
  • The typical Facebook user—someone who logs onto the site a few times per day—is half as likely to be willing to have a discussion about the Snowden-NSA issues at a physical public meeting as a non-Facebook user.
  • Previous research has shown that when people decide whether to speak out about an issue, they rely on reference groups—friendships and community ties—to weigh their opinion relative to their peers.
  • Those who do not feel that their Facebook friends or Twitter followers agree with their opinion are more likely to self-censor their views on the Snowden-NSA story in many circumstances—in social media and in face-to-face encounters.
  • it is common for social media users to be mistaken about their friends’ beliefs and to be surprised once they discover their friends’ actual views via social media.
  • Some people may prefer not to share their views on social media because their posts persist and can be found later—perhaps by prospective employers or others with high status.
  • the social and political climate in which people share opinions depends on several other things:
  • Their confidence in how much they know.
  • The intensity of their opinions.
  • Their level of interest.
  • social media was not a common source of news for most Americans. Traditional broadcast news sources were by far the most common sources
  • his study focuses on one specific public affairs issue that was of interest to most Americans: the Snowden-NSA revelations. It is not an exhaustive review of all public policy issues and the way they are discussed in social media.
prigupta31

Reddit's Pick for New Ad Leader Shows the Site Is Getting Serious About Mobile - 0 views

  •  
    Looks like Reddit is following the mobile advertising trend! "Reddit recently bought Alien Blue, the app that lets readers access Reddit on mobile, to hone a more sophisticated approach to smartphones and tablets. Alien Blue is Reddit's first in-house app. Now, it has a vp of sales with experience in mobile advertising to go along with the product. 'Mobile is definitely one big area of investment for the company, so my background certainly plays into that,' Jandali said in a phone interview this week."
ecwesche21

Facebook: 10 New Changes That Matter - InformationWeek - 0 views

  • These posts, which may read, "You'll never believe what happens next!" or "This will blow your mind," have grown more common as brands try to improve click rates and visibility in users' news feeds
ecwesche21

New Facebook Rules Will Sting Entrepreneurs - WSJ - 0 views

  • That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.
  • Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.
  • More than 80% of small companies using social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs, a digital services division of Vistaprint
  • ...4 more annotations...
  • Facebook’s paid-advertising options have become more effective recently and that companies should view Facebook as a tool to “help them grow their businesses, not a niche social solution to getting more reach or to make a post go viral.”
  • But, he says, organic reach is only one of several reasons companies benefit from having a presence on Facebook. Last month, there were more than one billion visits to Facebook pages directly. “Having a presence where you can be discovered still has a ton of value,” he says. “We don’t want them to spend any dollar with us unless it’s doing something spectacular to help them grow their business.”
  • Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads. “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”
  • Some small-business owners say they have begun to accept Facebook as “a pay-to-play marketing channel” for businesses.
  •  
    Facebook promoted posts
ecwesche21

Messaging App Viber Takes A Step Into Social Networking With New Public Chats Feature |... - 0 views

  •  
    Viber moving to become a social network
ecwesche21

Ello is starting to look more like a business - Fortune - 0 views

  • Ello revealed on Thursday that it raised $5.5 million in a Series A funding round. The company also announced that it has become a legal public benefit corporation, or PBC.
  • Ello raised $435,000 in seed funding from Vermont-based FreshTracks Capital in March. Its new Series A round is led by FreshTracks and two Boulder-based groups: Bullet Time Ventures (an investor in Jukely, a live event recommendation service) and Foundry Group (which invested in fitness tracking firm FitBit and crowdfunded apparel retailer Betabrand).
  • It’s worth noting that a number of brands, such as Netflix and Sonos, have created Ello pages. As digital strategist Ben Breier writes, branded content is a form of advertising.
  • ...11 more annotations...
  • Ello has already indicated that it would layer premium services on top of its free network to accomplish this. In an interview, Budnitz gets more specific. “On the iPhone, everyone wants to add an app and customize it for themselves,” he says. “That’s how Ello will work. It’s meant to be very simple, but people will be able to buy small features for $1 or $2 and change theirs.”
  • In essence, Ello’s service will be a puzzle that can be rearranged the way you like—for a price.
  • Ello’s buzz has considerably died down since its sudden popularity in September, mimicking the rapid rise and fall of other new social networks like Path.
  • Budnitz isn’t concerned. “From where I’m sitting it’s not losing momentum at all,” he says. “This is an invitation-only social network. We even closed invitations for a while and intentionally slowed down growth.
  • For us, we kind of thought we’d be where we are now six months from now.”
  • the site still sees on some days 40,000 signups and invite requests per hour
  • Many of Ello’s features are like this—a little bit fun, a little bit hidden.
  • There’s definitely a learning curve and a lot of hidden stuff that you get to learn as you go,
  • Ello will likely remain a network for artists and creative types
  • A look at the most-followed accounts shows mostly designers.
  • Today, a user can have fewer than 1,000 followers and still land in the top 100. That kind of following wouldn’t even put you in the top 10,000 on Twitter
  •  
    Funding; Public Benefit Corporation status; not-death?
ecwesche21

Rakuten's $900M Strategy is to Transform Viber Into Line - 0 views

  • Why Viber? Simply, Viber is the messaging app with the greatest scale that is most open to being bought.
  • Kakao Talk: 150 million users,
  • Viber: still in its early days of making money, claims 280 million registered users and has raised no external money (that’s a big potential pay day)
  • ...7 more annotations...
  • Update: details from Rakuten claim over 100 million active users)
  • The Viber service focused on voice calls and has been kept simple, it doesn’t include the robust mechanics of its Asian rivals that include payments, e-commerce, games, marketing and more.
  • Viber makes money by selling stickers and Skype-like international calling credit, both of which are recently introductions.
  • Information disclosed by Rakuten shows that Viber made just over $1.5 million in revenue last year
  • Overall, Viber recorded a $29.5 million net loss for 2013,
  • CEO Hiroshi Mikitani believes Viber has “tremendous potential as a gaming platform,”
  • This strategy is neither easy nor cheap to execute. Line’s parent company is spending heavily
  •  
    Viber - users, acquisition, revenue
ecwesche21

Social Media Deepens Partisan Divides. But Not Always. - NYTimes.com - 0 views

  •  
    Social Media + partisanship; social media as news source
1 - 20 of 40 Next ›
Showing 20 items per page