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Carri Bugbee

Target Teams Up With Facebook For Deals You Can Share | Digital - Advertising Age - 1 views

adage.com/...241341

Target facebook cartwheel deals

shared by Carri Bugbee on 08 May 13 - No Cached
  • For now, the deals will be limited to a percentage off and will only be good in store -- Target is hoping Cartwheel will serve as a traffic driver. That also allows the marketer to offer a variety of deals for groceries, which are only available in store.
  • part of the retailer's new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline "A whole new spin on saving,
  • faintly similar to Facebook's early commerce foray, Beacon, where users automatically shared their purchases on Facebook.
  • ...1 more annotation...
  • To start, each user will have the ability to add 10 deals from a variety of Collections -- groupings of offers themed around Mother's Day or spring, for example -- or to search different categories. Deals are typically valid for one month and can be used four times per transaction, as well as multiple times throughout the month. The deals are also stackable with manufacturer's coupons or other offers.
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