Content Marketing The Most Popular Digital Area Slated For A Budget Hike This Year - 0 views
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That all makes sense given separate results from the same survey indicating that 71% of company marketers plan to increase their digital marketing budgets this year.
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Content marketing edges SEO (65%) and email marketing for engagement/retention (also 65%) as the most popular digital channel tabbed for a budget increase.
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Other digital channels and disciplines to get a budget hike this year include social media investment (for engagement/retention – 62%), mobile marketing (for acquisition – 61%), and social media investment (for acquisition – 61%).