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Boeing has found itself playing defense to a storyline that suggests the company was more interested in profits than people in the rush to produce an aircraft that accounts for about a third of its revenue.

According to crisis communications scholar Timothy Coombs, corporate openness is defined by a company’s availability to the media, willingness to disclose information and honesty. Boeing failed in all three regards. And the few statements it has issued are chock-full of platitudes – such as “safety is a core value” – and lack meaningful information

. The best way to demonstrate its commitment to safety is not with platitudes but concrete actions that reveal openness and accountability. Research has shown that transparency and honesty are key to effective communication in a crisis.

On Stories, Zuckerberg says Facebook is doing even better. Over 1 billion people use its Stories features across Facebook, Messenger, Instagram, and WhatsApp each day, compared to 186 million daily users on Stories inventor Snapchat as a whole. Stories are where the majority of Facebook sharing growth is happening, and Facebook Stories are gaining momentum after a slow and buggy start.

People whose content you like (possibly including stories and live videos) People you direct message People you search for People you know in real life

he agency has pushed companies nationwide, including giants like General Motors, Target and Costco, to rewrite their social media rules.

Nordstrom began rolling out the test more broadly to capitalize on the site’s appeal to customers as the “world’s largest ‘wish list,’” in the words of one executive.2 2.See Rachel Brown, “Nordstrom touts merchandise with Pinterest,” Women’s Wear Daily, July 2, 2013, wwd.com. The retailer continues to look for more ways to match other customer interactions on Pinterest with its products.

listening for weak signals isn’t enough—companies must channel what’s been learned to the appropriate part of the organization so the findings can influence product development and other operational activities.

just 21% said their companies have an incident management plan in place for fraud or privacy breaches, only 33% have a general social media policy (that’s up from 23% two years ago), and only 59% have performed a social media risk assessment. 44% of execs surveyed said their company doesn’t have a policy for securing mobile devices. On the positive side, 72% of executives said their companies hadn’t experienced social media fraud… yet.

66% said they see their organizations using social media more over the next year, and 68% said social media will be critical for corporate efforts in the future. The top applications are brand awareness (38%), recruiting (27%), and customer identification (14%). Just 1% said they thought social media was a waste of time.

 we tend to absorb only the first three words and the last three words of a headline. If you want to maximize the chance that your entire headline gets read, keep your headline to six words.

MailChimp published the following headline on its blog: Subject Line Length Means Absolutely Nothing. This was quite the authoritative statement, but MailChimp had the data to back it up. Their research found no significant advantage to short or long subject lines in emails. Clicks and opens were largely the same.

Organizers of TED have found that 18 minutes is the ideal length of a presentation, and so all presenters—including Bill Gates and Bono—are required to come in under this mark.

By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. … It has a clarifying effect. It brings discipline.

The ideal length of a domain name is 8 characters

While Facebook indicated other post types “may” increase in engagement and distribution, our research is evidence that this is clearly the case as our data pool showed a 30% increase in reach per post for link posts.

status update posts saw a 65% decrease in engagement. Not only do status updates have little to no real impact on your business, but now they have less reach, too.

1. Decrease output of status updates Replace these post types with a link, photo or video post.

That research unveiled that video posts collected the largest amount of average viral impressions as a share of average total impressions with a 36% boost. Paid media also affected engagement quite meaningfully. While its impact varied across post types, Photo and Offer post types increased most in engagement when paid media was applied, making them ideal units.

Photos also had a high CTR average compared to other post types when paid media was applied, further reinforcing the Photo post type as a good choice for paid, rich media campaigns.

Right now, the new implementation will only be offered for those searching in the US, in English, using either their browser in iOS or Android or the Google Search App. Twitter promises support for desktop and other languages in the coming months.

Research also indicates that men with stay-at-home wives tend to hold negative views of working women.

Among these, women have a tendency to focus on building effective relationships as leaders. Meanwhile, men tend put their energy into demonstrating results of their work, according to a study that came out last year.

We have so many women who are great at running accounts so management is reluctant to move them out of those roles,”

Research tends to support theories that women don’t call as much attention to their own achievements. In fact, not only are women more likely to abandon these efforts because of negative feelings about self-promotion, they are more likely to encounter backlash for advocating for themselves.

As part of the Lean In organization, Sandberg has also raised the issue of women taking on “office housework” like taking notes and planning meetings — tasks that don’t usually pay off neither financially nor with the corner office.  

“Everyone talks about mentorship — but what does that really mean? You have to be in the room, making decisions,” she says. “But that inner circle starts to narrow around that second or third tier. That’s where there must be gender equity. Something is wrong if there are all-male meetings at that level.”

might want to think twice, or even thrice, before making the leap. The new tool is intended to help brands, local business, organizations or public figures create a new Fa

Facebook told me that this is a tool meant for businesses, not individuals. The company doesn’t encourage users to convert their profiles to Pages because content doesn’t move over, only connections.

Here is what converting a page actually means, in terms of user content:Only your profile photo transfers, no other profile photos or intricate profile information carries over.Any uploaded photos, wall posts, comments and likes disappear.Facebook messages disappear.Any applications linked to a Facebook account lose that connection.The username you have on your profile may or may not transfer over. In my case, it didn’t, and now http://www.facebook.com/christina.warren serves up a big fat, not found page, rather than my profile. The kicker? The name has been “used” so I can’t claim it again.The resulting account is known as a Business Account and can only be used to create and manage pages, not to engage in personal contact. This means that even if you do create a brand new Facebook profile (more on that later), you have to consistently switch between the two accounts for different tasks.

“Individual users are not going to wake up one day and find their timeline completely ranked by an algorithm.”

Noto suggested direct messaging might become more social.