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Carri Bugbee

Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program ... - 0 views

techcrunch.com/...lowing-success-of-beta-program

Pinterest pins social+media advertising

shared by Carri Bugbee on 12 Mar 15 - No Cached
  • Pinterest’s roadmap to monetization is becoming more clear. The company announced today that its Promoted Pins program, which it made available in beta to certain brands eight months ago, has performed “just as good and sometimes better than organic Pins,” and it will make the program available to all advertisers on January 1.
Carri Bugbee

Target tests Pinterest-driven site to pin down mcommerce sales - Web site development -... - 0 views

www.mobilecommercedaily.com/e-success-on-curated-microsite

target Pinterest

shared by Carri Bugbee on 16 Dec 13 - No Cached
  • Target is leveraging Pinterest with a new microsite that merchandises products with the combination of top-pinned items and best reviews on Target.com.
  • The products are set up vertically to mimic the same experience of a mobile news feed on a social media site. Clicking on a product shows consumers the number of reviews the product has received on Target.com and its average rating out of five stars.
Carri Bugbee

Online Pinboards - Is This the New Way to Facebook? - Search Engine Watch (#SEW) - 1 views

searchenginewatch.com/...s-This-the-New-Way-to-Facebook

social+media pinterest pinning growth

shared by Carri Bugbee on 26 Jan 12 - No Cached
  • Carri Bugbee on 26 Jan 12
     
    Pinterest has emerged as the main player in the online pinboard space, skyrocketing to nearly 5 million U.S. unique visitors in November 2011
Carri Bugbee

The strength of 'weak signals' | McKinsey & Company - 0 views

www.mckinsey.com/...The_strength_of_weak_signals

weak signals

shared by Carri Bugbee on 12 Feb 14 - No Cached
  • Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.
  • potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts
  • Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.
  • ...2 more annotations...
  • Nordstrom began rolling out the test more broadly to capitalize on the site’s appeal to customers as the “world’s largest ‘wish list,’” in the words of one executive.2 2.See Rachel Brown, “Nordstrom touts merchandise with Pinterest,” Women’s Wear Daily, July 2, 2013, wwd.com. The retailer continues to look for more ways to match other customer interactions on Pinterest with its products.
  • listening for weak signals isn’t enough—companies must channel what’s been learned to the appropriate part of the organization so the findings can influence product development and other operational activities.
  • Carri Bugbee on 12 Feb 14
     
    dispersed networks of people who have a deep understanding of the business and act as listening posts.
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