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Carri Bugbee

Snapchat makes a bid for your parents, misses the point of Snapchat - The Verge - 0 views

www.theverge.com/...d-audience-parents-shitposting

snapchat snap advertising social media

shared by Carri Bugbee on 04 Apr 18 - No Cached
  • Snapchat as “a camera, where how you feel matters more than how you look,” while painting it as an easy way to take photos of messy babies and put dog ears on grandma.
  • As celebrities abandon ship and convince their followers to do so as well, Snap’s demonstrated interest in a broader, older audience feels more like a survival tactic than a useful promotion of a platform that launched six years ago.
  • It took the company a full five years to release any instructions whatsoever on Snapchat’s convoluted and often maligned user interface; and even then, it was buried deep in its IPO filing last year
Carri Bugbee

Big Mistake: Making Fun Of Hashtags Instead Of Using Them - 0 views

www.forbes.com/...hashtags-instead-of-using-them

hashtags facebook social+media hashtag marketing Twitter

shared by Carri Bugbee on 21 May 14 - No Cached
  • when individuals used a hashtag within their tweet, engagement can increase as much as 100%; brands could get an increase of 50%. The reason for this is because a hashtag immediately expands the reach of your tweet beyond just those who follow you, to reach anyone interested in that hashtag phrase or keyword.
  • Yes, Google+ was supporting hashtags before Facebook, but now those hashtags are appearing on the right-hand side of Google’s search results page. Yes, that same area on the search page you would normally have to pay for to get placement.
  • Google is playing nice with the other networks too—well, at least Twitter and Facebook. Those sites get a link that takes the visitor directly to the search pages on each respective site. Instagram, Vine, Tumblr and Pinterest will have to wait their turn
Carri Bugbee

Upright Position Communications | Slow PR: How Understanding the True Nature of PR Lead... - 0 views

uprightcomms.com/slowpr

PR public relations media relations startups

shared by Carri Bugbee on 04 Mar 15 - No Cached
  • #1 – Results are not immediate I call this the “seven week itch”. One thing that’s consistent with tech startups working with PR agencies or consultants for the first time is how antsy they tend to get before they start to see results
  • Here’s the mantra for Slow PR: Good results take time, require solid messaging groundwork and need a strong fostering of your media network. There are exceptions, but for the most part, solid, sustainable media results require a foundation that needs to be built.
  • If you have a new app and you want a review from a strong critic, make sure that the app is ready for that level of scrutiny.
  • ...6 more annotations...
  • If you only reach out to people when you need them, what’s the benefit for them? I’ve long believed that the journalist/PR relationship needs to be a two-way street.
  • I’ve often been in situations where a journalist needs something that I either don’t have or can’t provide. For the sake of the relationship, when that happens, I will go out of my way to help them out, even if it means me pointing them in the direction of the competition.
  • #8 – Your own news isn’t what always gets results
  • Finding and creating opportunities between the launches and the announcements. If you succeed there, you’re doing something right. A good example of this is when you’re able to interject your story into the current news cycle. This works particularly well when you’re positioned as an expert.
  • Let’s be honest – a lot of media coverage is ego-driven. There’s no shame in wanting exposure for reasons beyond brand awareness and the bottom line, just make sure you balance it with messaging that transcends ego.
  • Behind every effective PR strategy there are many, many questions, but the most important question asked is “Why are we doing this?”. If the answer doesn’t address a specific business need, then it is worth reconsiderin
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