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4. QuintlyQuintly is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, or all of them, their tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practices.

The language used is vital. Munoz did not mention the words ‘sorry’ or ‘apology’ in his internal memo, merely expressing his “regrets” that the situation arose.  “You need to think about the ramifications of getting that apology wrong, because often it’s much, much worse if you don’t get the follow-up right. Mistakes happen, but the nature of the company’s response says a lot about their ethics in general,

“All people want to hear is an authentic message and some action that ensures it won’t happen again. Reputations take years to build and seconds to lose. It’s not worth risking anything.”

the first golden rule of corporate apologising is speed: get your say in first to limit the damage and give the impression of owning up to it. Munoz’s letter came nearly 24 hours after the debacle. Then you need to empathise with the people affected – in this case not only the passenger in question, but those around him.  “He hasn’t considered the distress caused to his other passengers here. The problem is bigger than defending the actions of his staff, he needs to apologise to those clearly upset by having to witness the event and feel uncomfortable on his service,”

A great example of a company removing registration friction for a business audience is the online media division of The Business Journals. Since deploying Janrain Engage Social Login in June, they have reported a 12% increase in site registrations across 40 online properties.

Will social media play an important role for B2B marketers in the near future? We believe so and are seeing a growing interest from technology solution providers and other organizations that want to add a social element to their B2B website and marketing efforts. In Forrester’s report: Market Overview: 2011 Social Media Platforms For B2B Tech Marketing, they indicate: Today, there is increased demand for social media platforms from B2B tech marketers that are using social media tactics to engage with business technology buyers.

The video ads, which the company says are still being tested to a limited number of users, will start playing automatically as users scroll through their news feed, the central real estate in Facebook's desktop and mobile platforms. They will initially play without sound; users can stop the ad by scrolling past it in the news feed.

In a November survey of 735 Facebook users by global marketing consultancy Analytic Partners, 83% of users said they would find video ads "intrusive" and would likely "ignore" them.

Subway was among the companies that placed ads containing video that users had to start manually. Mr. Pace of Subway said roughly 88 million people saw the ad and "millions" of people clicked on it. "It worked pretty darn well," he added.

80 percent of companies believe they deliver superior customer service, only 8 percent of customers agree,

If a consumer contacts a business with a question or complaint, they typically expect a response within the hour. However, a Social Media Marketing University (SMMU) survey conducted in February shows that only 17 percent of businesses respond to customer complaints via social media within that hour time period and a surprising 21 percent of businesses never respond at all,

11 percent of brands have lost revenue, 15 percent have lost customers, and 26 percent have tarnished reputations, all because of negative comments on social media.

Create Rich Cards Rich cards are a form of structured data; they give users visually appealing information that is easy to understand and provides a flawless mobile search experience. They are Google’s way of taking advantage of the rise in mobile usages, which has surpassed desktop. They aren’t just easy on the eyes though. Analysts at Google state that Schema markups will become more important when it comes to search ranking as time goes on.

Create Skyscraper Content If you haven’t heard of or don’t use skyscraper content, then you’re missing out on a lot of SEO juice. The term was coined by  Brian Dean, who used it to boost his traffic by 110% in 14 days. Skyscraper content involves finding high performing content in your niche and creating something better, and then shamelessly promoting it.

Take Advantage of High-Performing Posts You know that internal linking is a good SEO practice. But, do you optimize your internal linking for maximum effect? At the beginning of this post, I told you that 73% of users don’t click past the first page. That means that your pages with less authority will be left out in the cold and will receive only the occasional stray or lucky click. You can remedy this pretty quickly. If you have pages with high authority showing up on the first page of the search results, take advantage of this and link to lower ranking posts from these high-performing posts. This strategy can lead to more clicks and higher rankings.

David: AMP has become a major component of Google’s push to become the presentation layer of the internet (h/t Cindy Krum, Mobile Moxie) and complements the moves they’ve made with featured snippets and Knowledge Panels.

I’ve always seen Knowledge Panels partly as a consumer-focused solution to the experience of the average SMB website and average enterprise store locator — both are overwhelmingly crappy.  

in accepting either AMP or Instant Articles, publishers relinquish their most critical asset, subscribers, to the duopoly.

post with more engagement is likely going to rank higher on your Instagram feed. The types of engagement that the Instagram algorithm considers can include likes, comments, video views, shares (via direct message), saves, story views, and live video views.

An Instagram spokesperson told Business Insider that ranking of Instagram posts will not be a popularity contest. Posts with less engagement but which are more relevant to you can still appear right at the top of your feed.

This implies that content from your “best friends” likely ranks higher on your feed.