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Soniya Patel

Paypal Integration - 0 views

www.anuvasoft.com/paypal-integration.html

PayPal integration solution

shared by Soniya Patel on 04 May 11 - No Cached
  • Soniya Patel on 04 May 11
     
    PayPal is the most popular and widely used payment network. Being the most preferred method of online payment, it has become a must-have for myriads of website owners. Anuva offers its expertise in PayPal Payment solutions and services to various enterprises.
Carri Bugbee

A Social Media Presence Isn't Enough - Brands Need Engagement [Report] | ClickZ - 0 views

www.clickz.com/...-brands-need-engagement-report

customer service #custserv social media

shared by Carri Bugbee on 31 Jul 14 - No Cached
  • 80 percent of companies believe they deliver superior customer service, only 8 percent of customers agree,
  • If a consumer contacts a business with a question or complaint, they typically expect a response within the hour. However, a Social Media Marketing University (SMMU) survey conducted in February shows that only 17 percent of businesses respond to customer complaints via social media within that hour time period and a surprising 21 percent of businesses never respond at all,
  • 11 percent of brands have lost revenue, 15 percent have lost customers, and 26 percent have tarnished reputations, all because of negative comments on social media.
Carri Bugbee

LinkedIn to relaunch Groups in the flagship app as it looks to reverse 'ghost town' ima... - 0 views

techcrunch.com/...linkedin-groups-relaunch

linkedin groups

shared by Carri Bugbee on 15 Aug 18 - No Cached
  • The company is relaunching Groups by rolling it into its main app by the end of the month after quietly pulling the standalone app earlier this year, and it will be streamlining the service by cutting out several features, including an ability for Group administrators to pre-moderate comments; and a way to email send Group posts as emails to the whole group, while also adding in new features like threaded replies and the ability to post video and other media.
  • Almost exactly a year ago, Facebook announced that it too was killing off its Groups app so that it could integrate the feature closer with the core app experience. In both the case of LinkedIn and Facebook, the idea is somewhat the same: while we have our wider networks of friends and Pages that we follow on both platforms, sometimes there is value in communities that are focused around more specific interests, and ultimately, that might turn out to be the lever that brings more people in and out of using the main service.
  • conversations taking place in Groups will now appear in-stream on the LinkedIn feed, rather than in a separate tab. When group members are replying to posts, there will now be threaded replies, which will let people respond directly to comments within the thread.
  • ...1 more annotation...
  • It also looks like LinkedIn will also be pushing a lot more Group activity into your notifications tab, while alongside this, it’s sunsetting the e-mail blast. That might not be such a bad thing: while it did help admins get information out (especially when Groups updates were essentially hidden from the average LinkedIn user), Pattnaik admitted that the email feature “can be abused” by those simply looking to promote themselves.
Carri Bugbee

How to Manage a Social Media Crisis Without Losing Your Mind - 0 views

coschedule.com/...social-media-crisis-management

social+media social media crisis communications crisis management

shared by Carri Bugbee on 10 Mar 19 - No Cached
  • snag your free template to put together a complete crisis communication strategy. Use this post as a guide to complete it.
  • Create a Social Media Crisis Scale Convince and Convert devised a great solution to this problem. They built a customer response flowchart that matches the severity of an issue, to the right course of action.
  • Crisis Level 1: Isolated customer complaints and questions. Crisis Level 2: Angry customers, broken links, posts directing to the wrong page, factual inaccuracies, major misspellings on social posts. Crisis Level 3: High volume of angry customers, service outages, lack of product availability. Crisis Level 4: Product recalls, defective services or products, widespread negative press coverage, layoffs. Crisis Level 5: Lawsuits, serious accidents resulting in injury, illegal employee conduct.
  • ...6 more annotations...
  • Terms You Should Monitor What should you track with these tools? Consider the following: Mentions of your brand name. Mentions of your CEO or important executives. Competitive brand mentions. Relevant industry terms. Key influencers.
  • Keep an eye on your brand mentions. Check in periodically and use email alerts to stay on top of discussions as they happen. Use your crisis scale to assess problems. Then, respond accordingly.
  • To determine how many negative messages constitutes a crisis, Hootsuite recommends setting crisis thresholds.
  • Using your crisis scale, establish who is responsible for managing the response at each level. It might look something like this:
  • Your employees likely all have their own social media accounts. When disaster strikes, they may not know what they can (and can’t) say about the issue publically. So, it’s important to make sure they don’t go rogue or leak information you don’t want to be released. This could make a bad situation worse. Get in front of this with a documented response plan.
  • Craft Emergency Response Messaging Templates When a mistake happens, you may not have time to issue a detailed response right away. However, you’ll need to say something to acknowledge you’re aware of the issue before things get out of hand.
Carri Bugbee

Automation and the use of multiple accounts - 0 views

blog.twitter.com/...-use-of-multiple-accounts.html

Twitter social media

shared by Carri Bugbee on 21 Mar 18 - No Cached
  • Carri Bugbee on 21 Mar 18
     
    Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet. This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication. As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions. Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
Carri Bugbee

The crazy truth: Google+ can thrive alongside Facebook | Internet & Media - CNET News - 0 views

news.cnet.com/...-can-thrive-alongside-facebook

Google+ G+ google Facebook

shared by Carri Bugbee on 01 Dec 12 - No Cached
  • But the fascination with Google+ as a would-be Facebook killer obscures the larger story about what Google+ offers.
  • Google+ is really two things. One is a destination for connecting with friends and subjects that interest them. When the press writes about Google+, it's usually in this context. But Google+ plays a second role, as a product that improves other products. Google tends to talk about this in abstract terms -- it's "a social spine;" it's a "fabric;" it "weaves" Google products together. Let's try to be a little more concrete about what Google+ is doing besides giving people a Facebook alternative.
  • Google+ is a single sign-on system. Until the social network launched in June 2011, users of various Google services used different identities for each.
  • ...1 more annotation...
  • Google+ is a data mine. The unified login means Google can start tracking users' interests and behavior around the Web.
Carri Bugbee

Report: Advertisers Wise to Tune into Social TV | Response Magazine - 1 views

www.responsemagazine.com/...isers-wise-tune-social-tv-5158

socialTV social TV television response DRTV

shared by Carri Bugbee on 27 Mar 13 - No Cached
  • “TV and video content providers such as cable companies have a great opportunity to target heavy users with social TV in order to reduce potential churn,” said Michael Gartenberg, research director at Gartner. “The time to take advantage of this opportunity is right now as social TV services have not yet been dominated by a single solution and the market is far from saturated.”
  • Connected TV will open up access to a much wider range of content via the Internet, opening the possibility of worldwide video sharing.
  • ideo influences consumers the most when considering a purchase – up more than 20 percent – banner and search advertising continue to decline. Less than 50 percent now find paid search influential when making a decision, down from about 60 percent during the past three years.
Carri Bugbee

Whose answers do shoppers want - brands' or consumers' - online and in stores? - Bazaar... - 0 views

blog.bazaarvoice.com/...consumers-online-and-in-stores

shoppers brands reviews social+media customer service

shared by Carri Bugbee on 16 Apr 13 - No Cached
  • Seeking questions ask for product-specific use cases, and look for facts rather than opinions. “Does this hotel offer free wifi?”
  • Our study found that most questions asked in automotive (81%), travel (79%), and consumer electronics (79%) were seeking questions.
  • Samsung reps answer shopper questions on retailer sites under the moniker “Mr. Samsung,” and find that questions reveal large gaps in product information: 91% of the content they provide in answers is not already on the site.
  • ...2 more annotations...
  • products with answers from official brand reps get 100% more questions than others – suggesting that, upon seeing that the brand is engaged, shoppers are more likely to ask questions (when they may’ve otherwise left the site to look elsewhere).
  • After a consumer answers a question or submits a review, never leave them at a dead end; once someone contributes, they’re more likely to contribute again. Take them to a thank you page that includes a few more related, unanswered questions.
Carri Bugbee

P&G's Pritchard Calls for Digital to Grow Up, Clean Up | Media - AdAge - 0 views

adage.com/...307742

digital advertising IAB analytics brands P&G

shared by Carri Bugbee on 16 Feb 17 - No Cached
  • said the company has vowed to no longer pay for any digital media, ad tech companies, agencies or other suppliers for services that don't comply with its new rules.
  • Problems in what he called the "media supply chain" may help explain why the U.S. has anemic economic growth despite $200 billion in annual ad spending, including $72 billion on digital, Mr. Pritchard said. The IAB is 21 years old now, he noted, and digital collectively gets more money than TV.
  • we are now poring over every agency contract for full transparency by the end of 2017 to include terms requiring funds to be used for media payment only, all rebates to be disclosed and returned, and all transactions subject to audit,"
  • ...1 more annotation...
  • P&G is fully endorsing the often controversial Media Rating Council viewability standards for digital media -- which defines display ad impressions as "viewable" if at least 50% of pixels are on-screen for at least one second and video as viewable if at least 50% of the player is on-screen for at least two seconds.
Carri Bugbee

The Marriage Is Off Between Ad Tech And Mar Tech | AdExchanger - 0 views

adexchanger.com/...marriage-off-ad-tech-mar-tech

martech marketing technology adtech programmatic ads advertising

shared by Carri Bugbee on 16 Feb 17 - No Cached
  • What do you see in the market supporting your idea that ad tech and mar tech won’t converge? MARTIN KIHN: The business models are different. Marketing tech works on a subscription model, which means it’s predictable. The media model [in ad tech] is high-risk and difficult to predict. And those budgets come from different places. Mar tech budgets are more capital expenses, with an annual planning cycle.
  • Anything around identity is hot right now: something that can map devices together, or people to records in the world, is a good asset. Oracle acquired Crosswise. Acxiom bought LiveRamp. The other areas would be around analytics, companies developing insight decisions and customers. Those are companies like Tinyclues, Optimove, Adgorithms and Lytics.
  • The value of an off-the-shelf audience, like someone in the market for a car, becomes less valuable over time on a generic level. And DSPs used to differentiate on their access to inventory. Now you can go to Iponweb and use BidSwitch, and any DSP can access inventory outside of the walled gardens. They have to differentiate on service and on analytics.
Carri Bugbee

The art of apologising: What the United Airlines CEO should have said - 0 views

www.telegraph.co.uk/...-airlines-ceo-should-have-said

PR public relations crisis communications crisis management

shared by Carri Bugbee on 11 Apr 17 - No Cached
  • The language used is vital. Munoz did not mention the words ‘sorry’ or ‘apology’ in his internal memo, merely expressing his “regrets” that the situation arose.  “You need to think about the ramifications of getting that apology wrong, because often it’s much, much worse if you don’t get the follow-up right. Mistakes happen, but the nature of the company’s response says a lot about their ethics in general,
  • “All people want to hear is an authentic message and some action that ensures it won’t happen again. Reputations take years to build and seconds to lose. It’s not worth risking anything.”
  • the first golden rule of corporate apologising is speed: get your say in first to limit the damage and give the impression of owning up to it. Munoz’s letter came nearly 24 hours after the debacle. Then you need to empathise with the people affected – in this case not only the passenger in question, but those around him.  “He hasn’t considered the distress caused to his other passengers here. The problem is bigger than defending the actions of his staff, he needs to apologise to those clearly upset by having to witness the event and feel uncomfortable on his service,”
Carri Bugbee

Majority of Technology Marketers Plan Budget Increases for 2012 | IDG Knowledge Hub - 0 views

idgknowledgehub.com/...plan-budget-increases-for-2012

technology marketers B2B BtoB business-to-business marketing lead generation content marketing social+media tools budget

shared by Carri Bugbee on 02 Jan 12 - No Cached
  • As might be expected in a difficult economy, lead generation topped all digital budget categories with almost 27% followed by display/banner at just under 20% and search at almost 19%.   As to what is driving digital media investments in 2012, audience composition, ROI and measurement capabilities, audience reach, and data targeting were selected by more than three-quarters of the respondents.By a wide margin, click through rate is the most important factor in campaign success with cost-per-engagement and interaction rate almost equal in importance.
  • Content marketing, which includes white papers, case studies, videos, custom websites, video and white papers, is among tech marketers’ top five spending priorities for 2012.  Led by collateral at 71%, followed by webcasts/virtual events at 61%, videos at 59%, research at 55%, and articles/features at 54%, marketers are investing in a wide variety of content marketing or custom programs.  Agencies are much mo
  • s for social media, YouTube and Facebook lead all platforms with LinkedIn, Google+ and Twitter not as popular. Among BtoB respondents, 53% found social extremely/very valuable for finding relevant technology content on the Web, which is double the 2010 figure.  Not surprisingly, 18- to 34-year-olds are most active with social media.  According to all users in the IDG survey, 60% rely most on tech sites, 46% peers or colleagues, and 43% independent tech journalists/bloggers.
  • ...3 more annotations...
  • Approximately two-thirds of the marketers indicate they will outsource one or more projects involving content creation, creative development, ad unit creation and online production/services.
  • Event spending will rise sharply as 70% of respondents plan on increases for 2012 with a significant shift to small/local roundtable programs and virtual events.
  • An amazing 95% of the respondents watch tech videos and three-quarters of them share or post video.  What respondents look for in video varies from one region to another with in-depth product reviews and how-to videos being of most interest.  Most people said they watch on their computers with the majority of viewings after business hours and on weekends.
Carri Bugbee

Facebook Is a Fundamentally Broken Product That Is Collapsing Under Its Own Weight | En... - 0 views

www.entrepreneur.com/...230479

facebook news feed

shared by Carri Bugbee on 30 Dec 13 - No Cached
  • the exponential growth of sharing may not, actually, be helping Facebook. And with the explosion of dedicated mobile sharing apps, the industry may be evolving in ways that Zuckerberg never foresaw.
  • Facebook is now trying to cram so much "sharing" through a single service that it is overwhelming many of its core users.
  • Facebook knows it has a problem. It planned a major redesign that gave users more control over the News Feed. But it was scrapped when the first batch of users showed low engagement with the new design. 
  • ...2 more annotations...
  • News Feed has turned into a black hole and collapsed under its own weight."
  • Facebook can come up with algorithms to surface the best material, but Evans says it's just "a hack." The deeper problem is that the "underlying product is broken."
Chris Evans

Engaging Social Media Posts - Social Signalling - 0 views

www.wikinut.com/...3knt222j

social+media socialmedia marketing social media Twitter

shared by Chris Evans on 21 Apr 14 - No Cached
  • Chris Evans on 21 Apr 14
     
    Most business owners and digital marketers want to increase likes, shares, comments, and other social engagements with their online content. When the engagement rises the chance of getting the product or service more coverage increases to.
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