4 Reasons B2B Marketers Should Love SlideShare | Eloqua Blog - 0 views
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2. Leads. This is a new feature in SlideShare Pro. If you insert a form into your content, SlideShare will capture the viewer’s profile and, through its LeadShare API, automatically import the contact into SalesForce.com. Seriously, what other social network focuses on actual lead capture and sharing?
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Alternatively, you could simply survey the early adopters and decide if they are leaders worth following: Edelman Digital, Ogilvy 360 Digital Influence, Razorfish, Dachis Group, JESS3, Dell Enterprise and, oh, The White House.
Likes, Genre, Action - Facebook Introduces Clicks to Action - Brian Solis - 0 views
Facebook Etiquette Rules - 0 views
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When it comes to social media I've had more than my fair share of mistakes.....and I'm not afraid to admit it! I decided to write this post on Facebook etiquette rules because this is the social profile I have screwed up the most. Like anything in life, you have to take your mistakes as feedbacks and change those feedbacks continuously if you want to improve in whatever you're doing and to reach higher goals.
Your Business Should Be Testing Twitter's 6 Retargeting Ad Features - 0 views
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ou can currently get FIVE types of retargeting on twitter without having to get on your knees to get on some private beta list (like we do) or go through one of the ad partners.
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There is also website remarketing, like on Facebook, which came out on Twitter in June 2014. Grab your pixels here.
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Compared to Facebook custom audience tools, Twitter’s match rate (the number of emails, phone numbers, etc you can match to a Twitter profile) will be lower. And that the traffic you get will be much smaller.
Pick & Zip App Allows for Easy Bulk Download of Facebook Photos - 0 views
Your Facebook Data File: Everything You Never Wanted Anyone to Know - Search Engine Wat... - 0 views
Dunkin' Donuts' winning mobile triple play: Geofencing, behavioral targeting and coupon... - 0 views
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Using YP’s capabilities, Dunkin’ Donuts was able to, through the use of geofencing, deliver ads to mobile users who were nearby a competitive coffee shop or c-store or a Dunkin’ Donuts.
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The campaign also identified mobile users who had visited a competitive coffee shop or c-store in the past 30 days.
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Once users clicked on the banner ad, they had the opportunity to take that coupon and walk into a Dunkin’ Donuts and redeem the coupon. Or, they could save the coupon to their phone to redeem at a later date.
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Why the News Feed is Becoming Less Important for Facebook Pages - 0 views
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as Page reach and engagement continues to dip for brands, Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution.
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Facebook Page is becoming more like a website for your business — a destination people will come to when they want information, or even make a purchase or booking, as well as a place to engage with great content.
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Facebook has made it easier for people to recommend your business by bringing Recommendations to your Page. As shared by Facebook: People will now be able to post a Recommendation for your business including text, photos and tags directly on your Page. And Recommendations will also help you reach people while they’re searching for or talking about your business.
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Instagram's Working on a New Way for Brands to Expand Influencer Campaigns | Social Med... - 0 views
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Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers, and then promote them as they would their other ad efforts.
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"Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad."
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The offering will essentially be an extension of Instagram's existing branded content tagging system - now, along with the 'Paid Partnership' tags (as shown below), brands will also be able to extend their promotions of the same.
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Colleges Need Influencers, but Do Influencers Need College? | WIRED - 0 views
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Colleges try to leverage the social media savvy of their students with “social media ambassador” programs that help them advertise to prospective new students, raise the schools’ profiles, and educate their current students about school programs. And for some influencers, like Giannulli, college can be a windfall, landing them brand deals to market dorm furnishings, Victoria’s Secret underwear, and tooth-straightening solutions to their fellow students. For others, college just gets in the way of their real passion.
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Becoming a social media star is the fourth most popular career aspiration for Gen Z
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watching on-campus vloggers is how many students get a sense of the university’s culture—sort of like a franker, digital version of a campus tour.
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Facebook Scans the Photos and Links You Send on Messenger - Bloomberg - 0 views
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Facebook Inc. scans the links and images that people send each other on Facebook Messenger, and reads chats when they’re flagged to moderators, making sure the content abides by the company’s rules. If it doesn’t, it gets blocked or taken down.
Act fast, recover quickly-3 lessons from Starbucks' PR fiasco - Agility PR Solutions - 0 views
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Don’t Just Apologize, Act They say actions speak louder than words, and the “they” in this scenario, are consumers on social media. When tracking conversations about the Starbucks apology and their announcement to close 8,000 stores in May, we found that there was much more social interest in Starbucks’ action than their carefully worded apology.
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71% of the conversation about the Starbucks apology was disgusted with it, as opposed to 38% of those discussing the actions were disgusted with that decision
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Both progressive and conservative affiliations use the hashtag #BoycottStarbucks the most. However, those with more progressive leanings are using the hashtag in response to the racial profiling incident itself, whereas conservatives are using the hashtag in response to Starbucks taking a stance against the employee for calling the police, stating that it was an overreaction to the incident. Conservatives are also rattled by the store closures in May.
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Anthony Noto executive profile: Twitter COO's push into video - Business Insider - 0 views
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Anthony Noto, COO of Twitter, and former Goldman Sachs banker, is leading the company
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He's betting the company on a risky strategy: to turn the social network, famous for celebrity feuds, trolls and Donald Trump, into a destination for live video — from sports to financial news to political debates.
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Noto, a Silicon Valley outsider known for his hard-charging style, has struggled to convince investors or Valley insiders that his plan can really fix the company.
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