Advertising - Social Media, Online Video Driving Ad Spend Growth : MarketingProfs Article - 0 views
Customer Behavior - Online Reviews Influence Shoppers Most, but Print Catalogs Trump So... - 1 views
Web Sites - Social Media Users Prefer Social Login Over Traditional : MarketingProfs Ar... - 0 views
Facebook Leads in Social Media Effectiveness for SMB's - 0 views
Social Media - Retail Offerings on Facebook Up 60% : MarketingProfs Article - 0 views
Social Media - Local Businesses Warming to Advertising on Facebook : MarketingProfs Art... - 0 views
Content - 2015 B2C Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs A... - 0 views
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45% of B2C marketers have a dedicated content marketing group in their organization. 69% are creating more content now than they did one year ago. The use of blogs dropped from 72% last year to 67% this year; the biggest increase in tactic usage has been for branded content tools (from 37% to 47%). B2C marketers are using, on average, 7 social media platforms this year, compared with 6 last year. 71% of B2C marketers use print or other offline promotion, making it the paid method they use most frequently to promote/distribute content; yet only 46% of them say it’s effective. The method they find most effective is search engine marketing (57%).
Web Sites - The Website Experience Consumers Value Most [Infographic] : MarketingProfs ... - 0 views
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Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.
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59% of respondents say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site. 37% say they will leave and buy a product from a competitor if a website is slow, and 26% say they might/are not sure.
Ready to use templates for quality Elearning courses! - 0 views
New trends, new styles and unique graphics for Elearning templates available for rapid authoring tools; Articulate Storyline, Abode Captivate and Lectora: - Charts and Graphs - Engaging Slides - Gr...
What Brands Post on Social vs. What Consumers Want | Marketing Study - 0 views
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Consumers say the types of social content they value most from brands are posts about discounts/sales (72% say so) and posts that showcase new products/services (60%). In contrast, marketers say the types of social content they share most are posts that teach something (61% say so) and posts that tell a story (58%).
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There is a significant disconnect between what marketers post to social media and what consumers want brands to post, according to recent research from Sprout Social. The report was based on data from a survey conducted in April and May 2018 among 1,253 consumers and 2,060 social media marketers.
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