What do you see in the market supporting your idea that ad tech and mar tech won’t converge?
MARTIN KIHN: The business models are different. Marketing tech works on a subscription model, which means it’s predictable. The media model [in ad tech] is high-risk and difficult to predict. And those budgets come from different places. Mar tech budgets are more capital expenses, with an annual planning cycle.
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INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now - Busine... - 1 views
February 2013 Top 90 Marketers to Follow on Twitter - 0 views
Everything We Know About Twitter's Ads API - Business Insider - 0 views
Inc.com: 8 Social Media Numbers that will Rock Your Business - 0 views
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Wow! Some numbers not seen before...who would've guessed?
The Marriage Is Off Between Ad Tech And Mar Tech | AdExchanger - 0 views
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Anything around identity is hot right now: something that can map devices together, or people to records in the world, is a good asset. Oracle acquired Crosswise. Acxiom bought LiveRamp. The other areas would be around analytics, companies developing insight decisions and customers. Those are companies like Tinyclues, Optimove, Adgorithms and Lytics.
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The value of an off-the-shelf audience, like someone in the market for a car, becomes less valuable over time on a generic level. And DSPs used to differentiate on their access to inventory. Now you can go to Iponweb and use BidSwitch, and any DSP can access inventory outside of the walled gardens. They have to differentiate on service and on analytics.
Facebook Wants To Teach You How To Spot Fake News On Facebook - BuzzFeed News - 0 views
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people in 14 countries will begin seeing a link to a “Tips for spotting false news” guide at the top of their News Feed. Clicking it brings users to a section offering 10 tips as well access to related resources in the Facebook Help Center. Facebook is also collaborating with news and media literacy organizations in several of countries to produce additional resources.
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“Improving news literacy is a global priority, and we need to do our part to help people understand how to make decisions about which sources to trust,” Adam Mosseri, Facebook’s VP of News Feed, wrote in a blog post about the initiative. “False news runs counter to our mission to connect people with the stories they find meaningful. We will continue working on this, and we know we have more work to do.”
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It’s working with third-party fact checking organizations to flag false content in the News Feed, the company recently announced the Facebook Journalism Project to work with news organizations on products and business models, and it’s one of the funders of the new News Integrity Initiative, a $14 million project “focused on helping people make informed judgments about the news they read and share online.”
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Starting tomorrow, people in 14 countries will begin seeing a link to a "Tips for spotting false news" guide at the top of their News Feed.
Snapchat adds goal-based bidding for app install ads to rival Facebook - Business Insider - 0 views
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Advertisers on Snapchat will now have access to goal-based bidding for app install ads, an industry term that means an advertiser can target Snapchat users who are likely to install its app. Snapchat is targeting its app install ads, which ask users to swipe up on full-screen video ads, using machine-learning technology it developed in-house.
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Aside from app install ads, Snapchat is also beefing up its ad targeting. For the first time, advertisers can target Snapchat users who have previously interacted with other ads they've previously ran in the app.
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if an advertiser buys one of Snapchat's more expensive selfie filters (which the company calls Lenses) for a national campaign, now the buyer can later target those same users again with one of Snapchat's full-screen video ads.
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goal-based bidding for app install ads
Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years - Forbes - 0 views
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Web 1.0 companies never really seemed to be able to grasp the importance of building a social community and tapping into the backgrounds of those users.
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Why has Amazon done so little in social? And Google?
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Even as they pour billions at the problem, their primary business model which made them successful in the first place seems to override their expansion into some new way of thinking.
4 Reasons B2B Marketers Should Love SlideShare | Eloqua Blog - 0 views
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2. Leads. This is a new feature in SlideShare Pro. If you insert a form into your content, SlideShare will capture the viewer’s profile and, through its LeadShare API, automatically import the contact into SalesForce.com. Seriously, what other social network focuses on actual lead capture and sharing?
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Alternatively, you could simply survey the early adopters and decide if they are leaders worth following: Edelman Digital, Ogilvy 360 Digital Influence, Razorfish, Dachis Group, JESS3, Dell Enterprise and, oh, The White House.
Twitter Sets Feb. 1 As Date For Enhanced Profile Pages - 0 views
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