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But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies - a decline of 20% since a similar analysis in 2008.

Talked to Marissa Mayer this morning and tried to dig into how she really feels about selling Yahoo. Would she view it as a personal failure? "What's good for Yahoo is good for me." How is she handling low morale? "There's always going to be morale issues in a complicated situation like this, but people are resilient." Investors aren't happy she's not selling now, but a contrarian might admire her courage for not giving up, or giving in, to Wall Street

Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.

A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009.

A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009.

* Google continues its prime directive. At the high level, this is a strong move for Google, they continue to aggregate other people's social content, and become the intermediatry. This helps them to suck in Twitter, Flickr, and any-other-data type as the APIs open up, giving them more to 'organize'. This is Google acting on it's mission to the world. * Privacy woes will scare consumers -yet adoption will continues upward. For consumers, the risk of privacy will continue to be at top of mind. Although the features allow for sharing only with friends or in public. expect more consumer groups to express concern. Overtime, this will become moot as the next generation of consumers continues to share in public. * Buzz could have faster adoption rate than Twitter. For consumers, this could potentially have more adoption than Twitter as Gmail has a large footprint Google told me it's tens of millions (active monthly unique). Of course, most Gmail users likely aren't Twitter users, but there could be a large platform to draw from. * Physical businesses lose more control over search strategy. For small busineses and retailers, this will impact their search engine results pages, as a single top 'buzzer' could cause their content to be very relevant, if that person was relevant, then their influential content could show at top of SERP pages. Expect Google to continue to offer advertising options now around buzz content -fueling their revenues. * A direct blow to Facebook, they must accelerate go to market. To Facebook, this is a direct threat, these features emulate Friendfeed and the recently designed Facebook newsfeed. Expect Google to incorporporate Facebook connect, commoditizing Facebook data as it gets sucked into Google and displayed on Google SERP. * Great for Twitter now -yet painful in the long term. This is good for Twitter in the short term, as it'll amplify tweets, and suck them into a new system and give additional

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies - a decline of 20% since a similar analysis in 2008.

Good news is that competition drives innovation