SociaLens

As social media manager for the University of Wisconsin-Madison (@UWMadison), I frequently try out new platforms to see if our students are using them and if they might become useful tools for my campus. For the past 18 months, I've channeled my inner mayor on Foursquare, a location-based social network.

Strongly identifying with an organization or workplace can change people's lives in profound ways, according to a new study in the Journal of Consumer Research.

When consumers think about the groups they belong to, they recall ads better, according to a new study in the Journal of Consumer Research.

Freedom and personal autonomy are more important to people's well-being than money, according to a meta-analysis of data from 63 countries published by the American Psychological Association.

Alexis de Tocqueville observed nearly 200 years ago that American civic associations served as "schools of democracy" where members learned the skills of citizenship. A recent study by Indiana University faculty member Matthew Baggetta and several colleagues suggests that such organizations are more effective if they embrace that Tocquevillian role. The study found that associations that invest in recruiting, training and engaging volunteer leaders do a much better job than others of representing the interests and beliefs of their members -- even if they lack extensive resources for advocacy -- said Baggetta, assistant professor in the School of Public and Environmental Affairs at IU Bloomington.

The AT&T Tech Channel is featuring a 1950′s Western Electric film on how to dial a telephone without out the assistance of an operator.

Businesses that hoard information in their head office and keep staff in the dark on important metrics risk falling behind their competitors, according to MIT business guru Jeanne Ross. For organisations to fully benefit from this information, they need to share it with their staff, customers and business partners, she said. Once these groups get hold of such information, they can use it to take decisions that will boost the business. Customer service reps with a raft of data are more likely to be able to answer customer queries without having to refer the customer on, for example, and in the process save the company both time and money. But instead of spreading this information around, businesses have a tendency to keep it in head office and share it between a small pool of managers, who use it to run the business from the centre.

According to a new report from Forrester, 62% of information workers in North America and Europe work remotely. The report says that many clients are approaching the firm for insight on creating best practices for remote, mobile workplaces assuming these changes are part of the remote future when in reality the change is already well underway. Previously, we looked at some of Forrester's research indicating that as much as 18% of the workforce used their personal smartphones for work, whether they were allowed to or not. That research showed only 29% of workers polled did work outside the office.

We've recently conducted surveys of the White House's Facebook fans and Twitter followers asking for their feedback on our online programs. Between the two surveys, we received thousands of responses and thought we'd share some of the results.

Next time you feel like broadcasting some gloomy tale of woe on Facebook, you might want to think twice. Your friends could catch your feelings. Psychologists have long known that emotions, just like germs, are contagious. People exposed to a person experiencing strong emotions may experience similar feelings, catching them through facial expressions, tones of voice or some other means. But now there is a new means of transmission -- social media. Facebook data scientist Adam D.I. Kramer analyzed postings by about 1 million English speakers and their roughly 150 million friends in multiple countries on the social network to show that the words people use in their status updates drive the emotions of their online friends, even days later. Kramer found people who used emotionally loaded words like "happy," "hug," "sick," and "vile" in their status updates sparked similar emotions in later Facebook postings by their friends.

I spoke with the exhibition's curator, Jim Boulton, and Abbie Grotke, the Web Archiving Team Lead from the Library of Congress. We discussed how web design trends have evolved over the years, along with the difficulties of archiving increasingly interactive and social content on modern websites. Indeed, we touched on the possible extinction of websites within the next few years!

Chance favors the connected mind. That is what author Steven B. Johnson says to those looking for the next big idea. Johnson is the author of "Where Ideas Come From" a book that looks at the macro trends on how innovation evolves. Ideas are rarely created through a "eureka" moment. It may seem like Doc Brown fell off his toilet and invented the flux capacitor, but really the idea for time travel and how to do it were converging in his brain for quite some time before the blow to head. Instead of an "aha!" moment, Johnson believes that ideas are born of a "slow hunch" that are made possible through periods of technological innovation and evolution. If you are creating a startup, where do you get your ideas from?

The world is a dazzling array of people, objects, sounds, smells and events: far too much for us to fully experience at any moment. So our attention may automatically be snagged by something startling, such as a slamming door, or we may deliberately focus on something that is important to us right then, such as locating our child among the happily screaming hordes on the school playground. We also know that people are hard-wired to seek out and pay attention to things that are rewarding, such as food when we are hungry, or water when we are thirsty

The five myths are: The right tools will make us collaborativeCollaboration is inherently a good thingCollaborating takes extra timePeople naturally will/will not collaboratePeople instinctively know how to collaborate

After years of leaving photos and videos to third-party services like Twitpic and Yfrog, Twitter has finally launched its own version. "A native photosharing experience will be rolled out to 100% of users over the next couple of weeks," Twitter CEO Dick Costolo told the D9 Conference. The service means that photos and videos will be directly connected to tweets. They will be viewable on Twitter.com without having to leave the site. Twitter will also "surface the most popular videos and tweets" in a new section of the homepage, Costolo said.

Previous studies have shown that customer satisfaction plays a key role in the health and future success of any company. When customers are satisfied, they keep coming back to the same store and invite their friends to do the same. Now, a new study from the University of Missouri has found that CEOs who pay attention to employees' job satisfaction are able to boost both customer satisfaction and "repurchase intentions," or the number of customers that intend to purchase products from the store.

US astronaut Mark Kelly, who is commanding the shuttle Endeavour's final space flight, said Tuesday he is concerned about a drain of NASA talent once the US shuttle program ends later this year.

Research being carried out at Carlos III University of Madrid analyzes the key factors in climate change and the risks to public policies that it implies. This study approaches the issue from the perspective of Sociology, Economics and Law.

Stories last. Stories exist in all cultures. By definition, they entertain, educate, preserve, and even help carry on values within communities like Fogo Island. Branding appeals to our emotions and our reason. Stories speak to our deepest questions about our own existence. Stories stick because they hold real value. By definition, they entertain, but they also educate, and even instill moral values. In fact, the best stories guide our actions. They become the source code for who we are and who we want to be. For corporations to survive, they need deeply compelling stories at their heart.

The Army has a well-established history of using television commercials to reach possible recruits. The Times quotes the simply impossibly named Lt. Gen. Benjamin C. Freakley on the motivation for the new direction in recruiting. "We're working hard to increase our social media. We fully recognize that young people TiVo over commercials or are multitasking on their smartphones when the commercials come on...We have to reach out in forms like we're discussing to get them to want to know more, to join us in social media and extend the dialog." The branding message remains consistent, if not terribly clear to me: "Army Strong." It plays out across a number of properties, including a website, Army Strong Stories, and a Go Army Facebook page (complete with exclusive X-Men movie footage).