SociaLens

Organizations that are willing to overturn their communication norms can, with today's digital tools, access these benefits. Those that don't embrace Enterprise 2.0, meanwhile, will stay closer to their historical levels of knowing what they know. Which type would you prefer to work for? To invest in?

Imagine what your [organization] could accomplish if every employee was an entrepreneur. Not only would there be a steady flow of new ideas, but every person would treat the business as if it were her own.

The arrival of Generation C will have an impact comparable to that of the Industrial Revolution, but it will take place much more quickly. For managers, it is no longer sufficient to plan for the next few quarters, or even the next few years. Companies that aren't willing to determine their strategies for the longer term - 10 to 15 years out - are putting their business models and value chains at risk. Executives must begin now to develop an agenda that includes an analysis of the capabilities and workforces they will need in the next decade and beyond. A critical step will be to make sure that the organization as a whole understands the coming changes, and that there are already people within the organization who are living these changes now, who don't perceive them as a threat, and who can help integrate them into the organization's business plan.

Great quote: "Creativity comes from being willing and able to look past the first idea or concept that comes into our heads."

It seems that the Enterprise 2.0 and eLearning community has recently discovered the idea of Value Networks. This concept has been around in the work of Verna Alee, Clayton Christensen, and many others for at least ten years. Christian Briggs, co-founder of SociaLens wrote a chapter about it in 2009, entitled "Web 2.0 Business Models as Decentralized Value Creation Systems" in the following book: http://www.springer.com/computer/swe/book/978-0-387-85894-4

What all this means is that "public or private" is more complicated than it seems. Twitter and its ilk aren't going away, and the answer to responsible use isn't to shut teens out of public life. Many teens are indeed more visible today than ever before, but, through experience, they're also developing skills to manage privacy in public.

Parents fearing the public nature of Twitter must understand teenagers have become adept at managing their privacy online

Chicago mayoral candidate Rahm Emanuel is offering a reward if the person behind a fake Twitter account poking fun at him comes forward. Emanuel says he'll donate $2,500 to the charity of choice for the author of @mayoremanuel, a hilarious send up of the former White House chief of staff's campaign travails that comes complete with all the expletives in his arsenal.

Journalist and NYU fellow Nir Rosen probably didn't know he was putting his career in jeopardy when he hit send on Twitter yesterday. After all, it was just one of 600-odd tweets he'd sent since joining the social networking site.   Lara Logan had to outdo Anderson. Where was her buddy McCrystal.   It was probably something the war correspondent would say over a dinner party with buddies. Everyone likes a good joke at the expense of Anderson Cooper, right? The problem is the Twitter dinner party includes the whole world.

Strapped for time and cash, small local businesses are increasingly turning to free and low-cost social media tools for their marketing efforts. Not surprisingly, the world's biggest social networking site tops of the list of preferred tools. Seventy percent of local businesses use Facebook for marketing, according to a new report from Merchant Circle, a network of U.S. local business owners. This represents a 20% increase over the previous year. The report notes that for the first time, Facebook is being used more than Google by local businesses for online marketing.

YouGov BrandIndex shared some findings with us regarding brand perception around Groupon in light of the company's (what some might refer to as) blunders.  A spokesperson for the firm tells WebProNews, "With two strikes under its belt within 10 days of each other (Super Bowl ad, flower debacle), how's Groupon consumer perception faring? People love the bargains of Groupon, but they are becoming increasingly dissatisfied with what's been going on." "YouGov BrandIndex looked at three scores to get a much fuller picture -- buzz (what are you hearing), satisfaction (are you a satisfied customer) and value (does this give you good value)," he says.

ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: "What is the value of a social action in online commerce?"  What they came up with is that a Facebook Share was worth $14, a Facebook "like" was worth $8, a tweet was worth $5, and a Twitter follow was worth $2.

The typical ambassador ecosystem for a mid to large scale business likely consists of hundreds of employees, customers and partners which can potentially be harnessed for the benefit of the organization. Participation in thought leadership in places Google indexes such as Quora and even Slideshare can influence what shows up on sarch results. Marketing partners should be re-calibrated from focusing primarily on paid media efforts to being active in the overlaps between paid, earned and social media while tapping your companies most active advocates. Your organization has a workforce of employees active on social networks, yet most organizations remain content to have their employees "locked down" vs.being empowered for the benefit of the business.

A "rogue tweet" referencing drinking and #gettngslizzerd was accidentally posted to the @RedCross account. They responded in a great way: owning up to the mistake, deleting the original tweet in the process, and thanking those who helped turn it into an awareness opportunity.

While i understand the logic behind the institution of organizational policies, it is easy for a policies themselves to be more detrimental than the things they are trying to prevent. In many cases, a policy may even have the exact opposite effect from what was intended. Something (many things, actually) tell me that this is one of those cases.

A new analysis by HP finds that old media has a decidedly greater impact on what becomes a trending topic on Twitter, a ranking which identifies what is "immediately popular." Rather than being driven by personality or frequency, the study found that "(t)he main determinant of whether an item trends - much more than who tweets about it or how often - was the specific subject of the tweet."

In a sure sign that social media is becoming an entrenched pillar of the marketing mix, social media marketing freelance jobs have grown by 67% in the last year. This according to a quarterly report from DoNanza, an Isreali-based search engine which researches work-from-home projects. The search engine aggregates information from freelance sites such as elance, odesk and others on related online projects.

Nowadays, goes the theory, innovation is supposed to be constantly improving everything the company is about. Is the theory right, or do the experiences of companies reveal something different?

In the 3 days after the Super Bowl was broadcast, the top 10 ads have earned a total of over $1 million in impressions via online video, according to a new report from Kantar Video. Volkswagen's "The Force" ad was the most popular, earning the brand $538,000 due to its successful viral strategy by launch a week before the Super Bowl and attracting heavy media coverage.

The researchers argue that as design and communication costs decline, single user and open collaborative innovation models will be viable for a steadily wider range of design. These two models will present an increasing challenge to the traditional paradigm of producer-based design-but, when open, they are good for social welfare and should be encouraged by policymakers.