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Kevin Makice

Tweeting teens can handle public life - 0 views

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    What all this means is that "public or private" is more complicated than it seems. Twitter and its ilk aren't going away, and the answer to responsible use isn't to shut teens out of public life. Many teens are indeed more visible today than ever before, but, through experience, they're also developing skills to manage privacy in public.
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    Parents fearing the public nature of Twitter must understand teenagers have become adept at managing their privacy online
Kevin Makice

Complexity theory for managers - 0 views

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    The best managers know how to frame work as a problem that is a lot of work to complete and a small amount of work to check. Mediocre managers spend too much time checking and revising their employees' work, and begin to approach the cost of just doing it themselves. (The worst managers hire incompetent people.) Wolfram Alpha made me this cute Venn diagram of the sweet spot: Competent (C) and not Micromanaged (M). Teams led by good managers reside in the shaded area of the diagram.
Kevin Makice

Honesty and humility lead to higher job performance - 0 views

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    The more honesty and humility an employee may have, the higher their job performance, as rated by the employees' supervisor. That's the new finding from a Baylor University study that found the honesty-humility personality trait was a unique predictor of job performance.
Kevin Makice

When bosses are exercise friendly, workers get active - 0 views

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    A new study reports that employees at exercise-friendly workplaces get more total moderate-to-vigorous physical activity than do others - a sign that bosses might be able to influence the fitness of their workers.
christian briggs

Disengaged at the Top: Leaders are Unrecognized Victims of the Recession - 0 views

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    The problem we see today is that many leaders cannot themselves count on a long-term strategy; they know direction will change, and they find it "de-energizing' that they can't help their employees provide one concrete, accurate answer to direction. What we have seen is that dialogue about direction on a more frequent basis, being honest and open about the unknown, is the best strategy. Leaders need to learn how to do this because frequent, ongoing dialogue about direction and redirection are not part of the traditional leadership training manual that taught 5-year strategy planning.
Kevin Makice

4 Innovative Ways to Use Web Video for Small Business - 0 views

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    When a large brand like Pepsi or Old Spice decides to use video, there are a lot of factors they have to consider: What message is their video expressing? How will it affect their customers? When should they release it for maximum impact? Small businesses have to contend with all those same issues, but with smaller staffs and less money. Despite the challenges, there is value in video for small businesses, even if you're a video greenhorn. We found four businesses that have had real world success thanks to video
Kevin Makice

Facebook walls boost self-esteem - 0 views

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    Feedback from friends posted publicly on people's profiles also tend to be overwhelmingly positive, which can further boost self-esteem, said Hancock, who co-authored a paper published Feb. 24 in the journal Cyberpsychology, Behavior and Social Networking."Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with our ideal, Facebook can show a positive version of ourselves," Hancock said. "We're not saying that it's a deceptive version of self, but it's a positive one."It may be one of the reasons why Facebook has 500 million users, who spend more than 700 billion minutes per month communicating with their friends via photos, links and status updates."For many people, there's an automatic assumption that the Internet is bad. This is one of the first studies to show that there's a psychological benefit of Facebook," Hancock said.
Kevin Makice

Motivation in their work reduces stress among IT consultants - 0 views

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    Information Technology (IT) consultants experience less stress when they carry out assignments in a working environment that motivates them. It also helps IT consultants experience less stress if they are able to manage their own work and if the demands placed on them in their work are reasonable. This is revealed in a psychology thesis from Gothenburg University, Sweden.
christian briggs

Social Search Will Force Your Business To Recalibrate - 0 views

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    The typical ambassador ecosystem for a mid to large scale business likely consists of hundreds of employees, customers and partners which can potentially be harnessed for the benefit of the organization. Participation in thought leadership in places Google indexes such as Quora and even Slideshare can influence what shows up on sarch results. Marketing partners should be re-calibrated from focusing primarily on paid media efforts to being active in the overlaps between paid, earned and social media while tapping your companies most active advocates. Your organization has a workforce of employees active on social networks, yet most organizations remain content to have their employees "locked down" vs.being empowered for the benefit of the business.
christian briggs

Traditional Media Dominates The Twitter News Agenda: Study | Epicenter | Wired.com - 0 views

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    A new analysis by HP finds that old media has a decidedly greater impact on what becomes a trending topic on Twitter, a ranking which identifies what is "immediately popular." Rather than being driven by personality or frequency, the study found that "(t)he main determinant of whether an item trends - much more than who tweets about it or how often - was the specific subject of the tweet."
Kevin Makice

American Red Cross and their Twitter Faux Pas - 0 views

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    A "rogue tweet" referencing drinking and #gettngslizzerd was accidentally posted to the @RedCross account. They responded in a great way: owning up to the mistake, deleting the original tweet in the process, and thanking those who helped turn it into an awareness opportunity.
Kevin Makice

Rahm Emanuel offers $2,500 to fake Twitter author - 0 views

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    Chicago mayoral candidate Rahm Emanuel is offering a reward if the person behind a fake Twitter account poking fun at him comes forward. Emanuel says he'll donate $2,500 to the charity of choice for the author of @mayoremanuel, a hilarious send up of the former White House chief of staff's campaign travails that comes complete with all the expletives in his arsenal.
Kevin Makice

70% of local businesses use Facebook for marketing - 0 views

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    Strapped for time and cash, small local businesses are increasingly turning to free and low-cost social media tools for their marketing efforts. Not surprisingly, the world's biggest social networking site tops of the list of preferred tools. Seventy percent of local businesses use Facebook for marketing, according to a new report from Merchant Circle, a network of U.S. local business owners. This represents a 20% increase over the previous year. The report notes that for the first time, Facebook is being used more than Google by local businesses for online marketing.
Kevin Makice

Groupon brand perception is doing well, despite mistakes - 0 views

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    YouGov BrandIndex shared some findings with us regarding brand perception around Groupon in light of the company's (what some might refer to as) blunders.  A spokesperson for the firm tells WebProNews, "With two strikes under its belt within 10 days of each other (Super Bowl ad, flower debacle), how's Groupon consumer perception faring? People love the bargains of Groupon, but they are becoming increasingly dissatisfied with what's been going on." "YouGov BrandIndex looked at three scores to get a much fuller picture -- buzz (what are you hearing), satisfaction (are you a satisfied customer) and value (does this give you good value)," he says.
Kevin Makice

How much is a Tweet or a Like worth to you? - 0 views

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    ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: "What is the value of a social action in online commerce?"  What they came up with is that a Facebook Share was worth $14, a Facebook "like" was worth $8, a tweet was worth $5, and a Twitter follow was worth $2.
christian briggs

Interesting HBR article on building an entrepreneurial organizational culture - 0 views

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    Imagine what your [organization] could accomplish if every employee was an entrepreneur. Not only would there be a steady flow of new ideas, but every person would treat the business as if it were her own.
christian briggs

Does Your Company Know What It Knows? - Andrew McAfee - Harvard Business Review - 0 views

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    Organizations that are willing to overturn their communication norms can, with today's digital tools, access these benefits. Those that don't embrace Enterprise 2.0, meanwhile, will stay closer to their historical levels of knowing what they know. Which type would you prefer to work for? To invest in?
Kevin Makice

The real story behind Charlie Sheen joining Twitter - 0 views

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    If you didn't hear, yesterday Charlie Sheen joined Twitter. Today he very well may reach 1 million followers (as I type he's already passed the 900K mark). How did it happen?  Why all of a sudden did he wake up and decide it's Twitter time? And how was it that Charlie Sheen went from non-twitterer to hardcore twitterer overnight?  Short answer: he got a lot of help from a team of experts at Ad.ly, a small Beverly Hills start-up that focuses on celebrity endorsements via Facebook and Twitter.
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