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Carole Gerts

5 Digital Marketing Trends for 2015 - 10 views

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    How many of these would you agree with?
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    Indeed Google+ isn't something I have gravitated toward - it will be interesting to see if Google evolves it or replaces with a something totally new. Quite frankly I don't have many friends who use it so it has been somewhat redundant. As far as Google Wallet I'm sitting back to see if it would be of any real benefit. I suppose my key concerns would be security firstly and secondly vendors which accept it. Here is an interesting article that I refer to as TechCarrotDangling! http://arstechnica.com/business/2014/11/psa-google-wallet-is-giving-away-200000-to-attract-new-users/ Smart watches are definitely an area of keen interest for me. I currently own a Sony Smartwatch 1 and I find it pretty useful when I"m out and about. I keep up to date with all my social media alerts as well news and it's also a great way to never miss an important call. My husband who is an extremely serious technophile has two a Pebble and Sony Smartwatch 2. I can see this technology really starting to take off in the very near future and the types of functions and uses will only improve and diversify. As far as advertising is concerned any business that wants to thrive and not be relegated to the obsolete and irrelevant bin needs to actively get on board with targeted social media advertising. It is really is a sink or swim scenario. However, platforms such as FB , if I'm wearing my "consumer hat", are really annoying and sometimes even infuriating - from a marketing perspective though it is innovative in that it targets your interests and plays on your wants and desires. I suspect that business and various organisations need to determine and utilise ways to market themselves without it turning consumers off. There is a fine line between intrusion and ingenious use of the old 5 Ps of marketing!
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    1. Google+ isn't dead yet, however, the one before it, Google Wave is dead, but it influenced many other collaboration to think of digital whiteboards to share thoughts and video. I use Moxtra's one. I use Google+ sparing, say when Mashable want to collaborate a document to the White House or a twitter user holding talk about the future of code, and so on. 2. Mobile payment is there and not quite there. At the moment, people put stickers on the back of their mobile phone and tap on PayPass machines. 3. Smartwatches, ahh, another thing to charge up at night. Good but bulky. 4. I can live with social media advertising, it isn't too annoying and some of them are quite clever. It is not different to advertisement in Freemium games, really. Ignore and tap selectively. 5. Accessible analytics. Oh la la. This would be so handy to so many people, especially I. I can use it to plan my delivery better and work my weak spots on SNS.
Liz Eckert

Rethinking roles & responsiblities of teacher librarians - KB Enterprises (Aust) Pty Ltd - 1 views

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    "The NMC Horizon Report: 2014 Library Edition, examines key trends, significant challenges, and emerging technologies for their potential impact on academic and research libraries worldwide. Following the publication of the report, the New Media Consortium hosted a virtual symposium on The Future of Libraries which includes 4 videos on the following topics: Emphasis on mobile Content management & technical infrastructure Increasing access & discovery opportunities Rethinking roles & relationships of librarians"
anonymous

The Age of Distraction: Getting Students to Put Away Their Phones and Focus on Learning... - 1 views

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    In a September 2012 post I briefly highlighted a number of studies documenting that most students don't multi-task well. When they're texting, looking at Facebook, or cruising on the Internet and listening to a lecture or discussion and trying to take notes, they aren't dealing with the content as well as they would be if they just focused on listening and note taking. And the evidence of that keeps accumulating, like the Kuznekoff and Titsworth study referenced here and described in detail in the January issue of The Teaching Professor. Using an intriguing study design, here's what they found: ". . . students who use their mobile phones during class lectures tend to write down less information, recall less information, and perform worse on a multiple-choice test than those students who abstain from using their mobile phones during class." (p. 251).
rohueston

5 annotated resources about social media - 6 views

American Library Association. (2015). Questions and Answers on Ethics and Social Media Retrieved from http://www.ala.org/advocacy/proethics/questions-and-answers-ethics-and-social-media The America...

started by rohueston on 31 Jan 15 no follow-up yet
Lucy A liked it
Heather Bailie

10 Social Media Skills for The 21st Century Teachers ~ Educational Technology and Mobil... - 3 views

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    From Med Kharbach: The potential of social networking sites in education is huge and we need to capitalize on it to enhance our professional development and consequently improve the quality of our instruction. Searching for articles on this topic , I came across Doug Johnson's post on the 10 social media competencies for teachers. I like the competencies Doug included and decided to make an infographic featuring all of these skills. Have a look and share with your colleagues.
Renate Beilharz

The Nonprofit Social Media Decision Guide | Idealware - 0 views

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    The nonprofit social media decision guide. http://www.idealware.org/reports/nonprofit-social-media-decision-guide While this document is not specifically about social media policies, it tackles issues some of the decisions that need to be made when creating a policy, such as defining goals, audience and strategy. Its comprehensive guide to specific social media tools provides practical advice on strengths and weaknesses, resources, required and links to guides on usage. Its focus on nonprofit organisations makes it a valuable tool for public libraries looking at developing a social media strategy. It was updated by Idealware in 2013.
Renate Beilharz

NSW Public Libraries Learning 2.0 Activities: Social media policies - do you have one? - 3 views

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    Social media policies - do you have one? http://nswpubliclibrarieslearning21.blogspot.com.au/2008/08/social-media-policies-do-you-have-one.html This blog post from 2008 was part of the NSW Public Libraries Learning 2.0 Activities program. while it is a training document, the content has a high value for anyone wishing to create a social media policy in NSW in particular, including links to relevant legislation. A list of points to be considered when creating a policy as well as sample text.
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    this is a really good article Renate, thanks for posting, Jacqui
Fiona Jostsons

Social Media FOR Schools: Strategy, Platforms, Shareable Content | Silvia Tolisano- Lan... - 2 views

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    Focus is on creating meaningful, and shareable content for schools. The focus is on how to use social media and create social media rather than focusing on negative and how not to behave. Schools needs to consider both social media for schools to market the ethos of the school but also how social media is used in schools by staff and students.
ksparkman

Instagram Case Study: Beatson Cancer Charity - Jenn's TrendsJenn's Trends - 2 views

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    One industry that can do really well on Instagram, but that often struggles with Instagram, is the non-profit sector. These organizations are typically ripe with content to share but either don't know how to go about sharing it or worry about how much to share.
Kerryn Whiteside

If the web wants rules, who will make them? - 2 views

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    Thanks for posting this one on Facebook Alexandra!
Karen Malbon

Should Your Library Have a Social Media Policy? | School Library Journal - 0 views

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    Ellyssa Kroski explains that school libraries have different challenges to face with social media than other types of organisations. Social media policies provide clear guidelines for staff posting on behalf of the library and on their personal accounts and standards for acceptable use by library users. The article outlines what should be included in a social media policy and suggests looking at other organisation's social media policies for best practice. The importance of revising the policy when technological changes occur is also stressed. Unfortunately some of the links to examples of policies are no longer available.
missusb

Librarians Lead the Way in Edtech - 4 views

shared by missusb on 11 Apr 15 - No Cached
lizreese2015 liked it
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    The Resource for Education Technology Leaders focusing on K-12 educators. Site contains a Software Reviews Database, articles from Technology &amp; Learning Magazine, articles from Educators in Educators&#39; eZine, Event and Contest listings, Reader suggested Web sites, and weekly news updates on education technology leaders." /><meta id="MetaKeywords" name="KEYWORDS" content="tech, tech and learning, technology management, classroom technology, educational technology, technology education, tec
Renate Beilharz

South Australian Public Library Network - Social media - 0 views

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    Libraries of SA. Social media http://www.libraries.sa.gov.au/page.aspx?u=279 This policy focuses specifically on the use of the Libraries SA Facebook and Twitter accounts. It describes the purpose of each accounts and how each account will be used. Policies on 'following' and replying to posts are clearly explained. Embedded in the policy is the Acceptable Use policy, privacy statement and disclaimer.
Judy O'Connell

Content Curation Guide by Robin Good - from a business perpective - 2 views

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    "If you are interested in understanding what content curation is all about and where's its key value, you will find this material relevant to your learning goal. In this reading collection you can see how curation can be a fantastic instrument for learning, journalism and marketing, as it provides the means to create value, to find unique resources and to illustrate them, and in this process it showcases your competence and expertise on the matter (or the one of your company / organization). "
Heather Bailie

15 Twitter Hacks That Will Turn You Into a Twitter Ninja - 2 views

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    "Admit it. Sometimes, your Twitter life is messy. You follow hundreds of people - maybe thousands. Staring at your timeline is about as intelligible as reading a stock ticker. How do you bring organization to your Twitter life? How do you rise above the confusion, cut through the complexity, and become a superstar on Twitter? You learn these 15 Twitter hacks. Once you pick up on these power user features, you'll become a Twitter ninja in no time."
margaret_1

How people read online: Why you won't finish this article. - 10 views

  • Why people online don’t read to the end.
  • 38 percent—are already gone
  • five are never going to scroll
  • ...5 more annotations...
  • wait a second, where are you guys going? You’re tweeting a link to this article already? You haven’t even read it yet!
  • readers can’t stay focused
  • relationship between scrolling and sharing. Schwartz’s data suggest that lots of people are tweeting out links to articles they haven’t fully read.
  • pages containing photos and videos—on those pages, people scroll through the whole page
  • whether people who are sharing links to articles on social networks are likely to have read the pieces they’re sharing.
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    An interesting article Margaret. I had been thinking the same thing...I sometimes post articles and whilst I do have at least a quick view, I don't always read through to the end. The author calls it the age of skimming. I guess there are multiple reasons for it: time constraints for one. The author mentions how the small size of a mobile phone screen also affects the ability of people to read articles online - and people are increasingly accessing information/social networking sites on mobile phones. So they just skim...Thanks for sharing!
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    I love this. It is so true. It goes to show you need interesting titles, the important info straight up, pics and/or videos and articles that are not too long.
Heather Bailie

15 Sites and Apps Kids Are Heading to Beyond Facebook | Common Sense Media - 2 views

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    Are teens totally over Facebook? Or are they using it even more than ever? Recent reports go back and forth on teens' favorite digital hangout, but the fact is that the days of a one-stop shop for all social-networking needs are over. Instead, teens are dividing their attention between an array of apps and tools that let them write, share, video-chat, and even shop for the latest trends
Heather Bailie

Behind the Scenes: How I Post on Social Media | Guy Kawasaki | LinkedIn - 3 views

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    From Guy Kawasaki: "Following me on social media means that you are drinking from a fire hose. I subscribe to the "more is more" philosophy of social-media-meaning that I share approximately ten to fifty posts everyday to provide a constant flow of information, analysis, education, and assistance to my followers."
Hyacinth Steele

Media Culture Society-2013-van Dijck-199-215.pdf - 0 views

shared by Hyacinth Steele on 10 Mar 16 - No Cached
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    Abstract: Social media are popular stages for self-expression, communication and self-promotion. Rather than facilitating online identity formation, they are sites of struggle between users, employers and platform owners to control online identities - a struggle played out at the level of the interface. This article offers a comparative interface analysis between Facebook and LinkedIn. While Facebook is particularly focused on facilitating personal self-presentation, LinkedIn's interface caters towards the need for professional self-promotion. And yet, both platforms deploy similar principles of connectivity and narrative - strategies that can be succinctly revealed in recent interface changes. These changing digital architectures form the necessary backdrop for asking critical questions about online self-presentation: How are public identities shaped through platform interfaces? How do these features enable and constrain the sculpting of personal and professional persona? And what are the consequences of imposed connectivity and narrative uniformity on people's online identities?
rosemaryarchon

The Number One Mistake Everybody Makes on Twitter - 4 views

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    This is good advice
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    Ha! I had no idea...nice one Rosemary :-)
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    My personal pet peeve is when Twitter users take a photo during a presentation, particularly someone's power point slide presentation that they are currently viewing. Not only is this usually a blurry capture that makes no sense to me, but they haven't asked for permission to post one of their slides as public...I was guilty of this myself a few times...I try to avoid it at all costs!
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