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Sounds useful for the assignment for those looking at academic libraries

Thanks Maddy - very relevant :)

The current study attempts to examine the contents of Library Twitter account of two libraries (academic and public) with the aim of evaluating in a comparative mode, their themes and levels of user engagement.

"The NMC Horizon Report: 2014 Library Edition, examines key trends, significant challenges, and emerging technologies for their potential impact on academic and research libraries worldwide. Following the publication of the report, the New Media Consortium hosted a virtual symposium on The Future of Libraries which includes 4 videos on the following topics: Emphasis on mobile Content management & technical infrastructure Increasing access & discovery opportunities Rethinking roles & relationships of librarians"

Article title : Social networking tools for academic libraries, the writer is the University of Hong Kong education faculty staff. Samuel Kai-Wah Chu, Division of Information and Technology Studies, Faculty of Education, The University of Hong Kong, Pokfulam Road, Hong Kong

Using Facebook can be an effective way for academic libraries to connect with their user community. By posting updates on Facebook, libraries can inform their users about the library's programmes and services. They can invite students to attend training sessions, post practical information about the library's opening times, link to new and existing print and online resources, and update the university community about any new developments.

Use of facebook by libraries does work and if kept current gets regular followers. It was good to see that we are doing many of the suggested things and also contained some ideas to be considered and applied. Here is ours https://www.facebook.com/pmhclibrary/

This study examines how Australian academic librarians perceive effective Web 2.0 tools used to market library services and resources and the factors influencing perceptions of the Web 2.0 tools used. An online survey was sent to 400 academic librarians in 37 Australian universities. The response rate was 57.5%.

This policy contains the expected don't slander the institution and a reminder that it is on there to stay. One statement caught my attention "A staff member should also consider carefully whether they are willing to accept students as social media "friends" as this might be perceived as a conflict of interest" (point 22). Not something I had thought of, I have been friends on social media with teachers before (high school, small class, extenuating circumstances). Largely it reads like every business social media policy I've read, which isn't necessarily a bad thing.