SCM - Digital Products & Markets - Seminar

"This conference confronts the urgent need to interrogate what constitutes labor and value in the digital economy and it seeks to inspire proposals for action. Currently, there are few adequate definitions of labor that fit the complex, hybrid realities of the digital economy. The Internet as Playground and Factory poses a series of questions about the conundrums surrounding labor (and often the labor of love) in relation to our digital present:"

"Willkommen auf der Plattform zum kostenlosen Lesen von Fachbüchern im Internet. "

"Im World Wide Web gibt es immer noch keinen zuverlässigen Markt für digitale Güter wie Texte, Töne, Bilder oder Bewegtbilder. Onlineunternehmer verschenken Content oder Infrastrukturleistungen, um sich bei den Nutzern mit dem Ziel einzuschmeicheln, über hohe Trafficraten Werbekunden anzuziehen. Für sie ist das WWW kein Marktplatz, sondern ein Marketingplatz. Wer allein auf Werbung und andere Querfinanziers als Online-Geschäftsmodell setzt und die Webgüter, die Dritte freiwillig oder unfreiwillig ins Netz stellen, missbraucht, zum Beispiel um in deren Umfeld Wer­bung zu schalten, ohne die Rechtebesitzer zu vergüten, handelt nicht nur illegal, sondern auch fahrlässig. Nullpreise arbeiten Online­monopolisten in die Hände, die eines Tages das Schicksal des Web beherrschen und in ihrem Sinne definieren können."

Exploring the new paradigm for bringing forth game-changing innovation

"Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream."

You can build just about any app you can imagine with App Inventor.

Crowd-sourced Fashion, empowering designers and delivering what customers want

"the solution to bringing virtually any product idea to life. Part platform, part process, Quirky is rapidly changing the way people think about product development by using a unique method to harness the power of creativity. "

Abstract: "We examine the competition between a group of Internet retailers that operate in an environment where a price search engine plays a dominant role. We show that for some products in this environment, the easy price search makes demand tremendously price-sensitive. Retailers, though, engage in obfuscation - practices that frustrate consumer search or make it less damaging to firms - resulting in much less price sensitivity on some other products. We discuss several models of obfuscation and examine its effects on demand and markups empirically. Observed markups are adequate to allow efficient online retailers to survive."

Recommended reading

You read that right: No prices. Customers pay what and when they like, or not at all - it makes no difference to the cafe employees, who are instructed not to peek when people put money in the metal lock box.

Watch Yochai Benkler's talk on TED.com

Yochai Benkler is the Berkman Professor of Entrepreneurial Legal Studies at Harvard, and faculty co-director of the Berkman Center for Internet and Society. He writes about the Internet and the emergence of networked economy and society, as well as the organization of infrastructure, such as wireless communications.

Alan Moore argues that we are now living in what many people now call the Networked Society, where we are creating, collaborating, in ways that defy the logic of our industrial era. Therefore we need to embrace the thinking of a No Straight Line World.

The Cooperative Association for Internet Data Analysis (CAIDA) is a collaborative undertaking among organizations in the commercial, government, and research sectors aimed at promoting greater cooperation in the engineering and maintenance of a robust, scalable global Internet infrastructure.

"lan explains in this video how and why intelligence is the black gold of the 21st century. He looks at the 3 main questions: role of technology in the 21st century, what drives technology usage and what are the key principles to create customer value in the digitale age? Social intelligence is recognized as the 3rd dimension of customer insight (besides behavior and demographics). Customer centricity is the component in tomorrow's multi-access network. In order for your compnay to act in the 21st century you need to be life simplifying, life enabling and navigational. "

"If a social psychologist were to design a business, as an experiment of course, she would take all the information she knows about a) person b) environment and c) their interaction and design a system to account for it all."

"The Long Tail, in a nutshell The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare."

In economics and business, a network effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people. When network effect is present, the value of a product or service increases as more people use it.

"This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity-and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation-and facilitating unsettling new kinds of control."

This report considers the effects on business of mass collaboration; the change in working behaviours that mobility introduces; and the spotlight it places on skills and generational differences.

This report considers the effects on business of mass collaboration; the change in working behaviours that mobility introduces; and the spotlight it places on skills and generational differences.