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In economics and business, a network effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people. When network effect is present, the value of a product or service increases as more people use it.

REQUIRED READING

The Wealth of Networks: How Social Production Transforms Markets and Freedom REQUIRED READING - PDF:

The Wealth of Networks: How Social Production Transforms Markets and Freedom

This Wiki is an invitation to collaborate on building a learning and research environment based on Yochai Benkler's book, The Wealth of Networks: How Social Production Transforms Markets and Freedom, available under a Creative Commons Attribution Noncommercial Sharealike license.

Yochai Benkler is the Berkman Professor of Entrepreneurial Legal Studies at Harvard, and faculty co-director of the Berkman Center for Internet and Society. He writes about the Internet and the emergence of networked economy and society, as well as the organization of infrastructure, such as wireless communications.

You can download the whole book in one PDF:

Not since Marx identified the manufacturing plants of Manchester as the blueprint for the new capitalist society has there been a deeper transformation of the fundamentals of our social life. As political, economic, and social systems transform themselves into distributed networks, a new human dynamic is emerging: peer to peer (P2P). As P2P gives rise to the emergence of a third mode of production, a third mode of governance, and a third mode of property, it is poised to overhaul our political economy in unprecedented ways. This essay aims to develop a conceptual framework ('P2P theory') capable of explaining these new social processes.

Alan Moore argues that we are now living in what many people now call the Networked Society, where we are creating, collaborating, in ways that defy the logic of our industrial era. Therefore we need to embrace the thinking of a No Straight Line World.

Alan Moore's consultancy SMLXL advises businesses and organisations on how to better engage with their customers, audiences and social networks.

"lan explains in this video how and why intelligence is the black gold of the 21st century. He looks at the 3 main questions: role of technology in the 21st century, what drives technology usage and what are the key principles to create customer value in the digitale age? Social intelligence is recognized as the 3rd dimension of customer insight (besides behavior and demographics). Customer centricity is the component in tomorrow's multi-access network. In order for your compnay to act in the 21st century you need to be life simplifying, life enabling and navigational. "

The Cooperative Association for Internet Data Analysis (CAIDA) is a collaborative undertaking among organizations in the commercial, government, and research sectors aimed at promoting greater cooperation in the engineering and maintenance of a robust, scalable global Internet infrastructure.