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"If a social psychologist were to design a business, as an experiment of course, she would take all the information she knows about a) person b) environment and c) their interaction and design a system to account for it all."

Crowd-sourced Fashion, empowering designers and delivering what customers want

"the solution to bringing virtually any product idea to life. Part platform, part process, Quirky is rapidly changing the way people think about product development by using a unique method to harness the power of creativity. "