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In economics and business, a network effect (also called network externality) is the effect that one user of a good or service has on the value of that product to other people. When network effect is present, the value of a product or service increases as more people use it.

This report considers the effects on business of mass collaboration; the change in working behaviours that mobility introduces; and the spotlight it places on skills and generational differences.

This report considers the effects on business of mass collaboration; the change in working behaviours that mobility introduces; and the spotlight it places on skills and generational differences.

Abstract: "We examine the competition between a group of Internet retailers that operate in an environment where a price search engine plays a dominant role. We show that for some products in this environment, the easy price search makes demand tremendously price-sensitive. Retailers, though, engage in obfuscation - practices that frustrate consumer search or make it less damaging to firms - resulting in much less price sensitivity on some other products. We discuss several models of obfuscation and examine its effects on demand and markups empirically. Observed markups are adequate to allow efficient online retailers to survive."

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