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The challenge of the future is to make the transition from the management of individual departments to cooperation in thought and deed. Supply Chain Management - the cooperation of partners all along the value chain - makes this development from individual thinking to comprehensive cooperation possible. Top experts are needed to coordinate inter-company strategies and cooperation, cooperation with an international focus and the implementation of new concepts and technologies.

Abstract: "We examine the competition between a group of Internet retailers that operate in an environment where a price search engine plays a dominant role. We show that for some products in this environment, the easy price search makes demand tremendously price-sensitive. Retailers, though, engage in obfuscation - practices that frustrate consumer search or make it less damaging to firms - resulting in much less price sensitivity on some other products. We discuss several models of obfuscation and examine its effects on demand and markups empirically. Observed markups are adequate to allow efficient online retailers to survive."

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